New Patent Enables Marketers to Tie Sales to Specific TV Ads

July 21, 2014 | By

AOL’s Adap.tv’s new patent allows it to tie consumer sales to specific television advertisements. This helps marketers to connect conversions with television advertising better. The new patent involves a system which can recognize conversions stemming from television and based on the study of those patterns, can predict the possibility of future conversions. For companies, activating this online conversion attribution capability is as simple as adding conversion tracking script on their websites. Sales will be measured against audiences who have been exposed to your ads and those who haven’t been. This system measures the total change among those groups and provides capabilities for real-time analytics. Being able to access real-time analytics is a huge plus compared to the earlier scenario where this data was available once in a quarter or a year. Using this technology, marketers can understand the capability of their TV or digital advertising in driving sales. It also helps marketers to have a more complete view of the performance of their marketing campaigns across channels. Marketers can track conversions to a specific ad and also to a particular airing time. This will be a lot of help for marketers during budget allocation for television and optimizing effective ads. …

Considerations for responsive web design, Facebook for B2B marketing and much more…| Best of the Week

July 18, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Useful Considerations for Responsive Web Design In a market flooded with devices of varying screen sizes, it is tough for marketers to ensure that their website adapts to every screen resolution. Using responsive design helps solve this problem. Read on to know important aspects you need to consider when implementing responsive design. What Does Demand Generation Mean to You? [Report] 7 Reasons Why Facebook is More Effective Than LinkedIn for B2B Marketing Most B2B Marketers Struggle To Create Engaging Content How to Use Google Analytics Audience Data to Improve Your Marketing Content Marketing Optimization: Focus on ‘Critical Few’ Metrics How Valuable Are Your Customers? Best of the Week Video Watch this video where Luke Starbuck tells you how you should select a marketing automation solution, how you can sell the idea to your company, the aspects you need to be aware of and how to implement the solution. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and …

Posted in Pay per click

Facebook is Testing ‘Buy’ Button and Twitter Acquires Payments Startup CardSpring

July 18, 2014 | By

Facebook The social behemoth is testing a new ‘Buy’ button that will let users purchase products without leaving the site. If launched, brands can use this feature to drive sales from News Feed and their Pages. Users can now click the ‘Buy’ CTA on ads and Page posts and purchase directly from a brand.  Facebook assures users of privacy when using this feature. It says that it will not share with advertisers any of the credit and debit card information users share with Facebook. Users can also select whether they would like to save payment information or not. This test is being run with a few small and medium-sized businesses in the US. Facebook says that it will share more information after receiving feedback. This feature will allow for more Facebook-driven sales since users don’t have to leave the social network to make purchases. Often, the need to leave the site deters users from purchasing from social networks. If implemented, the ‘Buy’ button can increase sales for brands thereby driving better Facebook ad ROI while making it easier for users to shop on the site. Twitter The social network is in the news again, this time for the acquisition of …

Posted in Facebook | Twitter

Useful Considerations for Responsive Web Design

July 16, 2014 | By

Mobile internet penetration is growing at an exponential rate. According to a recent eMarketer study, four out of five global Internet users in 2014 are mobile web users. So, what does this growth rate mean to the online world? Mobile will become an essential platform for marketing in the digital world Website rendering across different mobile devices will assume significance Mobile friendly designs will be key to enhance user experience Optimizing for mobile will be an added advantage Let us now look into two important actualities: having a mobile friendly site and optimizing the same. As we talk of mobile friendly websites, a key aspect on the priority list is responsiveness. So, what is Responsive Web Design (RWD)? A responsive site is one which adapts to its surrounding environment and caters to users browsing with different device resolutions. As Jeffrey Veen of Adobe says, “Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come”. Talking about responsive, one of the top sites we found during the recent football craze was the ‘Sequence World Cup’ campaign created by Sequence Agency, UK. Having understood the importance of RWD, you need to look at three key …

Posted in Responsive | RWD | Web Design

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