SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

July 25, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ‘must have’ SEO features for an ecommerce site SEO strategy for ecommerce sites is different. They need to draw from retail marketing while also conforming to search engine algorithm trends. Check out this article to know about the SEO features for ecommerce sites. When It Comes to Audience Engagement, Webinars Still Reign Supreme Tracking Intent Data Across Channels For B2B Marketers 5 Simple Tips for improving your LinkedIn B2B Marketing Protect Your Brand Today Through Comprehensive Risk Intelligence Stop Boring Your Customers by Sharing Too Much Data The Evolution of Audience Targeting: 3 Opportunities for Marketers Best of the Week Video Watch this video where Hugh talks about the different tactics used by B2B marketers and the effects they have on closure rates at every stage of the buyer’s journey. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator …

LinkedIn acquires Bizo and Launches Direct Sponsored Content

July 25, 2014 | By

LinkedIn & Bizo LinkedIn has acquired B2B ad tech company Bizo in a deal costing approximately $175 million.  This acquisition comes after Facebook bought LiveRail and Twitter purchased TapCommerce recently. These moves by social networks are aimed at bolstering their ad reach beyond the boundaries of their websites. Bizo enables B2B marketers to post ads to professional target audiences across the web. Bizo is integrated with marketing automation platforms and also has a database that will help marketers target by company, industry and functional area parameters. Bizo helps marketers nurture prospects at every stage of the buying funnel through targeted content and supports precise and measurable multi-channel marketing programs. Bizo’s targeting capabilities coupled with LinkedIn’s large professional network can help B2B marketers improve performance of multi-channel campaigns. LinkedIn Direct Sponsored Content (DSC) LinkedIn’s acquisition of Bizo was closely followed by the launch of a new feature, Direct Sponsored Content (DSC), which will help marketers reach out to specific audiences with more personalized content. DSC is an extension of LinkedIn’s Sponsored Updates. DSC enables marketers to publish sponsored content to their LinkedIn homepage feed without posting it on the Company Page. DSC can be viewed by page administrators on the Company …

The ‘must have’ SEO features for an ecommerce site

July 23, 2014 | By

ECommerce/online shopping is the trend of the day. It will continue to grow and is expected to outrun ‘normal shopping’. At this pace, product companies need to prepare to compete with seasoned players in the market.  Organic search space is dominated by the Amazons and Walmarts of the world. There are of course, several factors which contribute to this, like the number of pages, the number of visitors, the brand equation and the online spends of these companies. Given these, what should a normal player in the ecommerce space be doing to ensure that his website lists at the top of SERPs? Optimizing e-commerce websites is not an easy task. Strategies for ecommerce SEO need to be based on retail marketing and should also be in sync with recent search algorithm trends. From an SEO perspective, here’s what should be looked at for e-commerce sites: 1. Keyword Selection Keyword research for any ecommerce site should be based on thorough market research and industry competition. Search engines, with their updated algorithms, intend to deliver best possible results to the user. So, understanding consumer search behavior is important. Consumer specific, long tail and geo-specific keywords should not be ignored. 2. User Experience …

Posted in ecommerce | schema | SEO | social

New Patent Enables Marketers to Tie Sales to Specific TV Ads

July 21, 2014 | By

AOL’s Adap.tv’s new patent allows it to tie consumer sales to specific television advertisements. This helps marketers to connect conversions with television advertising better. The new patent involves a system which can recognize conversions stemming from television and based on the study of those patterns, can predict the possibility of future conversions. For companies, activating this online conversion attribution capability is as simple as adding conversion tracking script on their websites. Sales will be measured against audiences who have been exposed to your ads and those who haven’t been. This system measures the total change among those groups and provides capabilities for real-time analytics. Being able to access real-time analytics is a huge plus compared to the earlier scenario where this data was available once in a quarter or a year. Using this technology, marketers can understand the capability of their TV or digital advertising in driving sales. It also helps marketers to have a more complete view of the performance of their marketing campaigns across channels. Marketers can track conversions to a specific ad and also to a particular airing time. This will be a lot of help for marketers during budget allocation for television and optimizing effective ads. …

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