Best of the Week | Enterprise SEO Platforms in 2015, and much more…

April 17, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Enterprise SEO Platforms in 2015 Your enterprise website needs SEO on a whole new level as compared to a regular website. That is where Enterprise SEO saves the day for search marketers and agencies with SEO paraphernalia, full-service platforms & sundry other techniques. Learn more now. Steps toward Developing A Content Strategy Six Drivers of ROI in Event Marketing Target New Audiences through Paid Search 5 SEO Tactics You Can Stop Using 5 Steps to Plan Your PPC Account Restructure Programmatic Beyond RTB: A Primer Best of the Week Video Be ahead in a personalized digital world. Watch this Whiteboard Friday video hosted by Rand Fishkin for answers! White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is & why it should concern you? Various ways in which you can deploy SEO How to combine Social Media with SEO? SEO best practices and a road map to getting there Download the complimentary SEO White …

Posted in 2015 | B2B | Best of the Week | SEO

Foursquare Debuts Location-based Ad Targeting

April 17, 2015 | By

Location check-in app Foursquare just introduced Pinpoint. It’s an ad platform that targets consumers based on where they actually go and builds user profiles with the data it gathers. Foursquare co-founder and CEO Dennis Crowley said, “We want to help solve the problem of how to connect users from the digital to the physical store.” The Pinpoint website describes the newly launched platform as a “full-service advertising solution powered by the world’s most accurate location intelligence available.” Pinpoint utilizes Foursquare’s first-party location intelligence as well as third-party GPS information from other apps and publishers. By slicing and dicing raw data Pinpoint identifies consumer behaviors. This adds context and clarity to the mass of data. No holds barred digital advertising, anyone? “Foursquare helps you find places you’ll love, anywhere in the world,” as the tagline goes. Forty-five million registered users seem to agree and swear by this check-in app. Foursquare also helps digital advertisers zero in on (or, pinpoint) location, the Holy Grail of mobile advertising. Using the Pinpoint platform advertisers target Foursquare and non-Foursquare users based on where they have been. The service is not limited to Foursquare apps alone, an important point. Foursquare should soon be able to sell …

Slow Mobile Network – Google Lite is Here!

April 14, 2015 | By

Here at Position2 we have said it before and we’ll say it again: mobile is the preferred form factor for browsing the Internet. If you expect to engage with your target customers on their terms – when they want, where they want, on the device they use — mobile responsive sites are an absolute must-have, and ‘mobile first’ should be a core strategy. We recently wrote about Google’s labeling mobile-friendly sites in the mobile search, a very handy feature. Now, working behind the scenes, the Mountain View search giant has taken it a step farther to give users a seamless mobile experience. US smartphone penetration today is just shy of 77%. Over three quarters of the total US mobile subscribers now access the Internet while on the go. And that makes these users vulnerable to slow network areas and frustrating service. This has not been overlooked by Google engineers. Their solution, just introduced, is both simple and elegant. Google’s ‘Streamlined Lite Version‘ of its search has been specially tailored for mobile phones caught in a slower data lane. It will automatically detect the slower network and display a no-frills version of search results for a keyword, i.e. stripped of all …

Best of the Week | Google Rolls out Mobile Friendly Usability and App Indexing Factors, and much more…

April 10, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Rolls Out Mobile Friendly Usability and App Indexing Factors To acknowledge the rise of mobile devices Google has come up with some updates to its search algorithm. Mobile responsive sites shall be rightly labeled in mobile search. The ubiquitous apps will get indexed and ranked just like websites. Read more. 3 Days to Become a Masterful Marketer: Your Marketing Nation Summit Checklist 3 Ways To Decrease CPA without Tanking Volume How to Measure the Real Business Impact of Content Marketing Link Risk Management: Are You Using This Critical SEO Tactic? Ad Blocking is Every Publisher’s Problem Now 5 Simple Steps for Creating Mobile Optimized Emails Best of the Week Video Are your digital ad spends targeted at the right audience? Watch this YouTube webinar where Mike Telem and David Myers of Marketo share their insights. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing …

Get in Touch.
We’d love to hear from you.

 

Subscribe to our monthly and
weekly email newsletters

 

Toll-free (US):

800-725-5507