Facebook Marketing Cheat Sheet, G+ Tools for Marketers and much more… | Best of the Week

April 13, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:SEO Guidelines for New WebsitesThere is more to launching a new website than meets the eye. It is important that your site is optimized even before it goes live. To maximize your site’s potential on Search Engines, the Position² SEO Team has put together some useful, often overlooked, pointers. Here’s what we recommend. Facebook Marketing: The Ultimate Facebook Marketing Cheat Sheet. Marketing Tools: 5 Top Google+ Tools and Apps for Marketing Pros. How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder Mike Krieger. 13 Website Social Optimization Oversights That Make You Look Foolish. G+ for Business: Using Data to Drive Your Google Plus Program. Video Marketing: How video marketing powers SEO. Excel and Google Docs: Tools for the Ultimate SEO Dashboard. Infographic: The CMO Guide to Inbound Marketing. SEO Tips: Google’s “Fresh” Video SEO Tips for Website Product Pages. Content Marketing: 9 Steps to Building a Content Marketing Strategy. Video of the Week Why a Facebook Page Isn’t Enough For Your Business.Sure there are hundreds of millions of people using Facebook every day, but only having a …

SEO Guidelines for New Websites

April 13, 2012 | By

Clients often come to us with SEO requirements for their websites with a domain age of more than two years. These websites, not having been optimized ever, rank low on factors like keyword ranking, Page Rank, Alexa Rank etc. Our Team has put together some useful, often overlooked, pointers to help launch your website successfully – for web users as well as search engines. Foresight for your Website There is more to a new website than meets the eye. In order to maximize your site’s potential on Search Engines, it is important that your site is optimized even before it goes live, starting with the goals and purpose of your website and the domain name you choose; then to keywords you use for each page, search-friendly content and more. SEO TIPS FOR NEW WEBSITES Registering a Domain Name Choose a domain name that has important keywords associated with your product, service or brand name. Short, crisp domain names are preferred over long ones. If your target market is global, select a .com domain. If you are targeting a particular country or language, it is better to register a domain name of that country. For example, choose a .in domain, if …

Posted in SEO

Evaluating B2B campaigns, Pinterest Tools, Competitive SEO Analysis and much more… | Best of the Week

April 6, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:Evaluating B2B campaigns in a multi-channel environmentThe excess of digital media channels today poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? Position²’s Analytics Team probed Google Analytics Multi-Channel Funnel Reports for insights. This is what we found. Social Media Analytics: How to Track Social Media Traffic With Google Analytics. LinkedIn Tips: Four Ways LinkedIn Can Help Your Business Grow. Inbound Marketing Works: A Copywriter’s Success Story. Social Video Marketing: A New Competitive Advantage. 7 Useful Pinterest Tools to Supercharge Your Pinfluence. Website ROI: 8 Frequently Missed Lead Gen Opportunities for Your Homepage. Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape. Real-Time Bidding: The real time world of display advertising. Google Speaks Up About Links and Penalties: Link Building News Update. SEO Tips: Key Tips on Measuring SEO and Keyword Performance. Video of the Week The New On-Page Optimization – Whiteboard FridayJoanna is Director of Customer Acquisition & Engagement at SEOmoz. In this video, Joanna covers some advanced techniques that you can use to optimize your landing pages. By taking …

Google Analytics Multi-Channel Funnels: Gaining insights into B2B campaigns

April 5, 2012 | By

The excess of digital media channels today (with new ones popping up daily) poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? To do that, it’s essential to understand how multiple channels work together to drive conversions. Google Analytics Multi-Channel Funnel Reports provide you with insights on the entire path to conversion instead of focusing on the last touch point. Google Analytics introduced Multi-Channel Funnel (MCF) reports in August 2011. Lots of articles covered the release, but most didn’t venture beyond a description of the reports and associated metrics. The data has been available for six months now, yet only a handful of studies exist on the insights derived from these reports. We decided that it was time to do our own probe. We researched the conversion paths for select clients in the B2B-Technology space. We chose campaigns that had received more than 400 conversions, where at least 200 of these were from Paid Search in a month. This was to ensure that the percentages were not skewed by low volumes. B2B Campaign Insights At the research phase, customers use paid and organic search simultaneously. Of the conversions that involved a Paid …

Posted in Web Analytics

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