Personalization Strategy, B2B Sales Strategies and much more…| Best of the Week

August 29, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Important ‘Must Haves’ for a Successful Personalization Strategy Gone are the days of ‘one size fits all’. Today, your customers need personalized attention, which makes a personalized strategy imperative. Read this blog to learn about 6 important pointers necessary for a successful personalization strategy. From The C-Suite: B2B Sales Strategies That Work…Really Well B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges 5 reasons why email is still a great B2B marketing tool 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content 7 Strategies That’ll Actually Drive You More Social Media Traffic 10 Things Every Marketer Should Know About A/B Testing Best of the Week Video John Rampton of Search Engine Journal talks to John Gagnon from Bing Ads about Advanced Metrics and how you can use them to improve performance. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing …

Understanding Predictive Analytics- [Infographic]

August 25, 2014 | By

Predictive analytics has been gaining momentum as a tool that supports business objectives with respect to sales, marketing, customer support and finance. Check out this infographic to know more about the field of predictive analytics and its role in businesses.

Conversion rate optimization, ROI in B2B and much more…| Best of the Week

August 22, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 6 Tips for Conversion Rate Optimization Good SEO needs the support of good percentage of conversions. Along with ongoing SEO efforts, you also need to run conversion rate optimization campaigns. Read this blog to know more. What does real-time marketing mean for B2B? Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill Impacting Smaller B2B Firms How to Pitch the Power of Content Marketing to Your Boss Startup Marketing And How Emotion Drives Customer Action How to Combine Text and Visual Content for Better Social Engagement Best of the Week Video Watch this video to know how you can find the best time to send your target audience an email. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White Paper now …

Posted in Pay per click

Square 1 Bank Announces Credit Facility to Position2

August 21, 2014 | By

Menlo Park, CA, August 21, 2014 — Square 1 Bank, the premier banking partner to entrepreneurs and the venture capital community, today announced that it has provided a $1 million credit facility to new client Position2, a full-service, digital marketing firm that delivers continuous growth for its customers through high performance search, social media, and content marketing. Proceeds of the credit facility will provide working capital to support the company’s future growth. Position2’s single point-of-access service provides clients with a streamlined and integrated solution for all online marketing needs including creative, search, web development, marketing automation, media, and web analytics. Launched in 2005, Position2 has quickly established itself as a leader in the online marketing market. Backed by Accel Partners, the company has an impressive client base focused on Fortune 500 companies and VC-backed companies in B2B technology, financial services, consumer products, and Internet industries. “As a fast-growing digital marketing firm with over 60 global clients, Position² needed a financial partner that understood our unique needs,” said Rajiv Parikh, CEO of Position². “Square 1 offered a super flexible credit facility that enables us to profitably scale our marketing service and technology offerings and invest in our infrastructure. The bank’s network …

Posted in 2014 | News | Position2

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