The numbers are in. The verdict has been delivered. The paradigm shift is official. According to new research from Standard Media Index, digital media siphoned off more than $1 billion in advertising revenue from the US TV market, with 87% of those dollars drained out of the Big Four networks – NBC, ABC, CBS and Fox. SMI tracked agency investments over a nine-month period spanning October 2014 to June 2015, an interval that corresponds with the broadcast calendar.
New segments like the digital video market are growing at a blistering rate. With spend on pace, it is poised to hit $7.77 billion by year’s end which is a little over 10% of the $70.6 billion TV market.
Not Convinced? Let Facebook Be Your Guide…
Three years after Facebook started running ads on its mobile properties, mobile advertising accounted for 76% of Facebook’s $3.8 billion in second-quarter advertising revenue, which was up 43% year-over-year.
Facebook’s mobile user base saw even steeper growth, with mobile monthly active users up 22% and mobile daily active users up 29%
In the second quarter, the average price of an ad on Facebook rose by 220% while the number of ad impressions Facebook served dropped by 55%.
Is your business strategy in line with the digital and mobility revolution? Use the comment box to share your thoughts.