LinkedIn Contacts – The New Way to Keep in Touch

The networking site for professionals, LinkedIn launched LinkedIn Contacts last week.

The new product helps LinkedIn users stay in touch with their contacts in a new and ‘smart’ way.

Want someone to remind you when your contacts are celebrating new jobs or birthdays? Need a quick glance at your last conversations with people before you go meet them? If you’ve wished for something like this, LinkedIn Contacts is for you!

It is currently available on LinkedIn.com and a new iPhone app. LinkedIn will be sending out invites to selected people over the coming weeks to try out Contacts.

The LinkedIn Contacts experience gives users a feel of features in these areas:

  • Get all your contacts in one place
    LinkedIn Contacts brings all your address books, emails and calendars together in one place and keeps them updated. LinkedIn will pull in details from your past conversations and meetings from these sources and get these details directly onto your contact’s profile.
  • Use all opportunities to stay in touch
    Get job change and birthday alerts for people in your network. These are great opportunities to stay in touch with people you may not have spoken to in a while. You can also set reminders and add notes about people who’re important.
  • Go Mobile
    iPhone users will be able to use LinkedIn Contacts while they are out and about too. It is available as a standalone app for iPhones.

Want to know more? Want to be some of the first people to check out LinkedIn Contacts? Then visit this page.

Uses for Marketers

LinkedIn Contacts is a blessing for marketers. It’ll help keep track of your numerous contacts. You can organize and maintain relationships better. LinkedIn Contacts can help marketers:

  • Build relationships with important people in other companies
  • Maintain a connection with the media which will help in getting media coverage
  • Aid sales personnel keep in touch with and nurture prospects
  • Source content for guest blogging opportunities
  • Manage recruitment better with more chances of contacting competent candidates easily

Do you think there are more ways in which marketers can use LinkedIn Contacts for networking? Drop your comments below.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.