We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Weekly Activity Email and Enhanced Downloadable Reports

In addition to your daily email alerts, you can opt-in for "Weekly Summary" email alerts. The email alert gives you an overview about your brand activity for the last 7 days. It includes:

• Weekly Buzz.
• No. of New Posts.
• Brand Sentiment.
• Traffic Breakup.
• Top 5 Tweets, Blogs posts, News stories and Forum Posts.

Enhanced Downloadable Reports

We have included few more graphs to the downloadable excel report:

• Top Country Breakup
• Gender Distribution Breakup
• Age Group Breakup

... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

• Brand Monitor™ now has a new "Deep Dive" section under "Reports" which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our "Deep Dive" release, we will add advanced filtering functionality here.
• Daily email alerts will contain data with a "high relevance score", which means more focused and useful data into your inbox.
• You can now set a default relevance score for each search topic.
• Brand Monitor now has a new Tag Cloud for ... Read more...

YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right mix with its varied topics. YouTube has a reputation of being the place to look for funny videos. It is the second place to go after probably ‘Googling’ it. Most videos generate a one-time audience response, as very few people look for the same video again. Since YouTube plays such an important in search results and ranking, it cannot be overlooked. To reach out to your audience ... Read more...

The reason why Google Analytics (GA) is sought after is that you can track website traffic for a complete process defined in an online business model. One can set the ultimate target as the goal for GA tracking and GA will track every step of the process until the defined goal. However, the problem is that GA does not reprocess historical data.  GA will only start to track goal conversion data from the day you set the goal in GA. Nevertheless, here is a simple way to track goal conversions without setting goals in GA for historical data as well. To do this, here are some conditions: 1) You should tag your entire website by the proper Google Analytics Tracking Code (GATC). ... Read more...