What’s trending? – A New Twitter Trends Experience!

April 28, 2015 | By

In a bid to give its users a more immersive and enriching experience Twitter introduced a new trends experience for web to run with the similar mobile changes it introduced a few days back. It is, according to the company, “the largest engineering undertaking of the trends system since 2008”. Twitter users will be able to see additional context with their trends — short descriptions, sometimes an image. Twitter can get so crowded it can be difficult to stay on top of things. With this release trending topics are prioritized and enriched, making them easily spotted and utilized. Trending topics, URLs, users, images, videos — any such application-specific online content – gets ranked hierarchically. Making trending topics stand out These new additions will make trending topics pop: Description – a short text description about the trending topic Image – accompanying the text wherever it adds value Data – total volume of Tweets and Re-tweets, the time trending started, etc. ‘Discover’ – the tab that was meant to improve content discovery on Twitter is slowly fading away. The new feature, ‘While You Were Away‘, recaps top Tweets any user may have missed.

Mobilegeddon? You Almost Missed the Facebook Update!

April 25, 2015 | By

While Google busied itself distracting the world on April 21 with “Mobilegeddon“, its mobile-friendly update, Facebook quietly released an update all its own. Did you notice? Facebook insists that the News Feed exists for one purpose only – to give you the content that matters to you. This latest News Feed update is specifically designed to improve the Facebook users’ experience, aiming at a better balance of content from friends versus content from businesses, publishers, public figures, and local organizations. The update comes in three layers. #1: More Content for Content-starved Users The rule that hitherto prevented you from seeing multiple posts from the same source has now been scrapped. When you run out of recent content and scroll through the News Feed, you’ll now see multiple posts from the same sources. #2: Updates from Friends Given a Thumbs Up Going forward, content from friends will be placed higher in the News Feed. The Menlo Park social media giant had been getting a lot of negative feedback from users who were missing out on important updates from close friends — photos, videos, status changes, links. #3: Friends’ Likes & Comments on Posts is a No-show Likes and comments made by …

Posted in 2015 | Facebook

Best of the Week | Mobilegeddon – The biggest thing since Y2K, and much more…

April 24, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Mobilegeddon – The biggest thing since Y2K? First there was a protracted warning, then the actual “Mobilegeddon” came. If you are among those webmasters battered in the aftermath of this “Mobile Judgement Day” then read on for Google redemption. The Future of Marketing Automation The 4 Essentials to Building Your Brand on Social Media 4 Steps to Transforming Data into Actionable Insight 4 Factors That Are Holding Back Programmatic How Mobilegeddon Impacts Paid Search How to Plan and Budget for SEO Best of the Week Video Watch this Marketo Summit 2015 Highlights video on YouTube for top takeaways and trends in marketing automation. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and cut costs.? Download the complimentary persona Based Lead Scoring White Paper now If you are reading this blog post via a RSS reader, please click here to subscribe.

Mobilegeddon – The biggest thing since Y2K?

April 24, 2015 | By

Google rolled out a mobile-friendly update of its search service and search rankings this week and the 24-hour media beast immediately labeled it “mobilegeddon“. Is there need for panic in the streets? Not if you have paid attention to the impact of mobile over the last few years, and adjusted your website accordingly. ComScore research confirms that 56% of digital content is now consumed via smartphones, and that makes mobile optimization a necessity. Despite the warnings of digital apocalypse Google’s roll out only affects search rankings on smartphones (tablets not included), and only individual pages, not entire websites.  But it should encourage a cultural change. Importing websites to mobile just won’t wash going forward. Building a mobile strategy from the ground up is now the order of the day. Image Source But in the here and now, if you are a webmaster, test your website for mobile compatibility here. To diagnose your website and get a complete mobile usability issues report across your website pages, click here. If mobile users are a big part of your core target group do this sooner rather than later. Google Analytics will tell you what percentage of your traffic comes from mobile search. First …

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