Bing Ads Offers Better Targeting Options

September 19, 2014 | By

The search engine network Bing from Microsoft is bringing in a host of updates in order to help digital marketers to better target their customers with location based targeting. It is also giving you more options in terms of ad scheduling. All this will help marketers to customize their ad campaigns based on their exacting business needs. You can advertise to your prospective customers based on their specific geographical location. This kind of hyper-local targeting is most common on mobile devices. Today more and more people are surfing the Internet via mobile devices and this helps to make geo-targeting that much more efficient because of GPS enabling. But there is more to geo-targeting from Bing than meets the eye. Bing allows you to serve a user depending on the location intent of the user as well. If you are selling realty in Los Angeles and a person from New York City is interested in your LA properties then that person will also see your ads even though he is physically in NYC. You can even exclude users in a certain geographical area depending on your needs. If you are running a retail chain and you don’t have a store in …

Posted in Bing | campaign | marketers

Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

September 19, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger With Social Media Microcontent Strengthen Your Content Exposure With These Video SEO Tips Email Marketing: Managing the ‘Emotionally Unsubscribed’ 10 Internet Trends Impacting Marketers Best of the Week Video Watch this Webinar moderated by Rick Siegfried that gives you tips on how to optimize your ad campaigns and landing pages using personalized targeting & analytics. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) …

eBay Set to Offer New In-app Mobile Advertising

September 15, 2014 | By

The online marketplace company eBay is all set to launch an in-app advertising network giving digital marketers a new avenue to target customers on the Internet. The amount of time users spend on eBay is much higher than that spent on its competitor sites. This gives digital marketers a very compelling reason to connect with the app’s 4.6 million and burgeoning daily visitors. The eBay app is a hot favorite among online shoppers who are either looking for a great bargain or just doing regular shopping. Now a new feature like this from the online marketplace giant is only going to make things more exciting in the ecommerce arena. The digital marketers can at once lay their hands on information regarding the entire shopping journey of eBay users and glean useful data from it. eBay will allow placement of advertisements across multiple mobile devices like smartphones and tablets. The kind of customer data that is at eBay’s disposal is really humungous. Since the company’s app requires a customary log-in, all the information about the customer shopping habits are automatically saved and can later be utilized for targeted advertising. Hence, eBay need not rely on cookies but can directly track customers …

Posted in Advertising | eBay | Mobile

Google Offers Adwords Callout Extensions

September 12, 2014 | By

Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates. Fig. shows a typical callout extension example Google can show a maximum of four callout extensions each not exceeding 25 characters including space. But your callout extensions’ eligibility to be shown with your ads is based on many parameters. It depends on how high you are ranked on Google Adwords and on which device your ad is being currently served. Depending on all these factors and looking at your callout extensions content, Google will decide what is the best way to serve it to your viewers. You can set parameters yourself about the ways and geographies where your callout needs to be shown. You can even customize it for mobile devices. Your callout extensions will show if your campaign is opted into “Search Network Only” …

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