Position² is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations.

Speaking about this package, Divya Krishnan, Manager Analytics Group at Position² said, "The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. ... Read more...

Here is something really cool that we came across late last week. Google Analytics has introduced a new feature called "In-Page Analytics" under "Content" report though it is still in the BETA.

It provides insight on how visitors navigate on a given website page by visually displaying clicks on every link inside a bubble. In the earlier navigation report it was not possible for us to visualize visitors’ behavior and it was a cumbersome manual process that we used. In addition one can apply Advanced Segments and keyword filters to this report for effective comparative study of various traffic types. e.g.: Total traffic vs. Direct Traffic and traffic by ... Read more...

A large number of websites have a chat feature to interact with their visitors. This allows them to

   - Offer real time assistance and advice

   - Promote a service/product to the visitor

Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here.

We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found.

Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign ... Read more...

By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...