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What is Programmatic Buying [Infographic]

Programmatic buying is all the rage today among digital marketers and rightly so. This automation of online display ad inventory has brought in new buzzwords in digital marketing parlance like ‘programmatic reserved’, ‘programmatic premium’, ‘programmatic guaranteed’ and ‘programmatic direct’. All this goes to show the kind of attention programmatic buying is receiving from digital advertisers. It is a heady cocktail of high market value reserved ads that has caught the fancy of premium advertising agencies worldwide and offered directly to them by the respective publishers. All this is done with absolute credibility and efficacy and in real-time through programmatic buying. Check out this visually impactful, data driven infographic to get a better idea.

Programmatic buying

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.