Google Phantom 2 Algorithm Update

May 19, 2015 | By

 ‘What does it mean to the businesses and search marketers?’ Google’s on a roll. From the “Mobilegeddon” update last month to its recent secretive “Phantom 2” algorithm update, it’s delivering the best possible search results to users. And then going back for more. Google silently tweaks its algorithm much frequently than most marketers imagine. While the Mobilegeddon algorithm update was designed to boost the rankings of mobile friendly sites on mobile devices, Google’s Phantom 2 update will penalize sites with low quality content, specifically impacting “how-to” style content. Additionally, the impact will be felt by the entire domain not just standalone low quality website pages. What “Phantom” should mean for Search marketer? It’s a swift silent punisher of sites with thin content. They will lose the bulk of their rankings, traffic and conversions overnight.   Image Source What does Phantom do to the actual business? Your entire website is punished or sand-boxed You rapidly lose a lot of traffic You can’t see your high traffic ranking keywords on Google search results pages (SERPs) Traffic conversions drop faster than you think Your Return on Investment (ROI) disintegrates Essentially, you lose almost everything online you were working on the site (whether intentional …

A Shoe Manufacturer’s Success Story

May 19, 2015 | By

‘How Local SEO helps small retailers and manufacturers survive and thrive in a competitive world.’ Image Source David and Goliath: the victory of small over big, the triumph of the nimble entity over the ponderous entity. In his time David did it with a well-chosen stone. Today, the Davids of the world turn to SEO. Despite the potential generated by one of the largest and fastest growing economies in the world, small businesses in India struggle to keep up with sales and are often overwhelmed with the cost of running traditional businesses. The wonders of the Internet, the way it can boost business at breakneck speed, has barely penetrated this market. It’s not totally the fault of small business and manufacturing entities in India. There has been scant strategic support from associations or regulatory bodies to raise awareness of all things digital, and the first steps taken by by local bodies to educate small businesses have yet to bear fruit. But there are Davids in the Indian e-commerce industry to point out, demonstrating the potential and success that’s possible by utilizing the immense power of the Internet and its all-encompassing nature. How else to explain Flipkart rising dramatically in a …

Best of the Week | Deep Dive Into Google’s App Indexing, and much more…

May 15, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Deep Dive Into Google’s App Indexing Have you ever wondered how apps are indexed by Google just like websites? Read this blog to learn how Google’s App Indexing works. 5 Reasons Your Inbound Marketing Campaign is a Flop Four B-to-B Lessons from Magic Johnson: Sirius Decisions Summit 2015 3 Ways to Make Your B2B Brand Break the Content Mold How the Right Social Insights Can Boost Your Click-Through Rates 6 Places to Publish Content to Boost Local SEO 4 Tips to Diagnose Your Display Network Performance Best of the Week Video Why wait for eight seconds for an external page to load when you can read the article with a single tap within the comfort of Facebook? Check this video for how Facebook’s Instant Articles works. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and cut costs.? Download the complimentary persona Based Lead …

Facebook: Where There Is No Outside

May 15, 2015 | By

Facebook wants its 1.44 billion active users to stay put. It sees each link out as a potential loss that undermines Facebook’s business model. To keep its users inside Facebook identifies all the likely content and experiences that users seek or pay for, those digital opportunities that take users out of its sphere of influence, and then recreates them inside the blue walled Facebook ecosystem. Consider Pages Facebook introduced Pages in 2007 with the intention of replacing business websites which were seen as inconsistent silos trumpeting incomplete information. In time Pages overwhelmed websites with cover photos, Timeline, maps, reviews, business hours, messaging channels, and many more rich features. Pages created a wealth of content for Facebook. Thousands of digital marketing professionals jumped in to build strategies, create content, media and links to maximize utility and engagement value. Facebook became a destination, a one stop shop for information on any brand. Nike.com might provide information about the latest shoes, but by visiting the Nike Page in Facebook a user got that information and, with News Feed amassing user targeted information in one endless scroll, exposure to much more — a band’s tour dates, the latest movie in a nearby theater, etc. Plugging the …

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