Best of the Week | Meta Data Optimization For Online Visibility, and much more…

September 4, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Meta Data Optimization For Online Visibility Content may be King, and it is a primary factor for successful SEO. Content comes in many forms – web pages, blogs, articles, rich-media assets like PDF, PPT or infographics. Its real power is released in optimization, then syndication. Read this blog to learn the use of meta data content optimization. How CMOs Are Spending Across The Customer-Buying Cycle Avoid These 10 Marketing Automation Rookie Mistakes 5 Steps for Optimizing Paid Search ROI with Calls When Are Flexible Bidding Strategies Right For You? Back To Basics: Why You Should Try A Minimalistic SEO Strategy How To Optimize Content For Conversions Best of the Week Video Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Watch Kevin break down the elements of a story: conflict, authenticity and audience during his 60-minute presentation. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than …

Testing The Health Of Your Website – Important Things To Do

September 4, 2015 | By

  How healthy is your website? We ask because it’s as crucial a factor as any external ranking factors, given all the Google algorithm changes we have seen in past years. The recent Google Panda 4.2 update is still rolling out and the effect of that change has yet to land. When it comes to the overall health of a website there are a few things that you need to monitor on a regular basis. And by doing so, the website is more likely to rank better and not lose presence on search engine ranking results. Keep a close watch on these important points to maintain the overall health of a website: 1. Domain Age of a website Is your website expiring in a year or so? Better renew your domain age as soon as possible. This is one of the factors that underscores the authority of the website. Long term ownership indicates long term intent and this can have an impact on search engine performance. If it’s possible, have at least 5-10 years of domain ownership. 2. Temporary redirects (302 redirects to 302 redirects) Set up permanent redirects (301 redirects) immediately after pages are removed or page names are …

Posted in Google | Website

Meta Data Optimization For Online Visibility

September 2, 2015 | By View Linkedin Profile

  Content may be King, and it is a primary factor for successful SEO. And it’s what marketers all round the world push to boost online visibility. But its only one part of the story. Content comes in many forms – web pages, blogs, articles, rich-media assets like PDF, PPT or infographics. Its real power is released in optimization, then syndication. Use meta data to optimize content for search engines. Search engine crawlers look at meta information to understand what the page is actually about, affecting your search result ranking. Here are the different kinds of meta data optimization: Web pages Blog posts OGP (Open Graph protocols) Rich-media assets Web-page properties which can be optimized include: Title Description Keywords URL Image Attributes Optimize blog posts much like web-pages. If the blog is on a popular CMS like WordPress then optimization becomes relatively easy with plugins like Yoast. OGP (Open Graph Protocols) include optimizing the HTML in the <head> section of the page: og:title og:type og:description og:image og:url Optimize rich media assets like PDF’s by adding document properties such as title, author, subject and keywords. Sites can be optimized using structured meta data and mobile metadata. The viewport tag found in …

Best of the Week | Drupal 8 Is A Boon For Digital Marketing, and much more…

August 31, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Drupal 8 Is A Boon For Digital Marketing | Position2 Blog 48% of people cited “website design” as the number one factor in deciding business credibility. But, when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. Read on and find out how to leverage Drupal 8. The Power Of Imagery In Content Marketing When To (And When Not To) Bring On An Additional Agency Is Your Business Getting Reviewed On These 10 Online Platforms? How To Stop Referral Spam From Screwing Up Your Google Analytics Stats How to Leverage Social Media for SEO The Golden Path To Programmatic Premium Best of the Week Video How can marketers measure their content marketing efforts and the effectiveness of that content? Watch this 2 minute video where Jesse Noyes, VP of Product Marketing, Content and Communications at Kapost, offers the three top things marketers should be measuring. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify …

Posted in B2B | Best of the Week | CMS | Drupal

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