Apple iAd Offers Retargeting Sans Cookies

October 20, 2014 | By

Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that was hitherto dominated by industry giants like Google and Facebook. With the re-launch of iAd (Apple’s mobile ad platform), advertisers can now better target audience across the iOS mobile platform letting them have a shot at a bigger customer base. Apple for long was actively striving for cross-device ad serving and retargeting via the iAd platform without much influence. But this renewed attempt from Apple will help open the floodgates for advertising agencies cutting across industry sectors like retail, game developers, travel apps and a lot more. Thus, whenever a user is exposed to a certain ad, he/she can be tracked across the iOS platform in order to make the maximum impact. Apple has added audience retargeting capabilities to its mobile ad platform iAd on iOS 8. This means that digital marketers can now follow their customers across different apps and also various websites on iPhones & iPads. This way the customers will feel a greater sense of connection with the brand as advertisers make a renewed attempt at reaching out to them. Since cookies don’t work on mobile …

The Google Tag Manager gets an Update

October 17, 2014 | By

The Google Tag Manager is a very useful tool not only for the IT fraternity but also for the digital marketers. You can make the whole process of tag management more predictable and tailor-made for your specific needs. Some of the features associated with the just released Google Tag Manager update are as follows: Customizing the Tag Manager to your unique needs using new APIs A user friendly interface that can launch and edit your tags quicker and more efficiently. A host of other third party templates that makes tagging easier than before. A tag is an HTML code that executes on a web page or a mobile app. Without an integrated tag management solution you have to manually add the individual tags to the source code of your site. The Google Tag Manager Update (GTM for brevity) helps you manage how tags are deployed on your website or mobile app making the whole process hassle-free. You just have to specify the tags you want to use and the GTM will do all the hard work. You get a powerful set of tools to control how these tags are fired and how your tag data is handled using triggers, variables …

Posted in Google | Tag Manager

Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

October 17, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Measuring Your Content Marketing Efforts Content Marketing is gaining unparalleled traction today. This has led Digital Marketers to accord special emphasis on the quality of content being created. An effective Content Marketing strategy will give you a definitive edge. Read this incisive blog to learn more now. Why Change Management Comes into Play in B2B Marketing 3 Major B2B Marketing Fears: What’s Holding You Back? When do B2B Tech Companies Need Content Marketing? 10 Ways to Improve Your Content Marketing The Real Cost of Sending Bad Email Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing Best of the Week Video Watch this insightful video that helps you effectively manage ‘tag deployment’ on your websites or mobile apps. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

Effective Ways of Measuring Your Content Marketing Efforts

October 15, 2014 | By

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media marketing, and your company’s overall branding. What is Content Marketing? Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target group and also to Google and other search engines. The motive is to attract, obtain and engage a clearly defined target audience in order to drive profitable customer interactions. By answering the most frequently asked questions with respect to your content, your company can become the most credible resource for your domain and gain new leads that convert to customers in the long term. …

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