Best of the Week | Search Engine Optimization (SEO): Looking Ahead To 2016, and much more…

October 1, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Search Engine Optimization (SEO): Looking Ahead To 2016 The last quarter of 2015 is upon us, so it is time for marketers to position themselves and strategize for 2016. SEO is a big part of that. What will shape SEO in 2016? Read this blog to find out the five factors that should be at the top of every SEO expert’s list. Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success Go Native To Strengthen Your Brand Engagement 5 Ways Conversion Reporting Could Be Misleading Your Optimizations Search vs Social: Where Should You Be Spending Your Advertising Budget? Why Your PPC Bidding Needs to Evolve 5 Mistakes SEOs Still Make With Links & Content Best of the Week Video Check out this recorded session with Marketo Expert Jamie Lewis and learn why Marketo is a great fit for Managed Service Providers focused on the B2B market, and how the Marketo Platform can be leveraged to grow a Marketing Practice! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by …

Posted in 2015 | B2B | Best of the Week | SEO

Pay Per Click: In-House Or Outsourced?

September 30, 2015 | By View Linkedin Profile

  Assuming PPC is part of the overall marketing strategy, at some point every business owner is going to face The Big Decision: keep PPC in-house, or outsource? Hiring an outside agency can be a scary move, a big leap into the possibly unknown. As with anything, there are pros and cons to consider. PPC In-House If you have the time and resources to do effective PPC in-house, and if you are happy with your current PPC performance and ROI, why fix what’s not broken? But at least consider the problems inherent in PPC In-House Management If you don’t have full-time marketing resources in-house, including your PPC Team, you may find over time it’s difficult to stay ahead of the competition. The digital marketing industry simply moves too fast. It morphs. It changes. There’s nothing part-time about staying on top of those changes and altering course where and when needed. It takes people with the right expertise, the right skill set, to master this field. Good luck with that, if you haven’t hired them already. There aren’t enough resources available to train new hires. This may make the cost of supporting an in-house team more expensive than simply hiring an …

Search Engine Optimization (SEO): Looking Ahead To 2016

September 29, 2015 | By View Linkedin Profile

  The last quarter of 2015 is upon us, so it is time for marketers to position themselves and strategize for 2016. SEO is a big part of that. It has changed over the last decade and the recent past has been a beehive of activity what with major updates from Google like Panda and Penguin. Their intent is to make the search experience more rewarding for the user. Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors and published the Moz ranking factors for 2015, something of a Ground Zero document worth examining. What will shape SEO in 2016? Taking all this into account, we believe these five factors should be at the top of anyone’s list: Content Mobile Usability HTTPS Social factors Content Content has been and will continue to be the winning factor for SEO. Update fresh, original, and unique content on your site on a regular basis. Use your Blog as a platform to keep fresh thoughts (i.e. content) churning. To portray your organization as an industry thought leader, invest in content generation and syndication for the website. Mobile It’s the era of the smartphone, with rapidly growing mobile …

Facebook: ‘The Online Shopping Mall’

September 26, 2015 | By View Linkedin Profile

  In the words of Facebook COO Sheryl Sandburg, Facebook is making it easier for the 45 million businesses that currently leverage Facebook pages “to connect with their customers.” Two new segments now rolling out, Shopping and Services, allow businesses to feature their products and services directly from their Facebook pages. Facebook first started testing Shopping in July. It permits retailers to showcase and sell their products from their page. Services is aimed at companies that provide professional services, like plumbers or salons, and helps them highlight what they do. These new areas are still being tested with a group of businesses, but Facebook says it will open up the features to a broader business population in the coming weeks. There’s more happening on the “customer” side as well. Facebook is making it easier for people to interact with businesses with three new “call to action” buttons: “Call Now”, “Send Message” and “Contact Us.” These buttons, which will join the “Donate” button for nonprofits, are being redesigned to appear prominently at the top of pages. Facebook says it will continue to add more sections for pages and call-to-action options as it ramps up its features for businesses. Facebook says the …

Posted in 2015 | Advertising | Facebook

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