Bing Ads Offers Better Targeting Options

September 19, 2014 | By

The search engine network Bing from Microsoft is bringing in a host of updates in order to help digital marketers to better target their customers with location based targeting. It is also giving you more options in terms of ad scheduling. All this will help marketers to customize their ad campaigns based on their exacting business needs. You can advertise to your prospective customers based on their specific geographical location. This kind of hyper-local targeting is most common on mobile devices. Today more and more people are surfing the Internet via mobile devices and this helps to make geo-targeting that much more efficient because of GPS enabling. But there is more to geo-targeting from Bing than meets the eye. Bing allows you to serve a user depending on the location intent of the user as well. If you are selling realty in Los Angeles and a person from New York City is interested in your LA properties then that person will also see your ads even though he is physically in NYC. You can even exclude users in a certain geographical area depending on your needs. If you are running a retail chain and you don’t have a store in …

Posted in Bing | campaign | marketers

Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

September 19, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger With Social Media Microcontent Strengthen Your Content Exposure With These Video SEO Tips Email Marketing: Managing the ‘Emotionally Unsubscribed’ 10 Internet Trends Impacting Marketers Best of the Week Video Watch this Webinar moderated by Rick Siegfried that gives you tips on how to optimize your ad campaigns and landing pages using personalized targeting & analytics. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) …

Understanding Predictive Analytics

September 17, 2014 | By

Everything that happens in the digital world can be recorded and converted into data. Whether you’re visiting a website, buying something online or tweeting about something, it’s all data. Not surprisingly, with the sheer volume of online activity, brands are flooded with data. The levels of brand and customer interaction are ever increasing especially with customers active on various communication channels. Brands are building their online presence and interacting with customers on multiple platforms resulting in cross channel marketing. In order to keep their eyes and ears open on all relevant platforms, brands are employing social media analytical tools that are also bringing in increasing amounts of customer data. In order to ensure proper utilization of all this data, along with the current need for personalization, you also need to consider implementing a system that will assist in understanding future customer behavior. While brands are dealing with incredibly large amounts of data, the good news is that this data can be used to powerfully direct marketing activities with a high degree of effectiveness. Enter predictive analytics. Predictive analytics is a form of advanced analytics studies current data, detects patterns and predicts possible future trends. It helps you make the best …

eBay Set to Offer New In-app Mobile Advertising

September 15, 2014 | By

The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target customers on the Internet. The amount of time users spend on eBay is much higher than that spent on its competitor sites. This gives digital marketers a very compelling reason to connect with the app’s 4.6 million and burgeoning daily visitors. The eBay app is a hot favorite among online shoppers who are either looking for a great bargain or just doing regular shopping. Now a new feature like this from the online marketplace giant is only going to make things more exciting in the ecommerce arena. The digital marketers can at once lay their hands on information regarding the entire shopping journey of eBay users and glean useful data from it. eBay will allow placement of advertisements across multiple mobile devices like smartphones and tablets. The kind of customer data that is at eBay’s disposal is really humungous. Since the company’s app requires a customary log-in, all the information about the customer shopping habits are automatically saved and can later be utilized for targeted advertising. Hence, eBay need not rely on cookies but can directly track customers …

Posted in Advertising | eBay | Mobile

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