Google Incorporates ‘Structured Snippets’ into Search Results

September 29, 2014 | By

The Search Engine giant has come up with yet another initiative to offer online searchers a more insightful and hopefully a better experience every time they search via Google. This time it has been named ‘Structured Snippets’ which is kind of self-explanatory. These snippets of information will be displayed for select search terms as facts and data points appearing right below individual search results. To better understand this view the visual example below. Fig. shows the search result for Nikon D7100 with the camera core specs tagged as structured snippets. Now these structured Snippets that are tagged at the bottom of the original text are not clickable. They merely serve as additional pieces of information helping users to make better decisions without having to follow any links. According to Google, these snippets of information are directly a result of its collaboration with the WebTables research teams. The structured snippets work by extracting information from data tables on a website and then vetting it with an algorithm. This algorithm will test the data for quality, accuracy and relevancy to the search result below which it will be displayed thus authenticating its efficacy. Up to four bits of information can appear under …

Posted in Google | snippets

Hummingbird Update, B2B Advertising, and much more…| Best of the Week

September 26, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Surviving the post-Hummingbird era The Hummingbird update from Google has taken us one step closer to the ‘Semantic Web’. Read this incisive blog to get a clear understanding of what it means to SEO in particular and digital marketing in general. Makes for a compelling read. The Only B2B Advertising Metric That Matters How to Get Executive Buy-In for Your B2B Influencer Marketing Program B2B Buyers Need Great Content, Not Fireworks With the Arrival of Twitter’s ‘Buy’ Button, Is It Time to Move Into Social Commerce? 6 Ways to Create Rocket-Fuel Content for Marketing Automation Why Marketers Still Haven’t Mastered Personalization Best of the Week Video Daniel Burstein of MECLABS speaks to Michael Norton of Harvard Business School in this Marketing Sherpa video. Michael sheds light on how we might be able to appreciate a thing better when we can visualize the effort that goes into its making. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and …

Surviving the post-Hummingbird era

September 24, 2014 | By

Google officially released the Humming bird update almost a year ago on Sep 26, 2013 & we at Position2 had shared our thoughts then. This update was perceived not to be a worrisome algorithm update. But, this can make SEO’s scratch their heads as the approach towards website optimization changes after Humming bird. So what does this update mean to Marketers? It is estimated that Humming bird affected 90% of search queries & made SEO practices more strict & difficult too. With Humming bird – the underlying layers of the search algorithm have undergone a change and are now more in sync with semantics. This stresses the need to move on from a keyword-focus SEO strategy to landing page level, context based approach while optimizing a site for natural search. Content on site should sound like an answer to relevant search query raised by users. Search crawlers are now capable of identifying & listing technical aspects of a website that co-relate with Search rankings. Most important amongst them are Page load time, 302 re-directs, and keyword stuffed metas. Overall on-page factors will remain the most important aspect to focus on while catering to a post-Humming bird era website. Although Humming …

Posted in Humming bird | search | SEO

Bing Ads Offers Better Targeting Options

September 19, 2014 | By

The search engine network Bing from Microsoft is bringing in a host of updates in order to help digital marketers to better target their customers with location based targeting. It is also giving you more options in terms of ad scheduling. All this will help marketers to customize their ad campaigns based on their exacting business needs. You can advertise to your prospective customers based on their specific geographical location. This kind of hyper-local targeting is most common on mobile devices. Today more and more people are surfing the Internet via mobile devices and this helps to make geo-targeting that much more efficient because of GPS enabling. But there is more to geo-targeting from Bing than meets the eye. Bing allows you to serve a user depending on the location intent of the user as well. If you are selling realty in Los Angeles and a person from New York City is interested in your LA properties then that person will also see your ads even though he is physically in NYC. You can even exclude users in a certain geographical area depending on your needs. If you are running a retail chain and you don’t have a store in …

Posted in Bing | campaign | marketers

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