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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



SEO Guidelines for New Websites

There is more to launching a new website than meets the eye. It is important that your site is optimized even before it goes live. To maximize your site’s potential on Search Engines, the Position² SEO Team has put together some useful, often overlooked, pointers. Here’s what we recommend.

• Facebook Marketing: The Ultimate Facebook Marketing Cheat Sheet.
• Marketing Tools: ... Read more...

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Clients often come to us with SEO requirements for their websites with a domain age of more than two years. These websites, not having been optimized ever, rank low on factors like keyword ranking, Page Rank, Alexa Rank etc. Our Team has put together some useful, often overlooked, pointers to help launch your website successfully – for web users as well as search engines. Foresight for your Website

There is more to a new website than meets the eye. In order to maximize your site’s potential on Search Engines, it is important that your site is optimized even before it goes live, starting with the goals and purpose of your website and the domain name you choose; then to ... Read more...

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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



Evaluating B2B campaigns in a multi-channel environment

The excess of digital media channels today poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? Position²’s Analytics Team probed Google Analytics Multi-Channel Funnel Reports for insights. This is what we found.

• Social Media Analytics: How to Track Social Media Traffic With Google Analytics.
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The excess of digital media channels today (with new ones popping up daily) poses a fresh challenge to marketers. How do you evaluate a campaign performance in a multi-channel environment? To do that, it’s essential to understand how multiple channels work together to drive conversions. Google Analytics Multi-Channel Funnel Reports provide you with insights on the entire path to conversion instead of focusing on the last touch point. Google Analytics introduced Multi-Channel Funnel (MCF) reports in August 2011. Lots of articles covered the release, but most didn’t venture beyond a description of the reports and associated metrics. The data has been available for six months now, yet only a handful of studies exist on the insights derived from these reports. We decided that ... Read more...