Improve Your Digital Marketing ROI Using Big Data, and much more…| Best of the Week

October 31, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How to Improve your Digital Marketing ROI Using Big Data Today everybody is talking about big data. But how exactly can you take advantage of big data from a digital marketer’s point of view? Read this blog that sheds some light on this pertinent question. It makes for an interesting read. 4 B2B Website Mistakes You are Not Aware You are Making The Role Content Plays In B2B Social Selling 10 Ways To Optimize Your Lead Conversion Rate How to Make Your Content Relatable and Actionable 4 Reasons Your Search And Display Ads Are Getting Fatigued Three Vital Steps for Effective Email Marketing Best of the Week Video Watch this webinar moderated by Mike Tomita, Senior Manager for Web Marketing at Marketo that talks about marketing to the new age consumer who is no pushover. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and …

Google Updates Technical Webmaster Guidelines

October 31, 2014 | By

The Googlebot that crawls all the web pages could until now only understand textual content and not image based content, CSS or JavaScript. But all that is going to change now, thanks to a recent Update to Google Webmaster Guidelines. Now you will have to optimize your site not just with respect to the textual content but also with respect to the images and the JavaScript too. You will have to do extensive optimization for your CSS (Cascading Style Sheets) too because the Google Spiders will now recognize them. If your website settings are such that your robots.txt file is preventing the Googlebot from accessing your Java files then you are at a loss and Google advises you to render access to the bots.  The Google Panda algorithm will negatively view your content if it is not up to the mark with respect to JavaScript or CSS file. If in case you are not sure JavaScript and CSS is getting indexed or not, then you can do a manual check by the following process. You need to first select Fetch option under the Crawl tools and then you need to enter the URL of the site that you want to …

How to Improve your Digital Marketing ROI Using Big Data

October 29, 2014 | By

Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like democratization of data, mobile computing, broadband Internet ubiquity, faster and cheaper computing prowess have all contributed in making big data so momentous today. Big data might happen to become as important as Internet itself to businesses and the society in general in the not so distant future. You don’t need to be intimidated by big data as that is clearly not going to help you in any way. All you have to do is implement these big data essentials to enjoy better ROI for all your digital marketing campaigns. Use Data Analytics You can find exactly how your website is faring using any data analytics that is available online. Google Analytics is a very useful tool if you want to get an accurate feedback on your website. All you have to do is register for Google Analytics and you can begin monitoring your website. It gives you an accurate idea about how many people visited your website and how long they stayed. You can find out how exactly they landed on your page i.e. the external site that …

Social Media for Enterprise [Infographic]

October 28, 2014 | By

Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here’s a quick primer of what the social media world looks like in terms of enterprise participation. This might just spur you to take the plunge and actively incorporate an integrated social media strategy backed by real-time analytics, to power your digital marketing campaigns.

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