1. The SEO value of directories Directories have always been a tested method to acquire inbound links to websites. Google’s index now filters inbound links that ignore links from directories. Though, this is limited to the listing of the inbound link in search results, it has not undermined the SEO value of directories. Search engines consider [...]

1. The SEO value of directories Directories have always been a tested method to acquire inbound links to websites. Google’s index now filters inbound links that ignore links from directories. Though, this is limited to the listing of the inbound link in search results, it has not undermined the SEO value of directories. Search engines consider every inbound link as a vote cast in favour of the website. The number of inbound links is how the popularity of a website is measured. Of even greater importance is the quality and relevance of the inbound link. If an inbound link is from a website that has a high Google Page Rank, its value will be much greater than a link from a website ... Read more...

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways [...]

Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business. Get started 1. Create a Twitter account 2. Make sure, that you have selected a unique vanity URL for your Twitter account 3.  Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html 4. Include a link to your corporate website 5. Promote your Twitter presence on your ... Read more...

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a [...]

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a website alone is no longer enough; it needs monitoring and nurturing. It is also important to sustain growth through continuous search engine optimization and result tracking. One of the things that play a role in a site’s performance is its domain name. The domain name is an important part of the website. It plays a vital role in the discovery and recall of a website. Using the ... Read more...

A significant portion of the process of managing PPC campaigns is keyword bid management. The sheer volumes of keywords, its interaction with each other and the highly competitive search engine bid environment makes it a challenge worth automating! The Position2 AutoBid Engine can predict keyword positions for each bid and provide recommendations to maximize the [...]

A significant portion of the process of managing PPC campaigns is keyword bid management. The sheer volumes of keywords, its interaction with each other and the highly competitive search engine bid environment makes it a challenge worth automating! The Position2 AutoBid Engine can predict keyword positions for each bid and provide recommendations to maximize the revenue. This short article covers the overall framework of our engine. Most companies start off its bid management with a heuristic rule based bidding model. The next level is adding statistical and probabilistic analysis to the historical  information. The biggest challenges in this are:

Identifying variables to model and how each of these variable have a effect on other models? This include - Conversion rates, click through rates ... Read more...