Facebook: ‘The Online Shopping Mall’

September 26, 2015 | By View Linkedin Profile

  In the words of Facebook COO Sheryl Sandburg, Facebook is making it easier for the 45 million businesses that currently leverage Facebook pages “to connect with their customers.” Two new segments now rolling out, Shopping and Services, allow businesses to feature their products and services directly from their Facebook pages. Facebook first started testing Shopping in July. It permits retailers to showcase and sell their products from their page. Services is aimed at companies that provide professional services, like plumbers or salons, and helps them highlight what they do. These new areas are still being tested with a group of businesses, but Facebook says it will open up the features to a broader business population in the coming weeks. There’s more happening on the “customer” side as well. Facebook is making it easier for people to interact with businesses with three new “call to action” buttons: “Call Now”, “Send Message” and “Contact Us.” These buttons, which will join the “Donate” button for nonprofits, are being redesigned to appear prominently at the top of pages. Facebook says it will continue to add more sections for pages and call-to-action options as it ramps up its features for businesses. Facebook says the …

Posted in 2015 | Advertising | Facebook

Best of the Week | Your B2B Content Audit: 7 Steps to Success, and much more…

September 26, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Your B2B Content Audit: 7 Steps to Success Which content should be retired, archived, or remain unpublished? To hit the sweet spot of demand creation, marketers need to find the right answers to this question. Read this blog to build or fine-tune your content marketing strategy. Seven Golden Rules For Content Marketing 3 Ways Custom Labels Improve Product Ads ROI The Latest Insight on Marketing Automation Platforms 8 Actionable Takeaways From The 2015 SEO Ranking Factors Why It’s Time to Rethink Your PPC Ad Extensions 4 Things You Need to Stop If You Want To Be Productive on Social Media Best of the Week Video Microsoft CEO Satya Nadella Keynote guest at Dreamforce 2015, a Salesforce.com event. He talks about the soul of Microsoft and its vision to empower every person and organization on the planet to achieve more. Check out the highlights from Microsoft CEO Satya Nadella’s keynote. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper …

Instagram Grows Stronger With 400 Million Users

September 24, 2015 | By View Linkedin Profile

  Instagram announced Tuesday that it now has 400 million active monthly users. That’s 100 million more users than December last year. The company has doubled its user base in the span of a mere 18 months (it reached the 200 million mark in March of 2014) and there are no visible signs that this pace is slackening. Instagram attributes most of its recent growth to international users, with more than 75% of the app’s users living outside of the U.S. Compare that to Twitter, which continues to struggle with user growth. Twitter finally passed the 300 million user mark in April, up from 255 million monthly active users the previous year. This didn’t keep Twitter co-founder Evan Williams, in a Fortune interview, from feigning disinterest with Instagram’s user growth. “I frankly don’t give a shit if Instagram has more people looking at pretty pictures,“ Williams said.  Actually, that’s a lot of pretty pictures. Instagram users post more than 80 million photos a day. They capture incredible photos and videos from all corners of the earth, even the solar system. We’ve seen inspiring sights like the first surface image of Pluto and Champions League celebrations, the white pools of Turkey …

Your B2B Content Audit: 7 Steps to Success

September 23, 2015 | By View Linkedin Profile

More Content Than Ever 2015 is the year marketers have finally come to realize the value of content marketing and the role it plays in an overall marketing strategy. The content of content marketing comes in many shapes and sizes:  Social media content  Whitepapers  Print Magazines  eNewsletters  Online Presentations  Books  Articles on your website  Infographics  Mobile Apps  Blogs  Webinars/Webcasts  Digital Magazines  In person events  Research Reports  Virtual Conferences  Case studies  Microsites  Podcasts  Videos  Branded content tools  Print Newsletters  Illustrations/Photos  eBooks  Games/Gamification   Which content should be retired, archived, or remain unpublished? To hit the sweet spot of demand creation, marketers need to find the right answers to these questions: Which content should be reused, and in which formats? What new content is needed, in which format, and for which channels? Why Is A Content Audit Necessary? To find content gaps that lead to new content ideation To understand which content and channels give results To update relevant content assets To retire irrelevant content To upgrade SEO in the face of Google Panda To better calibrate keyword and ranking strategies Step #1: Objectives For The Content Audit Set clear, well defined objectives for your content audit before beginning. A content audit can …

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