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Automation of Google Ad Campaigns: What It Means to Agencies

By Sudheer Dayanand

Posted in

Google is bringing their ‘Ads Experts’ to manage campaigns. “We’ll focus on your campaigns, so you can focus on your business,” says [...]

How Does Quality Score Play into B2B AdWords Optimization

By Todd Mintz

Posted in

A frequent question that I’ve been asked: How do you optimize an AdWords Account? My answer (to quote an oft-used phrase): I begin with [...]

5 reasons why your business needs content marketing

By Swagatika Sarangi

Posted in

From start-ups to Fortune 500 companies, everyone’s joining the content marketing bandwagon. In today’s dynamic and digital world, [...]

2018: Influencer Marketing for B2B

By Sudipta Chakraborty

Posted in

Influencer Marketing picked up a lot of pace in 2017 and has stayed strong throughout 2018; a trend that is here to stay. In simple [...]