This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:



What To Expect From The Social Consumer In 2012



Part One: The Power of User Generated

Content and Social Mobile Usage. Part Two: Social E-Commerce Influencers, Daily Deals and Special Offers.

• Facebook 101: Is Your Brand Worth a Like?
• Infographic: Pinterest's Role As A Referrer For Retailers Grows.
• Twitter CEO: Google Has All The Data They Need.
• Read more...

If you are reading this you are probably a digital marketer, and that too one in the Search space. Have you made any resolutions for your PPC campaigns yet? Have you committed to doing something different from what you did last year?

At Position² we have compiled a list of 7 PPC resolutions to abide by this year. We strongly believe that you will benefit from this information, a compilation of our focus areas, driven by our experiences, learning, strategies and best practices.

Wishing you the best for a fantastic and a profitable 2012! Let's get started with the PPC's 7 key Areas of Focus in 2012.

Get Critiqued:

Kick start 2012 with a audit of your PPC campaigns. Identify ... Read more...

A Brief Recap: Previously in part one, we discussed two important consumer trends that marketers should focus on in 2012, i.e. the growing use of mobile devices and smartphones by the social consumer and the importance of user-generated content. Our research shows that there are two more key consumer trends that brands need to keep in mind while designing their social media marketing strategies for 2012; the social consumer's quest for discounts and bargains and one demographic that is expected to drive the most e-commerce spending, women.

Women to Drive More E-Commerce Spending

While brands have always understood the importance of the female demographic (Read our previous blog on 'The Importance of Marketing to Women Online' ... Read more...

2012: The Year of the Social Consumer

From Papa Johns tweeting a formal apology to an annoyed customer, to Nike's impressive user-generated campaign, 'The Chosen', 2011 was a year when the social consumer made her presence felt. Rather than being mere recipients of marketing messages, today's consumers are engaged with brands, contribute to campaigns and exchange product information; an indication that people's buying behavior has evolved over the years. While the likes of Nike, Dell and Coca-Cola have worked towards strengthening the brand-customer relationship, there are a few others who are yet to understand who their customers are, what their needs are and how ... Read more...