Best of the Week | How To Optimize Content For Conversions, and much more…

July 24, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How To Optimize Content For Conversions Content marketing across your website, emails, social media and more can fuel web traffic and leads, but most marketers struggle to align content with a conversion funnel. How can you create and distribute content that will engage relevant audiences? Read this blog to find out! Four Engagement Lessons B-to-B Companies Can Learn From Sports How Facebook And Twitter Fit Into B2B Marketing How I Increased My Email Conversions by 344% Does More Programmatic Buying Equal Less Viewability? Are You Tracking the Most Important PPC Stats? Talent Vs. Technology: Choosing The Right SEO Solution Best of the Week Video Controlling search engine crawlers, blocking & redirecting bots, optimizing crawl budgets and indexing strategies helps in better ranking. Watch this video by Rank Fishkin to learn the nuts and bolts about leveraging these tools. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? …

Final Verdict: Programmatic Is Here To Stay

July 24, 2015 | By View Linkedin Profile

  The Interactive Advertising Bureau (IAB) recently issued its first revenue report on programmatic display ad revenues in the US. The bottom line: Programmatic buying and selling accounted for more than half of the display advertising revenues generated in 2014. Highlights of the Report Online programmatic display with $10.1 billion in revenues in the US in 2014 accounted for a little over 20% of overall ad revenues of $49.5 billion and 52 percent of the $19.6 billion display market Banner ads generated roughly 80 percent of the display programmatic revenues 2015 will see more inventory and spends for mobile and video formats 70 percent of the programmatic revenue came through open auctions Ad tech firms and publishers took in programmatic revenues in a 55-45 percentage split   “Sizing the programmatic market has proven both challenging and illuminating, as we learned more about how that sector moves ads and money. Once we garner deeper understanding of how things work and where standard definitions and best practices are needed, we will also gain insights into where greater opportunities exist for publishers and advertisers to capitalize on programmatic channels.” — Sherrill Mane, Senior Vice President, Research, Analytics and Measurement, IAB Key Takeaways from …

How To Optimize Content For Conversions

July 22, 2015 | By View Linkedin Profile

  If the content you create to captivate your target audience is filled with deep insights and captures attention with your expert grasp of the subject matter you will convert your audience to clients who willingly advocate your brand or organization by sharing your content – infographics, blogs, and social media posts. Follow the step-by-step formula in this blog to optimize your content for conversions. Step 1: Take a Tried and True Asset Just 22% of US marketers have a specific process in place to reuse and repurpose their content. More often than not, marketers are sitting on a gold mine of unused content. A content inventory will help you get started. It gives you a clear picture of where existing content can be found, how well it performs, and what gaps remain unfilled. For example: A 20 page whitepaper created three months ago, can be repurposed into an infographic, PDF, a video with voice-over and a 10-slide powerpoint (TWEET THIS!). P.S. This blog is a repurposed infographic. Step 2: Create Multiple Compelling and Cool Looking Formats Great content can make a significant impact when repurposed across multiple delivery methods. Relevant portions from an eBook or whitepaper can be used both …

Instagram – Yet Another Platform For Advertisers

July 21, 2015 | By View Linkedin Profile

  Instagram has 300 million monthly active users and plans to open up the platform for advertisers. Jim Squires, director of market operations at Instagram, speaking with eMarketer’s Debra Aho Williamson, talked about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. What can marketers and advertisers expect going forward? Instagram will introduce direct-response ads, the ability to buy ads via an API (application programming interface) and enhance its specific targeting capabilities In addition to the video, photo and carousel ad formats, the new Action-oriented ad formats will allow users to take an action directly from an ad to sign up on a website or buy a product or download an app Instagram will maintain advertisement quality and creativity with a complex system using negative feedback rates, ad engagement rates and comments on those ads as input parameters Advertisers will be able to use ‘Custom Audiences’ to mix their information with the Instagram and Facebook platforms to get a holistic picture of their ad campaigns Let us know your thoughts on how to fold Instagram into your social marketing strategy.

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