GIFs For Pages On Facebook

August 25, 2015 | By View Linkedin Profile

  You have been seeing animated GIFs in Facebook personal profiles since spring, but not in Facebook Pages. Until now. Sticking its toe in the water, the Social Media Giant announced today that it has relaxed its NO-GIF policy. The experiment begins with a few selected brand pages to evaluate the use of GIFs and the users’ experience. Wendy’s and Coca-Cola’s Brazilian brand Kuat posted GIFs today. The Original Post And The GIF   You’ll see these new GIFs in “Boosted” Page posts — which make up most of the ads you see in your feed — not in those tiny sidebar ads. Facebook is phasing those puppies out. “GIFs can be a fun and compelling way to communicate,” a company spokesperson wrote in an email. “We’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages… and will evaluate whether it drives a great experience for people before rolling it out to more Pages.” Based on the performance of the advertisements, GIFs will be rolled out to all brand pages. But Facebook is cautious. The water temperature needs to be just right. It does not want to disrupt its users’ experience with annoying …

Posted in Facebook | GIF

Live Streaming: Next Big Thing In Social Media?

August 22, 2015 | By View Linkedin Profile

  Still posting quirky photos on Facebook? Tweeting yet more wordplay? Wake me when it’s over because right now it’s all about Live Streaming. You hear that buzz? That’s thanks to apps like Periscope and Meerkat. Four months after its launch Periscope can already boast 10 million customers. The user engagement and adoption for this form of Social Networking is totally for real, with Meerkat kick starting the concept and Periscope (which has clearly taken over) jumping on in. Read full report here The big question, of course: How important is all this to Marketers? Well, let’s look at the numbers. According to OOYALA’s Global Video Index, time spent watching video on mobile devices increased 160% year-over-year in Q4 2013. By 2019 more video viewers will watch an average of 21 hours per month on their devices, up from 12.7 hours in 2013. Instagram and Vine let people record short videos and post them for later viewing. Periscope lets you look at the world through others’ eyes, right now. It’s like a news feed of real time videos where you can see what your friends – or strangers — are experiencing at that very moment anywhere in the world. Twitter …

Best of the Week | How Marketing Automation Can Transform Your Business, and much more…

August 21, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: How Marketing Automation Can Transform Your Business 91% of users believe that marketing automation is “very important” to the success of their marketing. The question for marketers isn’t so much ‘will marketing automation technology have an impact on your business’ as ‘it is which trend is the best fit’? Read this blog for the latest and greatest marketing automation trends. Scaling Content Marketing: How CSC Put the Content Hub to Work 3 Steps to Waltz Your Way to Lead Generation Success American Driveline Systems CIO tunes up IT for digital transformation 9 Facts to Improve Your Mobile Search Performance 5 Ways to Instantly Improve Landing Page Conversions Tips for Addressing the Rising Cost of Branded CPCs Best of the Week Video Empowered buyers demand a new level of customer obsession in this age of the customer. Check out this on-demand session featuring Laura Ramos, VP Forrester Research and Sanjay Dholakia, CMO, Marketo. You’ll discover how to deliver optimal customer experiences and drive revenue in the process! White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is …

Creative Guidelines For Marketing

August 20, 2015 | By View Linkedin Profile

  You know your target audience. You know the response you want to stimulate. And you know the kinds of metrics you hope to see as a result. These best practices will help you get there: Copy Keep the message simple and strong. Use an active voice. Keep your target market in mind while writing the copy Use short and punchy headlines Don’t overuse exclamation marks, uppercase, bold letters and emoticons. Have a specific reason for using them Make your message scanable. Don’t overwhelm readers with long paragraphs and lots of copy Body font should be 12 point or higher (and if you’re using a Sans Serif font, increase leading) Use a punchy call to action Graphics Images and visuals are a critical part of marketing your product or service. Always use shots of people using the product/service instead of product shots alone. It makes an emotional connection with the target audience The larger the illustration, the better. They get more “sight time” Warm colors (yellow, red, orange, pink) pull more views than cool colors (green, blue, gray, beige) Use colors with care. Subtlety is your friend Layout Layout is critical. It can make or break direct marketing content. For …

Posted in Creative | Marketing

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