Conversion rate optimization, ROI in B2B and much more…| Best of the Week

August 22, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Tips for Conversion Rate Optimization Good SEO needs the support of good percentage of conversions. Along with ongoing SEO efforts, you also need to run conversion rate optimization campaigns. Read this blog to know more. What does real-time marketing mean for B2B? Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill Impacting Smaller B2B Firms How to Pitch the Power of Content Marketing to Your Boss Startup Marketing And How Emotion Drives Customer Action How to Combine Text and Visual Content for Better Social Engagement Best of the Week Video Watch this video to know how you can find the best time to send your target audience an email. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White Paper now …

Posted in Pay per click

Square 1 Bank Announces Credit Facility to Position2

August 21, 2014 | By

Menlo Park, CA, August 21, 2014 — Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a $1 million credit facility to new client Position2, a full-service, digital marketing firm that delivers continuous growth for its customers through high performance search, social media, and content marketing. Proceeds of the credit facility will provide working capital to support the company’s future growth. Position2’s single point-of-access service provides clients with a streamlined and integrated solution for all online marketing needs including creative, search, web development, marketing automation, media, and web analytics. Launched in 2005, Position2 has quickly established itself as a leader in the online marketing market. Backed by Accel Partners, the company has an impressive client base focused on Fortune 500 companies and VC-backed companies in B2B technology, financial services, consumer products, and Internet industries. “As a fast-growing digital marketing firm with over 60 global clients, Position² needed a financial partner that understood our unique needs,” said Rajiv Parikh, CEO of Position². “Square 1 offered a super flexible credit facility that enables us to profitably scale our marketing service and technology offerings and invest in our infrastructure. The bank’s network …

Posted in 2014 | News | Position2

Google Pigeon update, SMB B2B marketers and much more…| Best of the Week

August 15, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Pigeon – Local Search Algorithm update from Google Google’s Pigeon algorithm update will have considerable effect on local search results. Read this blog post to know more about the update and understand its effects. Position2 clients – check this out to know what we’re doing to ensure you’re covered for the Pigeon update. Content Meets Social – Aligning the Content Message to the Social Medium How big ticket B2B companies use search marketing SMB B2B Marketers – Improving Lead Turnover by Using Big Company Tactics Smart Dashboard Modules: Insightful Dimensions and Best Metrics How to Solicit Feedback from Prospects and Customers In the Content Marketing Kingdom, Third-Party Experts Rule Best of the Week Video Check out this Google AdWords video that educates you step-by-step in the process of setting up location targeting for your campaign. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and …

Posted in Pay per click

ROI of constant innovation, online B2B conversations and much more…| Best of the Week

August 8, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ROI of Constant Innovation Businesses need to be innovative to ensure their survival and growth in the current market. However, innovation requires investment of resources. What is the cost of innovation on a company? Read this blog to know what you should consider before innovating and more… How to Use LinkedIn as a B2B Link Prospect Development Tool B2B Marketing: Marketers Struggle without a Comprehensive Approach Taking Online B2B Conversations into Offline Conversions Seven Deadly Sins of Mobile Marketing [Infographic] 3 Ways to Improve Marketing ROI with Video Content How to Infuse Your Personality Into Your Social Media Marketing Position2 is a silver sponsor at ClickZ Live! Find us at booth #3 Best of the Week Video Watch Moz’s Rand Fishkin as he talks about the misconception in the amount of time content marketing takes to start giving returns. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it …

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