Best of the Week | Web Design Trends for 2015, and much more…

February 27, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Web Design Trends for 2015 Web design trends is seeing a lot of importance thanks to web users demanding a richer and immersive experience. We have compiled a list of trends that we think will make it big in 2015. Go through this blog and find out more. 7 Ways to Use Emotion to Drive Conversions Demystify & DefineYour Marketing Strategy 5 Things B2B Buyers Want Your Content to Do 15 SEO Best Practices for Structuring URLs 4 Google Analytics Hacks to Improve Your ROI How Brands and Publishers Define Success in Native Best of the Week Video How to effectively increase Facebook traffic to your website? Watch this Whiteboard Friday video hosted by Rand Fishkin to find out. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. …

An App to Manage Your Facebook Ads

February 27, 2015 | By

Facebook has come a long way. What started as a university dorm room project has become the go-to social networking platform for one sixth of humanity. Today Facebook boasts an ad community two million strong, and counting. To address the needs of this advertising community, Facebook has rolled out an app which is sure to make life more flexible. This mobile app, currently available only on the iOS platform for the US market, helps advertisers create new ads or monitor current ads, and makes managing Facebook ads much easier than ever before. It’s called Ads Manager App.   Tasks that you can perform with the Ads Manager App while on the go include: Monitor your ad performance Tweak your live ads Increase or decrease budgets Change ad schedules on the fly Receive push notifications Start a new ad campaigns Two Million Strong Indeed! Facebook recognized all the small- and medium-size business enterprises that have ad campaigns on their platform, and paid homage to them with a thoughtful and inspiring ad that ends with two big words from Mark Zuckerberg: “Thank You”. Facebook illustrated an international mix of entrepreneurs who actively contribute to the global economy in their own ways while …

IoT: What You Need to Know as a Digital Marketer [Infographic]

February 27, 2015 | By

The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected world. But do we have the right infrastructure to let IoT reach its full potential? And are we fully disposed to explore its immense benefits to digital marketing? Go through this incisive infographic to learn more about it.

LinkedIn Targets Users Off-platform

February 23, 2015 | By

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started with the Bizo acquisition. Bizo offers multichannel nurturing and is a leader in business audience marketing. It offers targeting and analytics for display and direct response ads. With the launch of Network Display global ad network, marketers can sift large amounts of LinkedIn user profiles and target only those users that make sense to them. It could be as granular as targeting HR professionals in Lower Manhattan with a delightful, modern payroll solution! LinkedIn has made significant advancement towards a strategic roadmap for its marketing solutions business with this new launch. It provides a full-funnel, end-to-end product suite offering for marketers to reach, nurture and acquire …

Posted in 2015 | Advertising | B2B | LinkedIn

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