A large number of websites have a chat feature to interact with their visitors. This allows them to    - Offer real time assistance and advice    - Promote a service/product to the visitor Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here. We tracked some chat [...]

A large number of websites have a chat feature to interact with their visitors. This allows them to

   - Offer real time assistance and advice

   - Promote a service/product to the visitor

Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here.

We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found.

Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version: Integrated Twitter Client You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations [...]

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and "most talked about" topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment ... Read more...

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version: Twitter Influencer Analysis and Display Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated [...]

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Twitter Influencer Analysis and Display

Now, next to each tweet, you will see an "Influencer Score" (out of 100) that our algorithm has rated for the author. Also, if you hover over the twitter author's username, you get to see more information about the author: Full Name, Influencer Score, Bio, Location, Website, Total Tweets, Followers and Following.

• How do we arrive at an Influencer Score?
  
  We identify 10 key sets of information on each Twitter author, and apply a specific weight ... Read more...

Position² will be showcasing its cloud based social media monitoring product, "Positon² Brand Monitor™" at the Search Marketing Expo - SMX Advanced Seattle conference: June 8-9, 2010. Visit our booth and win exciting prizes! Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social [...]

Position² will be showcasing its cloud based social media monitoring product, "Positon² Brand Monitor™" at the Search Marketing Expo - SMX Advanced Seattle conference: June 8-9, 2010. Visit our booth and win exciting prizes!

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

Position² Brand Monitor™ Overview:

• Listen: Understand your customer needs and expectations. Listen to the buzz about your brand across millions of sites, blogs and tweets in real-time.
• Discover: Analyze customer perception and sentiment of your brand and those of your competitors. Identify key influencers ... Read more...