The Future of Native Ads

April 23, 2014

The Future of Native Ads

Image Source: oDesk

Native advertising has been called ‘ads dressed as content’. It is slowly changing the face of ads in the digital space. Native advertising has not only spawned a host of new ad types, it has also captured marketers’ fancy due to its ROI capabilities. In this blog post, we attempt to answer the following questions with respect to native advertising:
  • Why are publishers focusing on native advertising?
  • What is influencing the growth of native advertising today?
  • What is it being used for?
  • What does the future hold for native ads?

Native Advertising to the Rescue

The rise of native advertising will compensate media publishers who have been hit by dwindling print ad revenues. According to eMarketer, US print ad ... Read more...

Posted in Pay per click | No Comments »

Twitter Offers Mobile Ads Beyond its Site and LinkedIn Shuts Polling in Groups

April 21, 2014

Twitter’s Mobile App Install and Engagement Ads

Twitter’s Mobile App Install and Engagement Ads

Post its acquisition of MoPub in 2013, Twitter is expanding its reach by selling ads in mobile apps beyond Twitter. According to Twitter’s blog, “For marketers, this means a rich, native ad unit that combines the best of Twitter Cards and Promoted Tweets. Users can easily install and engage with apps, directly from the Twitter timeline.”

Through MoPub exchange, you can purchase ads that power mobile app installs and engagement. These apps appear on Twitter as well as thousands of apps on MoPub’s network. Currently in private beta, these ads will be available for purchase in Twitter’s ad auction. You can ... Read more...

Posted in Social Media Updates | No Comments »

Position2 @ SMX West, San Jose, March 2014

April 19, 2014

Position2 was at the SMX West event in San Jose last month represented by our Head of SEO, Rahul Banerjee. We think SMX West lived up to its expectations this year, especially from a SEO point of view. A look into the future of SEO was most intriguing. SMX shed light on a few key future trends to watch for: If you need additional information, feel free to reach out to us.
  • Conversational Search: Advancement is seen both in complexity and nature because of changing user behavior. Now, there is increased emphasis on conversational and voice search. An example of this is the Hummingbird update which emphasizes semantic search methodology (for example, Google Auto Complete option) and ... Read more...

Posted in digital marketing, Marketing, Pay per click, SEO | No Comments »

Getting more engagement on Twitter, LinkedIn for B2B Marketing and much more…| Best of the Week

April 18, 2014

Getting the Most Engagement for Your Tweets
This week’s hot news, events and videos from the online marketing and social media world.   From the Position² Blog This Week: ... Read more...

Posted in Pay per click | No Comments »

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