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Google’s Webspam team head Matt Cutts made a bunch of search and webmaster announcements at the SMX Advanced conference on 12 and 13 July 2013.

Here are the highlights of the announcements:

• Google is currently rolling out a new algorithm to target more spam industries and ‘illegal’ SEO and linking tactics used by them.



• Matt Cutts confirms Google’s Panda updates are rolled out monthly and run over a 10 day period.



• Google Webmaster Notifications will not show example URLs – Most, if not all, of the manual penalty notification emails from Webmaster Tools will include a few examples of the problem which will help webmasters understand what they need to search for to ... Read more...

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Facebook Launches Hashtags



According to Facebook, a whopping 4.75 billion pieces of content are shared on the site. People converse about brands, products, public figures and local businesses. Facebook has now launched hashtags to help people and brands discover these conversations and engage with them.



Currently, hashtags are available to some people and Pages. It will be rolled out more broadly in the weeks to come.



Here is some crucial information about the hashtag launch for marketers:

• If you are running ad campaigns with hashtags on other channels already, you can give those campaigns a boost by adding your hashtags in Facebook advertising.
• Hashtags that you use on other ... Read more...

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This week’s hot news, events and videos from the online marketing and social media world.   From the Position² Blog This Week: ... Read more...

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Vine is Twitter in a visual format. Tweets limit you to 140 characters and a Vine puts a stop at 6 seconds. When the time allowed for expression is this less, you have to make good use of it. Vines are short, crisp videos which offer a plethora of opportunities for brand promotion. The limited duration of Vines helps in driving your point home quickly with impact before viewers get bored and desert you.



Following are some pointers to help you get more out of Vine:

Make Conversations with Followers

Strike up interesting conversations with your followers using a Vine video. Such interactions help gain customer knowledge, enrich customer relationships and improve chances of brand ... Read more...