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Google Trends’ ‘Trending Top Charts’; Google Analytics’ ‘Content Experiments Platform’; Twitter’s IPO and Verified User’s Updates

Google Trends

A new feature called ‘Trending Top Charts’ has been added by Google Trends. This feature shows interest areas that are seeing a rise in popularity outside norms.

Here’s an example:

The ‘Top Charts’ area shows the Ford Mustang and Ford F-series as the most searched for cars in general. But with the new trending feature, users can see that there is an increase of interest in the Tesla Roadster and the Mini:

Google Trends Top-Charts and Trending Feature

Google Analytics

The analysis tool is now assisting businesses in taking action on key insights. The new features of the Content Experiments platform have powered up the Google Analytics A/B testing engine more than ever before.

Users who have linked their Google Analytics accounts with AdSense can now select ‘AdSense Revenue’ as an experiment objective. After its set, the ‘Google Analytics Multi Armed Bandit optimization algorithms will shift traffic amongst the experimental variations to reach maximum revenue in the shortest amount of time.

For more sophisticated Content Experiments users, Google Analytics has added an advanced option to allow even traffic distribution across all experiment variations. However, this feature bypasses the programmatic optimization that Google Analytics provides. So this feature isn’t for everyone. If you have an experiment objective that can’t be entirely captured by a Content Experiment objective, then this new feature might be right for you.

To learn more about the Content Experiments platform and Content Experiments API, click here.

Twitter

Exclusive feature for Verified Users

Twitter has set out to make it easier for verified users to manage the large number of conversations they are involved in.

The first step the social network is taking in this regard is to enable the ability for verified users to go to their Connect tab on the web and move between mentions in three categories, All, Filtered and Verified. If you select ‘Filtered’, you will be shown mentions based on an algorithm Twitter uses to filter spam and clicking on ‘Verified’ means users will only see mentions from other verified users.

Exclusive feature for Verified Users

Twitter also has plans to bring this feature to mobile devices.

Twitter IPO

The tweet major has taken the first step towards becoming a public company. Twitter has filed the initial papers needed to go public with the Securities and Exchange Commission (SEC).

Twitter-IPO

The company has filed a confidential S-1 with the SEC which communicates its intent to go public at some point in the future. The announcement was made through a tweet. Surprise surprise!

Such a confidential filing was made possible by the JOBS (Jumpstart Our Business Startups) Act which allows companies to go public without public scrutiny.

Tell us what you think about these four updates.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.