Twitter Opens Analytics to All Users and Facebook Allows Advertisers to Target Mobile Users by Bandwidth

September 1, 2014 | By

Twitter The micro-blogging site has given all users access to its analytics feature. This was initially limited to advertisers, Twitter Card publishers and verified users only. Twitter Analytics provides real time insights into how your tweet is performing by showing you the impressions, clicks, retweets and replies for each tweet. You can also get a report on monthly engagement and engagement rates for your account and download Tweet metrics. This has been an eye-opener for many users since they realized that their organic reach and engagement rates are not at par with their expectations. But, in the future, this could be a very useful tool to measure your Twitter campaigns. The Analytics feature is available to people who tweet primarily in English, French, Japanese and Spanish and who have had an account for at least two weeks. Twitter is looking out to extend this service to the rest of the users, though the company did not specify a time frame. Twitter has become very popular in recent times, for news dissemination, joining forces for a crucial cause and the like. The analytics dashboard will help you gauge the reach and engagement of every tweet. This insight is helpful in making …

Pinterest Provides Businesses with New Analytics Dashboard

August 29, 2014 | By

Businesses actively using Pinterest have one more reason to rejoice. Those that were not have one more reason to join it. Pinterest is offering an Analytics Dashboard to business users, through which you can find out how your content are faring on the platform. You can gauge your content reach and access information on the number of impressions and views received. The tool also provides insights into how each user interacts with your content. It keeps a record of the impressions, clicks, repins, likes, which enables detailed analysis. The dashboard also has the ability to record the traffic your website receives when you add the ‘Pin It’ button. All this helps you understand what works and what doesn’t for your business, thus allowing you to make informed decisions like optimizing click through rates by sharing a particular Pin that is doing well or scaling impressions using Promoted Pins. You can now get a detailed idea about what your fans like and can adapt likewise. Whenever a social networking site reaches a critical mass, as a brand, you would want to leverage it to your advantage. Pinterest’s Analytics Dashboard will go a long way in helping you understand your performance on …

Personalization Strategy, B2B Sales Strategies and much more…| Best of the Week

August 29, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Important ‘Must Haves’ for a Successful Personalization Strategy Gone are the days of ‘one size fits all’. Today, your customers need personalized attention, which makes a personalized strategy imperative. Read this blog to learn about 6 important pointers necessary for a successful personalization strategy. From The C-Suite: B2B Sales Strategies That Work…Really Well B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges 5 reasons why email is still a great B2B marketing tool 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content 7 Strategies That’ll Actually Drive You More Social Media Traffic 10 Things Every Marketer Should Know About A/B Testing Best of the Week Video John Rampton of Search Engine Journal talks to John Gagnon from Bing Ads about Advanced Metrics and how you can use them to improve performance. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing …

6 Important ‘Must Haves’ for a Successful Personalization Strategy

August 27, 2014 | By

Personalization is a major focus area for digital marketers with mobile, cross channel marketing and marketing automation. According to a recent study, one-third of marketers said that personalization will be a key component in the future. Customers have a lot of information on products with less time to focus and decide. So, it makes sense for marketers to deliver a marketing experience that’s personalized and relevant. This means personalized messages, offers, products, communication and more. We have already written about the importance of personalization, not just in generic marketing, but also in cross channel marketing. Cross channel marketing is closely tied to personalization because of the changes in the way users are doing product research today (read on for more on this). Now, for the ‘must have’s’… Audience Segments The way you have segmented your target audience plays a vital role in formulating your personalization strategy. Your target audience comprises of several different aspects, each of which plays a role in determining marketing effectiveness. Identifying each of these aspects and tailoring them to suit your audience is at the heart of personalized marketing. The more granular your understanding and the more personalized your approach, the more effective your marketing will …

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