Web 3.0 – The New Interactive World

Web-3.0-CartoonWe are staying in a fast evolving technological world that unfolds new surprises for us every day. In the process, our lives are also evolving.

Today internet, social media, tablets and smartphones have become basic necessities. People can’t seem to spend a day without them. Google as a search engine alone answers more than one billion queries from people around the globe. Searches are becoming more relevant and specific. The World Wide Web (WWW) is moving gradually from Web 2.0 to Web 3.0.

Web 2.0

Web 2.0 is about the interaction between the user and the data available over the internet. Currently, we can comment on posts we read. We can also search for data on search engines by typing our query and get answers (voila!). With the introduction of Web 2.0 and social media there is a lot of data on the web that is connected but without a meaning to the relationship.

So what will be different in Web 3.0? – Position2’s POV

Web 3.0 will be the process of adding that meaning to relationships and understanding it. The idea of Web 3.0 is to organize data on the web in a meaningful way so that it does all the thinking for us. This will transform the way we search online.

Here’s an example that illustrates how Web 3.0 will work:
Web 3.0 Example
Martha wants to attend a baking class in her vicinity followed by shopping for her 5-year old daughter. She will go to Google to search for the baking class. Google will provide specific results for the baking class that is close to Martha’s location and also a shopping mall for kids’ clothing in her vicinity unlike Web 2.0 where you have to perform multiple searches.

With the use of Web 3.0, queries will become more specific as browsers learn more about you and your habits with each search performed. After a while, you’ll be able to ask open questions like “Which movie should I watch?”

The web will collect all the pertinent details from your previous data on the web like social postings and searches. It will figure out your likes and dislikes and display answers according to your habits. Web 3.0 will aggregate and link all the data that’s there about you on the web through social platforms like Twitter, Facebook etc. Web 3.0 determines:

  • User buying behaviour by looking at the items you are searching for and purchasing over the internet
  • User consumption behaviour by looking at what kind of books or blogs you read
  • User food preferences
  • User people preferences etc.

Web 3.0 search engines will not only search for matching keywords but also for the context of the search. With all the new technology round the corner, content will continue to be king. Marketers will need to develop content that is product specific, unique and clearly defines target customers.

How will all this happen?

Web 3.0 is thought to work on Semantics and will be more like a guessing game. However, many others also believe that Web 3.0 will be combination of Semantics and Artificial Intelligence (AI). Semantics will help computers give meaning to the data and AI will use that data to solve our problems. This is akin to equipping computers to understand the human mind more closely.

Standards and Protocols Used in Developing Semantic Web 3.0

From a technical standpoint, Semantic Web primarily consists of three standards:

  • RDF (Resource Description Framework)
    RDF is the data modelling language for the Semantic Web. All Semantic Web information is stored and represented in RDF.
  • SPARQL (SPARQL Protocol and RDF Query Language)
    This is the query language of the Semantic Web. It is specifically designed to query data across various systems.
  • OWL (Web Ontology Language)
    This is the schema language or Knowledge Representation (KR) language of the Semantic Web. OWL enables you to define concepts so that they can be re-used as much and as often as possible.“Composability”, one of the basic concepts defined by OWL, means that each concept is carefully defined so that it can be selected and assembled in various combinations with other concepts as needed for many different applications and purposes.

How will Web 3.0 help marketers and customers?

The biggest advantage of Web 3.0 will be the way it will organize the data on the web in a meaningful way and collaborate with the social mediums and link it to the main source. Through Web 3.0 Marketers will be able to know consumption, buying and specific user behavior. Marketers will be able to connect easily with consumer opinions over social media. It will be easy for marketers to segment and target their customers more specifically and provide the consumers with a more personalized and localized shopping experience.

For consumers it will be a blessing since they will be re-directed to the most relevant results that are specific to their search queries. The results will be consumer behavior oriented. As said earlier, Web 3.0 will act like a personal assistant, a friend and a companion on demand who will be able to make intelligent decisions on behalf of the user.

One best example of technology moving towards Web 3.0 can be seen in this video of the introduction of Google Glass.

We are definitely looking forward to the changes the way the Web will work and revolutionize our lives.

What are your thoughts on this phenomenon? Share them in the comments section below!

Contributed by Website/App Services Team

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.