Twitter’s new Feature Offers Personalized Ad Targeting

November 28, 2014 | By

The micro blogging giant, Twitter on Wednesday announced that it will be collecting the list of applications installed on iOS and Android devices. Twitter clarified that it will not access any data within those applications on all its users’ mobile devices. This feature is designed to deliver tailored content that users might be interested in based on their application library. For those of us skeptical about this feature, Twitter is offering an opt-out option. Additionally, users who have opted out of internet-based ads on their devices will not be subjected to this feature. The App Graph, as it is called, collects “who to follow” suggestions for accounts that share similar interests, add interesting Tweets, accounts, or other content to the timeline and more importantly, displaying more relevant promotional content. To help users notify about this feature, a message will be displayed on your mobile device- “to help tailor your experience, Twitter uses the apps on your device”. To turn off this feature and remove your data, follow these simple instructions below based on your mobile device OS: Using Twitter for Android: Tap the overflow icon Tap Settings. Tap the account you’d like to adjust. Under other, you can adjust the …

Posted in Advertising | Twitter

Black Friday [Infographic]

November 27, 2014 | By

The Thanksgiving feast is over and the turkey, sweet potato and cranberry sauce is long gone. After the feast and celebrations comes America’s busiest shopping day – Black Friday. Sales just under $27 billion in 2005 have skyrocketed to $61.4 billion in 2013. Tectonic shifts are happening all around us in the way people are shopping. People’s penchant to shop online via their tablets and smartphones will be fully manifested this holiday shopping season. The biggest shopping extravaganza of the year is underway and the online world is abuzz with staggering deals. Go through this discerning infographic to learn more on how trends have shifted to online shopping via smart phones and tablets.

Black Friday Holiday Shopping Season

November 26, 2014 | By

It’s that time of the year when shoppers are thronging retail outlets in the hope of getting a steal of a deal. But as you might have already realized e-commerce today has caught the fancy of shoppers in a big way. If you are a digital marketer, then you must have an ace up your sleeve to leverage this positive customer sentiment. You need to be sure that your message reaches the customers, breaking free from the clutter that is around this time of the year. Today, customers are savvy and you need to take cognizance of that while devising your marketing campaign. So what makes you stand out from the crowd, capture mind-share and eventually pull in the customers? Now the million dollar question that you need to address as a digital marketer is “HOW DO I GAIN A HIGHER MIND-SHARE & WALLET-SHARE OF MY CUSTOMERS”? The deals that e-commerce players offer is much more profitable for shoppers as compared to the deals offered by offline retailers. During the shopping season around this time of the year, people are naturally hunting for the best deals online. Hence, as a digital marketer, you need to have a well-planned approach to …

Apple iAd Expands into Programmatic Buying

November 24, 2014 | By

The programmatic buying bug has bitten brand Apple too. The iAd mobile advertising platform developed by Apple has finally gone the programmatic way. This platform is one of the biggest mobile ad platforms with tens of thousands of advertisers bidding on the available mobile inventory to promote their brands and businesses alike. So it was only natural that Apple resorted to programmatic buying in order to improve the speed and efficiency of the ad bidding process. iAd will now make more than 250,000 apps across its platform in over 100 countries accessible to the DSPs (Demand-side Platforms) and ad tech firms like MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll. These are just a few of the launch partner names. The network is going to expand rapidly in the days to come. Programmatic is the way to go when it comes to ad bidding since it reduces redundancy and improves overall efficacy of the process. Mobile is the dominant platform for advertisers to reach out to the young and aspiring demographics in any country. Apps have a preponderance over other forms of content consumption on the mobile platform. Apple brings with it phenomenal scale, …

Posted in Apple | apps | Programmatic

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