Checklist to Develop User Personas for Your Website

March 26, 2014


Images Source: Alex Morley

Everyone knows that it’s important to have a website that is appealing, informative and technically updated. But, an informative and friendly website is not all that it takes to connect with visitors these days.

Your website needs to be able to talk individually to every visitor and cater to their needs. This requires knowing:
  • Why do users come to your website?
  • What are their needs?
  • Do they have a particular problem that has to be addressed?
  • What approach do they usually take to tackle their business problems online?
These are just some of the questions that you need to be thinking about while developing your website content. It’s easier to talk to visitors when you know ... Read more...

Posted in digital marketing, Web Analytics, Web Design | 1 Comment »

Google Analytics Launches Content Grouping and Facebook Tests Video Ads

December 20, 2013

Google Analytics Content Grouping

Google Analytics (GA)

GA’s newly launched feature, Content Grouping, lets you view your website’s content in logical groups.

This is a departure from the procedure where the ‘Advanced Systems’ feature was used. The launch of Content Grouping makes it easier and more useful.

Websites can group their pages through Content Grouping using the tracking code, a UI-based rules editor and/or UI-based extraction rules. Post implementation, Content Groupings become a part of the content reports and allows users to view group-based data along with other primary dimensions. You can use a single method for Content Grouping or a combination of all three methods.

Content Grouping lets you group content in a logical structure that is a ... Read more...

Posted in SMM, Web Analytics | 1 Comment »

Introducing Google Tag Manager – Digital Marketing Made (much) Easier

October 8, 2012

Google’s latest addition to its product armory is – the Google Tag Manager. Tag addition was a cumbersome, time consuming process with the marketing managers depending on the IT team almost always. With the latest Google entrant, this process is set to become easy for marketers with them calling the shots more than before. And what’s more, Google Tag Manager is a free tool! How great is that?!

Google Tag Manager’s main aim is to help websites load faster without any sluggishness and also be more effective along the way. The more codes that are on a website because of all the services used, the slower the site becomes. Moreover, it takes weeks to incorporate the codes of ... Read more...

Posted in Web Analytics | No Comments »

Analytics: The Indispensable aspect of Today’s Marketing

August 17, 2012

Web Analytics data for Driving Decision Making
If you are one of those marketers who would like to stay away from numbers, you would be wondering after seeing the title: is analytics really indispensable in marketing today? To answer your question, Yes. Analytics is truly an addition to your marketing efforts you cannot do well without. Analytics helps you trace the performance of your campaigns. It could also propel your overall marketing strategies. Despite analytics being so useful, not many marketers gather and use analytical data. In a recent study by Econsultancy and Lynchpin, less than half of the marketers studied found the web analytics data collected to be useful for decision making. One reason for this low percentage is lack of integration of analytics with companies’ ... Read more...

Posted in Web Analytics | 2 Comments »

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