Best of the Week | Google Algorithm Update: Say Goodbye to Doorway Pages, and much more…

March 27, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Algorithm Update: Say Goodbye to Doorway Pages! Google abhors black hat SEO techniques is an understatement. The latest instance is the tweaking of Google doorway page penalty algorithm to make it more stringent. Go through this blog to ensure you are not caught on the wrong foot. Explosive Growth in Marketing Tech: 7 Categories to Implement Now 5 Engagement-Driven Elements You Should Add to Every Blog Post B2B Marketers Takeaways on Ad Viewability 5 PPC Testing Myths & Mistakes: How to Avoid Them Hacking the Google Display Network for Insanely Low CPC 9 Key Points for Cleaning Up Your Online Reputation Nightmare via SEO Best of the Week Video Watch this YouTube video that gives you useful tips to choose the right keywords for your Google AdWords success. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? Various ways in which you can deploy SEO How …

Google Algorithm Update: Say Goodbye to Doorway Pages!

March 25, 2015 | By

One of the most annoying search results will now be blocked by Google. We can all cheer a collective “hooray”! What are Doorway pages? In short, they are web spam. Designed to game the system, these pages rank high in search results, click baiting the searcher to an irrelevant page or site. Google described examples of doorway pages on their blog for clarity: Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page Pages generated to funnel visitors into the actual usable or relevant portion of your site(s) Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy Google has not officially announced a release date for the doorway page penalty algorithm update, but they did state they are “continually working on ways in which to minimize the impact of webspam on users”. SEO Managers and/or Webmasters are advised to review the Google questionnaire to make sure your website does not qualify as a doorway page. Check them out below: Is the purpose to optimize for search engines and funnel visitors into the actual usable or relevant portion of your site, or are they an integral part …

Pinterest Launches A Shiney New Algorithm Called Pinnability

March 24, 2015 | By

Pinterest is beginning to poise itself as a search engine, or what they call a “discovery engine”. Taking cues from Facebook, Pinterest is now serving up what they call a “home feed”. This feed is powered by Pinterest’s Smart Feed algorithm that was launched in 2014. So what is Pinnability? It’s a collection of machine learning models that allows Pinterest to serve a smart feed on a Pinterest user’s homepage.  Pins used to be in chronological order, but now it’s the job of Pinnability to order pins based on a relevance score, or more specifically, a personalized relevance score. Pinterest states that filtering by chronological order isn’t enough to help Pinterest users see pins they really want to see. Pinterest has a Pinnability diagram on their blog to show the logic of this machine learning model. Machine learning models have always played a significant role in the development of Pinterest. Pinnability is powered by smart feed, the technology that brings flexibility and control over the composition of the home feed. Pinnability and smart feed work together to estimate the probability of a Pinner interacting with a Pin, with pins receiving high relevance scores shown first. The personal relevance score includes …

Best of the Week | Position2 jQuery Plugin for Form Validation, and much more…

March 20, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Position² jQuery Plugin for Form Validation Lead generation is the process of eliciting consumer interest or inquiry into your products and services. It is a vital part of your digital marketing strategy. Learn how you can generate authentic leads using jQuery plugin for form validation that is a breeze to work with. What is Marketing Automation and Why Do I Need It Now? 5 Steps to Radically Improve Conversions on Your Content What is Thought Leadership? And When You Should Use It? 3 Keys to Understanding Your SEO Needs More Reasons Why Marketers Must Move To a Mobile-First Ad Strategy PPC Budget Strategy 101 Best of the Week Video Watch this Whiteboard Friday video hosted by Rand Fishkin where he elucidates ways to write killer headlines and title tags for SEO, and beyond. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise …

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