The stage is set for the explosion of mobile advertising in the year 2015. Finally digital marketers are able to connect all the dots, tie all the loose ends, dot the i’s and cross the t’s. As a digital marketer your digital advertising strategy should be more mobile-centric, in order to reap rich dividends.
Today’s users don’t need bulky desktops or laptops to enjoy a seamless web experience. As far as mobile form factor is concerned, smartphone and tablet screen size is large, the data speeds are awesome, and prices are affordable. More people today are browsing the Internet on the go. All this makes targeting prospects using mobile devices, lucrative and irresistible.
The Mobile Paradox
Comparing the above two spending, it is apparent that mobile advertising is still in its infancy. But that doesn’t mean that the mobile Internet users are a minority, anymore. For the first time since Internet was conceptualized, mobile internet users have actually overtaken non-mobile internet users. This gap will only widen in the days and years to come.
The above charts show a comparison of number of mobile ‘Internet users‘ vs. the total number of ‘Mobile phone users‘. The mobile Internet users’ statistics can no longer be ignored. Digital marketers not having a mobile marketing strategy will feel the heat, come 2015.
A Peek into the Mobile Internet Paradigm
Having a mobile-friendly version of all your online assets, be it demos, applications, sales materials, communications, et al is no longer optional. It is critical. People use the Internet for not just checking emails and catching up with friends on social networking sites but also to research about products and services. As a B2B digital marketer, it is high time you realize that your target audience is making influential business decisions while on the move.
You cannot have a mobile marketing strategy just as an add-on to your overall digital marketing strategy. You need to deliver top-notch mobile experience at all times. Have a mobile-first strategy for marketing, sales, advertising, SEO, CRM and such other things in order to stay ahead of the curve in 2015 and beyond.
How will the mobile form factor shape your advertising strategy in 2015 and beyond? Do let us know.
Contact us now for a targeted mobile advertising campaign.