Geo-targeting – 7 Tips to Consider

July 30, 2014 | By

It’s a common scenario today for brands to have customers in many countries. But, targeting these customers and engaging them is a challenge, owing to their varying preferences and requirements. This is where geo-targeting steps in… Targeting customers by location is called Geo-targeting. It’s an important aspect of online marketing especially for brands targeting customers in different geographical locations. Geo-targeting helps brands address customers using their preferred language and target them with region-specific offers. This increases customers’ brand affinity, engagement and conversions. Google AdWords provides a variety of options and features for geo-targeting. However, there are certain important factors you need to consider while planning geo-targeting campaigns: 1. Your site’s domain Some brands have Top Level Domains (TLD) specific to the country they want to provide information for. A ‘.co.uk’ site is specific to the UK and ‘.co.jp’ is specific to Japan. Country specific TLDs make it easy for Google to understand who you are targeting with your information and lets it rank your website appropriately in location specific search results. However, with a generic TLD like .com or .org, your website may not appear correctly in search results because Google doesn’t know which location you are targeting. If no …

Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

July 29, 2014 | By

Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B.

SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

July 25, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ‘must have’ SEO features for an ecommerce site SEO strategy for ecommerce sites is different. They need to draw from retail marketing while also conforming to search engine algorithm trends. Check out this article to know about the SEO features for ecommerce sites. When It Comes to Audience Engagement, Webinars Still Reign Supreme Tracking Intent Data Across Channels For B2B Marketers 5 Simple Tips for improving your LinkedIn B2B Marketing Protect Your Brand Today Through Comprehensive Risk Intelligence Stop Boring Your Customers by Sharing Too Much Data The Evolution of Audience Targeting: 3 Opportunities for Marketers Best of the Week Video Watch this video where Hugh talks about the different tactics used by B2B marketers and the effects they have on closure rates at every stage of the buyer’s journey. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator …

LinkedIn acquires Bizo and Launches Direct Sponsored Content

July 25, 2014 | By

LinkedIn & Bizo LinkedIn has acquired B2B ad tech company Bizo in a deal costing approximately $175 million.  This acquisition comes after Facebook bought LiveRail and Twitter purchased TapCommerce recently. These moves by social networks are aimed at bolstering their ad reach beyond the boundaries of their websites. Bizo enables B2B marketers to post ads to professional target audiences across the web. Bizo is integrated with marketing automation platforms and also has a database that will help marketers target by company, industry and functional area parameters. Bizo helps marketers nurture prospects at every stage of the buying funnel through targeted content and supports precise and measurable multi-channel marketing programs. Bizo’s targeting capabilities coupled with LinkedIn’s large professional network can help B2B marketers improve performance of multi-channel campaigns. LinkedIn Direct Sponsored Content (DSC) LinkedIn’s acquisition of Bizo was closely followed by the launch of a new feature, Direct Sponsored Content (DSC), which will help marketers reach out to specific audiences with more personalized content. DSC is an extension of LinkedIn’s Sponsored Updates. DSC enables marketers to publish sponsored content to their LinkedIn homepage feed without posting it on the Company Page. DSC can be viewed by page administrators on the Company …

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