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Google Updates Technical Webmaster Guidelines

The Googlebot that crawls all the web pages could until now only understand textual content and not image based content, CSS or JavaScript. But all that is going to change now, thanks to a recent Update to Google Webmaster Guidelines. Now you will have to optimize your site not just with respect to the textual content but also with respect to the images and the JavaScript too. You will have to do extensive optimization for your CSS (Cascading Style Sheets) too because the Google Spiders will now recognize them.

If your website settings are such that your robots.txt file is preventing the Googlebot from accessing your Java files then you are at a loss and Google advises you to render access to the bots.  The Google Panda algorithm will negatively view your content if it is not up to the mark with respect to JavaScript or CSS file.

If in case you are not sure JavaScript and CSS is getting indexed or not, then you can do a manual check by the following process.

Google fetch

You need to first select Fetch option under the Crawl tools and then you need to enter the URL of the site that you want to check. If you want to test the homepage then you need to leave the field blank. Press Fetch and Render button so that the Googlebot will begin to crawl your website. Once the crawling is complete you can press the Submit to index button to see the detailed results of the indexing.

Previously Google used to advise webmasters to check their content on text only browsers like Lynx but now with this new update you will have to check the content on regular browsers to see to it that the site is optimized keeping the new Google update in mind.

Google offers the following advice for optimal indexing of your website.

  • Be sure to use only the most popular technologies on your website that support the maximum number of browsers.
  • Speed is an important factor for the Google indexing hence avoid all roadblocks to swift indexing like large downloads, et al.
  • Club your various CSS and JavaScript files together and also compress them for better and easier indexing.
  • Handling of full JavaScript and CSS can be tough at times due to various issues and hence optimize your website so that all these additional formatting styles are easily indexed at all times.

Let us know how this new Update from Google will affect your SEO efforts, going forward.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.