Conversion rate optimization, ROI in B2B and much more…| Best of the Week

August 22, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Tips for Conversion Rate Optimization Good SEO needs the support of good percentage of conversions. Along with ongoing SEO efforts, you also need to run conversion rate optimization campaigns. Read this blog to know more. What does real-time marketing mean for B2B? Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill Impacting Smaller B2B Firms How to Pitch the Power of Content Marketing to Your Boss Startup Marketing And How Emotion Drives Customer Action How to Combine Text and Visual Content for Better Social Engagement Best of the Week Video Watch this video to know how you can find the best time to send your target audience an email. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White Paper now …

Posted in Pay per click

Instagram Increases Emphasis on Ads with Debut of New Business Tools

August 22, 2014 | By

In order to help brands evolve more creatively, Instagram is providing a host of new tools that will give you more insight into user engagement and sentiment about your Instagram content.  In a rollout spread over the next few weeks and months, Instagram will be making these tools available to all Instagram advertisers and their feedback will be incorporated into the product before it’s released to other brands later this year. These tools for businesses will help you understand the performance of your organic and paid Instagram content better. According to Instagram, the tools will add value in the following areas: Account insights – allow you to study the way you are raising awareness using impressions, reach and engagement on Instagram

Posted in Insights | Instagram

Square 1 Bank Announces Credit Facility to Position2

August 21, 2014 | By

Menlo Park, CA, August 21, 2014 — Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a $1 million credit facility to new client Position2, a full-service, digital marketing firm that delivers continuous growth for its customers through high performance search, social media, and content marketing. Proceeds of the credit facility will provide working capital to support the company’s future growth. Position2’s single point-of-access service provides clients with a streamlined and integrated solution for all online marketing needs including creative, search, web development, marketing automation, media, and web analytics. Launched in 2005, Position2 has quickly established itself as a leader in the online marketing market. Backed by Accel Partners, the company has an impressive client base focused on Fortune 500 companies and VC-backed companies in B2B technology, financial services, consumer products, and Internet industries. “As a fast-growing digital marketing firm with over 60 global clients, Position² needed a financial partner that understood our unique needs,” said Rajiv Parikh, CEO of Position². “Square 1 offered a super flexible credit facility that enables us to profitably scale our marketing service and technology offerings and invest in our infrastructure. The bank’s network …

Posted in 2014 | News | Position2

6 Tips for Conversion Rate Optimization

August 20, 2014 | By

SEO is an important component of most companies’ online marketing investment. But good SEO is a job half done, because it only brings in prospects. To support your SEO, you need to run Conversion Rate Optimization (CRO) initiatives to see that the prospects you have brought in actually end up doing what you want them to do – buy from you, subscribe to your email newsletter, recommend friends to buy your product, share your content, etc. Your website SEO will get you traffic. But that’s just the beginning. There is a lot to consider after that. For example: How relevant is that traffic? What are your conversion rates and how can they be improved? Is enough of your audience converting? If not, what can you do about it? Here is a 6 step checklist that will help you in your CRO efforts: 1. Setting your objectives It’s important to define your objectives. This is the basis for building your website to make your audience take actions that will help you achieve your objectives. Want them to buy? Set up an ecom store. Want them to leave their contact details? Provide a form for them to fill in. Align your website …

Posted in conversions | CRO | SEO | Testing

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