A Guide to Make Your Website Mobile Friendly [Infographic]

May 29, 2015 | By

Is your site mobile-friendly yet? If not, there’s no time like the present! Our infographic shows you exactly how to optimize your site to make Google and searchers happy. With 80% of all Internet users now owning a smartphone, there’s really no excuse not to optimize for the mobile web.

Bing It On

May 29, 2015 | By

Have you seen the latest addition to Bing Ads, Bing Places for Business? It connects businesses with local customers. This new offering from the Bing stable has options for local businesses with a storefront, chain businesses with multiple locations and businesses offering services at customer locations. Marketers claim their listing on Bing and then add details. Add your business to Bing in 3 easy steps 1. Claim your listing Chances are Bing already has a listing for your business. Claim an existing listing or add a new one. If your business has multiple locations add them in one go using the bulk upload tool. Image Source 2. Complete your listing profile Adding complete information about your business helps you tell the best story. You can add photos as well as describe services, hours of operation and contact information. Image Source 3. Verify your listing Protect your listing from unauthorized changes by verifying it. You can verify your listings by receiving a PIN at your business address, phone or email. All businesses must provide a valid address, but some types of businesses can hide their address in search results. Image Source

Posted in 2015 | Bing

Google Rebrands Webmaster Tools as Google Search Console

May 27, 2015 | By

First things first. Remember Google Webmaster Tools? That’s now called Google Search Console. And Google has just announced two new features in Google Search Console for webmasters using App Indexing: Search Analytics and Fetch As Google for Apps.These new features provide data and reports that show how searchers find content housed within native Android apps by using Google search. To use these new features: Open Search Console and enter your app name: android-app://com.example In the console, the app must be associated to a website Submit the XML feed. Then you can extract value from the new features. Search Analytics For Apps The Search Analytics Report provides detailed information about top queries, top app pages, and traffic by country for the app. Marketers can filter by specific query type or region, or sort by clicks, impressions, CTR, and positions. Image Source Fetch As Google For Apps Image Source Google’s beta version of Fetch As Google for Apps gives App developers insights into how Google sees content within Android Apps. It shows Marketers how Google renders the App uniform resource identifier (URI). For more details on App Indexing, check out our blog here.

Best of the Week | Google Phantom 2 Algorithm Update, and much more…

May 22, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Phantom 2 Algorithm Update Google’s on a roll. From the “Mobilegeddon” update last month to its recent secretive “Phantom 2” algorithm update. Read this blog to understand what this update means to businesses and search marketers! 6 Tips for Marketers from Magic Johnson An Overlooked Method for Increasing Conversions How Your PPC Strategy Is Like Gardening The Web’s Most Effective Ads Why Mobile Programmatic Is the Next Frontier 3 Reasons to Love the Google Display Network Best of the Week Video Chris Sherman of SMX shares his thoughts on why SMX Advanced is such a popular event and the benefits of attending both the main show and the workshops this June. Meet Position2 at Booth #4! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? Various ways in which you can deploy SEO How to combine Social Media with SEO? SEO best practices and a road …

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