Choosing between A/B Testing and Personalization, Social Strategy for B2B and much more…| Best of the Week

April 12, 2014
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To A/B Test or To Personalize?



Google Applies “Not Provided” to Paid Search Ads

April 11, 2014
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Google Applies “Not Provided” to Paid Search Ads
Following up on its SSL encryption for signed-in searches, Google is extending the “Not Provided” arm of influence to cover paid search ads. In an announcement on its blog, Google declared that it is removing the query from the referrer on ad clicks stemming from SSL searches on Google.com. Google has assured advertisers that the latter will continue to have access to ad performance data and be able to optimize campaigns and landing pages. You will be able to draw crucial ads data from:


Posted in digital marketing, Marketing, Pay per click, PPC Campaign Management, Trends: Online Advertising | No Comments »



To A/B Test or To Personalize?

April 9, 2014
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To A/B test or to Personalize?
A/b testing or website personalization? These are two separate concepts each geared to deliver more effective marketing. Let’s examine a few important aspects of these before we go any further. As is true for most things, a/b testing and personalization also have their unique pros and cons.

A/B Testing

A/B testing is an approach towards making your website/emailer/online ads more effective by testing each aspect of them individually to see what delivers the greatest effectiveness. It’s a process of identifying which combination of elements, placed in what order can deliver the best results. Even if you have been carrying out a/b testing for years and have tested every element on your site, you can convince yourself that you don't need website personalization only if ... Read more...


Posted in digital marketing, Marketing, Technology, Web Analytics | No Comments »



Google Releases Universal Analytics For All

April 4, 2014
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Universal Analytics
Universal Analytics, which was in beta till now, has been launched by Google for everyone. According to Google, Universal Analytics equips you to power up for the measurement challenges of today’s multi-screen and multi-device environment.

A few important things you need to know about Universal Analytics are:
  • It has all the features, tools and reports of classic Analytics, including remarketing and audience reporting.
  • Google will be launching the User ID feature gradually, which will help you understand your customer’s complete journey. This feature provides a more user-centric view of website traffic by showing anonymous user engagement activity across different screens and site visits. User ID will also enable cross device reporting.
  • Current premium accounts will upgrade to Universal Analytics ... Read more...


Posted in digital marketing, Marketing, Search Marketing News, Web Analytics | No Comments »



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