Best of the Week | Optimizing Knowledge Graph for B2B Brands, and much more…

July 3, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Optimizing Knowledge Graph for B2B Brands For users, Google’s Knowledge Graph showcases structured and detailed information about a topic based on their search. Read this blog to understand how to highlight relevant information about your brand in ways best understood by Google crawlers and algorithms. How to Ensure Your Content Meets the Standards of Google’s New “Phantom Update” 3 Content Strategy Practices That Will Make You a Better Content Marketer How to Use SEO to Attract and Retain Customers The Ultimate Guide to Bing Webmaster Tools Merging Data and Creative in Programmatic 5 PPC Tips from ClickZ Live Toronto Best of the Week Video Email performance across 3,000+ Marketo customers was tracked and the results are in! Tune in to see how you stack up against your peers. Watch this video for some best practices on how to improve your email performance! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why …

Twitter’s Audience Insights

July 3, 2015 | By View Linkedin Profile

  Audience Insights, a valuable and powerful tool from Twitter delivers a lot of useful information about your audience and how best to connect with them. How to Access Twitter’s Audience Insights To access Audience Insights, click on the profile picture displayed in the top right corner, which opens a drop-down menu. Click on “Analytics”. Once in the Analytics section, click on the “Followers” tab.. The Insights Twitter slices and dices your audience into different categories, showing what percentage of audience fits into which category. To do this, Twitter uses information it gleans from users’ onsite usage, as well as off-site information provided by Datalogix. The overview at the top of the page tells you the most common interest of a user category, what type of lifestyle they follow, what type of buying style is most common, and their most commonly used wireless carrier. Other statistics Twitter provides about your audience include: Interests Consumer buying styles Wireless carrier Education (highest level completed) Marital status Net worth Household income categories Gender In its blog Twitter provides an overview of the potential power of the Audience Insight tool. “With audience insights, you can easily discover valuable information about your followers and the …

Fool-proofing Fat Fingers

June 30, 2015 | By View Linkedin Profile

  Making accidental ad clicks on your mobile phone just got harder. Google has announced several new changes to reduce accidental clicks on mobile display ads, addressing fat finger ad clicks on mobile where a swipe for scrolling gets treated like a ‘tap’ to open the advertisement. Having identified the border area (see above, left) as particularly prone to accidental clicks during scrolling, Google now makes certain that taps close to the edge of an image ad won’t register as clicks. For in-app install ads and interstitial ads (see above, right) users won’t be able to click on the app icon because the close button is overlaid on that image. Users will need to click the call-to-action button. Finally, ads will only become clickable when they’ve been onscreen for “a short period of time”. This gives users time to scan through the display ad. If you are running Google display ads, you might want to note the timing of these changes when reporting clicks and click-through rates. On the Facebook Front Facebook announced this week that it’s testing a lead ad unit to make filling out forms on mobile devices easier for individuals,  and easier for businesses to gather that data. …

Best of the Week | Crafting An Effective Call To Action, and much more…

June 26, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Crafting An Effective Call To Action Highly successful websites, landing pages, email campaigns and PPC ads all have an effective call to action in common. That’s a fact. Read this blog for a few best practices to help you improve on your CTA efforts. How to Develop Content for Foolproof Content Marketing 5 Mobile Marketing Trends to Watch in 2015 The Changing Landscape of B-to-B Engagement 5 Reasons Why Display Advertising Will Never Die Supercharge Your Keyword Research with 5 Bing Ads Intelligence Hacks Why Local SEO Is About to Become Even More Important Best of the Week Video One of the highlights of SMX Advanced was the AMA session with Webmaster Trends Analyst, Gary Illyes. Watch on as Danny Sullivan of Search Engine Land asks the hard hitting questions about Google’s latest developments! Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and …

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