Social Media for Enterprise [Infographic]

October 28, 2014 | By

Today if your brand is not present on social networking sites you are unwittingly losing out to your competition. Companies around the world are investing heavily in social media marketing in order to ensure favorable customer engagement. Here’s a quick primer of what the social media world looks like in terms of enterprise participation. This might just spur you to take the plunge and actively incorporate an integrated social media strategy backed by real-time analytics, to power your digital marketing campaigns.

Local SEO, Google Panda Update, and much more…| Best of the Week

October 24, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Improving Your Business Using Local SEO The unabated proliferation of smart phones and tablets has put local SEO at the centre of your digital marketing strategy. Read this riveting blog to know how exactly you can go about creating an effective Local SEO game plan to rake in profits. 5 LinkedIn Tips for B2B Brands The Purchasing Behavior of B2B Buyers B2B Marketing Must Focus On 1:1 5 Ways You’re Sabotaging Your Content Marketing How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy 5 Landing Page Mistakes that Are Drowning Your Conversions Best of the Week Video In this edition of Whiteboard Friday, Rand Fishkin talks about scaling your business using geo-targeted local landing pages with highly customized content. It makes for a compelling watch.. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using …

Posted in Pay per click

The Google Tag Manager gets an Update

October 17, 2014 | By

The Google Tag Manager is a very useful tool not only for the IT fraternity but also for the digital marketers. You can make the whole process of tag management more predictable and tailor-made for your specific needs. Some of the features associated with the just released Google Tag Manager update are as follows: Customizing the Tag Manager to your unique needs using new APIs A user friendly interface that can launch and edit your tags quicker and more efficiently. A host of other third party templates that makes tagging easier than before. A tag is an HTML code that executes on a web page or a mobile app. Without an integrated tag management solution you have to manually add the individual tags to the source code of your site. The Google Tag Manager Update (GTM for brevity) helps you manage how tags are deployed on your website or mobile app making the whole process hassle-free. You just have to specify the tags you want to use and the GTM will do all the hard work. You get a powerful set of tools to control how these tags are fired and how your tag data is handled using triggers, variables …

Posted in Google | Tag Manager

Content Marketing, ROI of PPC Advertising and much more…| Best of the Week

October 17, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Measuring Your Content Marketing Efforts Content Marketing is gaining unparalleled traction today. This has led Digital Marketers to accord special emphasis on the quality of content being created. An effective Content Marketing strategy will give you a definitive edge. Read this incisive blog to learn more now. Why Change Management Comes into Play in B2B Marketing 3 Major B2B Marketing Fears: What’s Holding You Back? When do B2B Tech Companies Need Content Marketing? 10 Ways to Improve Your Content Marketing The Real Cost of Sending Bad Email Why PPC Advertising Is the ROI Rock Star of Search Engine Marketing Best of the Week Video Watch this insightful video that helps you effectively manage ‘tag deployment’ on your websites or mobile apps. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective …

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