Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

July 29, 2014 | By

Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B.

SEO features for ecommerce sites, tracking intent data for B2B marketers and much more…| Best of the Week

July 25, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ‘must have’ SEO features for an ecommerce site SEO strategy for ecommerce sites is different. They need to draw from retail marketing while also conforming to search engine algorithm trends. Check out this article to know about the SEO features for ecommerce sites. When It Comes to Audience Engagement, Webinars Still Reign Supreme Tracking Intent Data Across Channels For B2B Marketers 5 Simple Tips for improving your LinkedIn B2B Marketing Protect Your Brand Today Through Comprehensive Risk Intelligence Stop Boring Your Customers by Sharing Too Much Data The Evolution of Audience Targeting: 3 Opportunities for Marketers Best of the Week Video Watch this video where Hugh talks about the different tactics used by B2B marketers and the effects they have on closure rates at every stage of the buyer’s journey. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator …

Considerations for responsive web design, Facebook for B2B marketing and much more…| Best of the Week

July 18, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Useful Considerations for Responsive Web Design In a market flooded with devices of varying screen sizes, it is tough for marketers to ensure that their website adapts to every screen resolution. Using responsive design helps solve this problem. Read on to know important aspects you need to consider when implementing responsive design. What Does Demand Generation Mean to You? [Report] 7 Reasons Why Facebook is More Effective Than LinkedIn for B2B Marketing Most B2B Marketers Struggle To Create Engaging Content How to Use Google Analytics Audience Data to Improve Your Marketing Content Marketing Optimization: Focus on ‘Critical Few’ Metrics How Valuable Are Your Customers? Best of the Week Video Watch this video where Luke Starbuck tells you how you should select a marketing automation solution, how you can sell the idea to your company, the aspects you need to be aware of and how to implement the solution. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and …

Posted in Pay per click

Schema mark-up for B2B, omnichannel principles for B2B companies and much more…| Best of the Week

July 11, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Schema Mark-up Recommendations for B2B Websites B2B companies also need to use schema mark-up on their websites in order to be indexed better by search engines. Read this blog post to know our recommendations on schema mark-up for B2B websites. 21 B2B Marketing Basics Facebook vs. LinkedIn : Which is better for B2B Marketing Do Omnichannel Principles Work for B2B Want to Grow Your Business? Treat Your Customers Well Four Signs That Long-Tail Content Is Experiencing a Rebirth When Mobile Becomes The New Face Of Social Best of the Week Video Check out this video where Sanjay Dholakia, CMO at Marketo talks about five rules that are integral for success in digital marketing today. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White …

Posted in Pay per click

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