Effective Ways of Improving Your Business Using Local SEO

October 22, 2014 | By

Local SEO is becoming one of the most essential components of every business or brand that wants long-term success across search engines. Location-specific searches and the results that go along with them suggests that local business owners need to step up their game in terms of local SEO. At present, Google alone has to manage more than 100 billion searches per month from around the world. Among them: 4 billion queries generated from desktops per month in the United States alone have local intent. 50% of all the mobile queries have local intent. Local SEO is a great way to target customers by allowing the local businesses to get featured before their customers are looking for them. Higher a business ranks in this local search result, greater are its chances of being noticed by a potential customer. What is Local SEO? Local SEO has grown significantly over the last few years, particularly due to the rise of smart phone usage and better connectivity all around. Although it has lot of similarities with organic SEO, it is ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on his/her  current location. Why Local SEO …

The Google Penguin Algorithm is Reborn

October 21, 2014 | By

After more than a year, Google has officially come up with a streamlined version of the Penguin algorithm which is being referred to as the Penguin 3.0 Update. The Google Penguin Algorithm was initially announced in April 2012. It was basically a deterrent mechanism for webmasters who indulged in Black Hat SEO techniques. These include but not limited to, deviously increasing the ranking of a web page by manipulating the number of links pointing to it. These tactics are commonly called link schemes which are in violation of Google’s Webmaster Guidelines. Google penalizes such websites by lowering their ranking and blacklisting them so that genuine websites have a fair chance of ranking higher on the search engine. In order to prove that your website is clean in the eyes of the Penguin, take special care to see to it that your links are all genuine. Black Hat specialists realized long back that if you have links from an authoritative site then your site is also ranked highly in the search engine. Hence they started buying links on a big scale and started creating link farms wherein you could choose which links you want to be associated with, for your website. …

Posted in Google | Google Penguin | SEO

Apple iAd Offers Retargeting Sans Cookies

October 20, 2014 | By

Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that was hitherto dominated by industry giants like Google and Facebook. With the re-launch of iAd (Apple’s mobile ad platform), advertisers can now better target audience across the iOS mobile platform letting them have a shot at a bigger customer base. Apple for long was actively striving for cross-device ad serving and retargeting via the iAd platform without much influence. But this renewed attempt from Apple will help open the floodgates for advertising agencies cutting across industry sectors like retail, game developers, travel apps and a lot more. Thus, whenever a user is exposed to a certain ad, he/she can be tracked across the iOS platform in order to make the maximum impact. Apple has added audience retargeting capabilities to its mobile ad platform iAd on iOS 8. This means that digital marketers can now follow their customers across different apps and also various websites on iPhones & iPads. This way the customers will feel a greater sense of connection with the brand as advertisers make a renewed attempt at reaching out to them. Since cookies don’t work on mobile …

The Google Tag Manager gets an Update

October 17, 2014 | By

The Google Tag Manager is a very useful tool not only for the IT fraternity but also for the digital marketers. You can make the whole process of tag management more predictable and tailor-made for your specific needs. Some of the features associated with the just released Google Tag Manager update are as follows: Customizing the Tag Manager to your unique needs using new APIs A user friendly interface that can launch and edit your tags quicker and more efficiently. A host of other third party templates that makes tagging easier than before. A tag is an HTML code that executes on a web page or a mobile app. Without an integrated tag management solution you have to manually add the individual tags to the source code of your site. The Google Tag Manager Update (GTM for brevity) helps you manage how tags are deployed on your website or mobile app making the whole process hassle-free. You just have to specify the tags you want to use and the GTM will do all the hard work. You get a powerful set of tools to control how these tags are fired and how your tag data is handled using triggers, variables …

Posted in Google | Tag Manager

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