Apple iAd Expands into Programmatic Buying

November 24, 2014 | By

The programmatic buying bug has bitten brand Apple too. The iAd mobile advertising platform developed by Apple has finally gone the programmatic way. This platform is one of the biggest mobile ad platforms with tens of thousands of advertisers bidding on the available mobile inventory to promote their brands and businesses alike. So it was only natural that Apple resorted to programmatic buying in order to improve the speed and efficiency of the ad bidding process. iAd will now make more than 250,000 apps across its platform in over 100 countries accessible to the DSPs (Demand-side Platforms) and ad tech firms like MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll. These are just a few of the launch partner names. The network is going to expand rapidly in the days to come. Programmatic is the way to go when it comes to ad bidding since it reduces redundancy and improves overall efficacy of the process. Mobile is the dominant platform for advertisers to reach out to the young and aspiring demographics in any country. Apps have a preponderance over other forms of content consumption on the mobile platform. Apple brings with it phenomenal scale, …

Posted in Apple | apps | Programmatic

Is Your Website Worth Clicking and much more…| Best of the Week

November 21, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Your Website is Your Digital Persona. Is Yours Worth Clicking? Designing, developing, maintaining, migrating and optimizing your website is no mean feat. In today’s hypercompetitive digital world you need to be a step ahead of your competition at all times. Read this riveting blog to find out how. The right way to use Social Media in a B2B Industry Five Big Mistakes That B2B Marketers Make in Driving Leads 20 Ways B2B SEOs Can Leverage Schema Markup Three Unexpected Reasons Your Rankings are Plummeting 3 Content Curation Practices to Optimize Your Content Marketing 7 Deadly Web Design Sins Best of the Week Video Watch this webinar moderated by Jessica Langensand, Marketing Programs Manager at Marketo to get great tips on how to go about creating an effective email marketing campaign for the holiday season. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing …

Make Your Website Mobile-friendly Now

November 20, 2014 | By

Today more and more people are using the smart phone as the primary device for browsing the web closely followed by the tablet computer. Now what does this tell you about the way your website should be designed to cater to this group of burgeoning users? Having a website that just caters to the desktop users is so twentieth century approach. Give it a thought! If you still think that you can make do with a desktop-only optimized site then you will be relegated to digital oblivion in no time. Google has come up with a new set of rules that will judge your site’s suitability for the mobile platform. It’s not just Google but every search engine out there that wants you to optimize your site for the mobile browsers of today. If you do not know whether your site is mobile optimized then it is high time you take the Google test now in order to demystify the ambiguity revolving around your site’s suitability for mobile users. There is an exclusive set of rules that you need to adhere to in order for your site to be certified as mobile-friendly. They are as follows: Use only those technologies …

Your Website is Your Digital Persona. Is Yours Worth Clicking?

November 20, 2014 | By

Today having a website is more than just a business imperative. You need to differentiate your website from that of your competitors. Your interface should be user friendly and at the same time it should be easy to maintain and upgrade. Having a robust site is very important since web security is of critical importance if you are really serious about scaling your business. You cannot take risks when it comes to web development. The world is going the digital way and you need to take cognizance of that. The first impression that your website gives is critical. It can make or break a deal for your website. So put your best foot forward. Have a website that is visually appealing and informative at the same time. According to statistics most visitors to your site will have decided in the first few seconds whether your website is worth spending time on or they ought to give it a pass. We can’t stress enough on how much content rules even in this day and age of gimmicks and smoke and mirrors. You cannot have mediocre content and expect first class results. Give your users first class content and sooner than later …

Posted in Mobile | Website

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