Best of the Week | Position2 jQuery Plugin for Form Validation, and much more…

March 20, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Position² jQuery Plugin for Form Validation Lead generation is the process of eliciting consumer interest or inquiry into your products and services. It is a vital part of your digital marketing strategy. Learn how you can generate authentic leads using jQuery plugin for form validation that is a breeze to work with. What is Marketing Automation and Why Do I Need It Now? 5 Steps to Radically Improve Conversions on Your Content What is Thought Leadership? And When You Should Use It? 3 Keys to Understanding Your SEO Needs More Reasons Why Marketers Must Move To a Mobile-First Ad Strategy PPC Budget Strategy 101 Best of the Week Video Watch this Whiteboard Friday video hosted by Rand Fishkin where he elucidates ways to write killer headlines and title tags for SEO, and beyond. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise …

Vinod Nambiar, Co-founder of Position2 wins Confederation of Indian Industry (Southern Region) – Emerging Entrepreneur Award – 2014

March 20, 2015 | By

The Confederation of Indian Industry (CII) has conferred its prestigious Emerging Entrepreneur Award on Vinod Nambiar, Co-founder & MD Global Delivery of Position². Six emerging industrialists from across the southern states of India were awarded in recognition of their overall achievements. The award was instituted by CII five years ago with the objective of encouraging entrepreneurs and entrepreneurship. Over 270 companies were part of the screening process and the criteria included parameters like number of years in business, revenue, growth and also looked at softer factors like uniqueness of the business model and social initiatives. Reacting to the award, Vinod said, “It’s a proud moment for me and the entire Position2 team. Such recognition always encourages companies like us who are part of the growing digital economy. I would like to thank CII, my family, friends, all my Position2 team members – past and present – clients and partners. We function in an ecosystem where we all help each other!” About Position2 Position2 is a demand generation firm, which provides solutions in the area of content marketing, lead acquisition and marketing operations. The company’s single-point-of-access service provides clients with streamlined and integrated solutions for all online marketing needs including creative, pay-per-click campaigns, search, …

Position2 jQuery Plugin for Form Validation

March 19, 2015 | By

Without form submissions, a primary tool for extracting useful data that you use to generate leads and expand your business offerings, your website visitors would simply come and go. But building effective form submissions with flawless form validation processes can be a real struggle for webmasters and even web designers. To build a validation form from scratch that can pass all the checks and be market ready you simply need to have extensive Java Scripting knowledge and experience. A JavaScript developer with three to four years’ experience needs one to two hours to program a complete jQuery code for a customized form validation. That’s why Position2 has designed a simple plugin to help you achieve the same task in less than ten minutes. All that you need to know is simple HTML programming and you are good to go. You can customize the form to your specific requirements: form field validations custom error messages and error handling custom data entry patterns You can download the plugin here. It’s free. The documentation is available here. We hope you save time and enjoy working with the jQuery plugin for form validations. Contact us if you have any doubts/feedback regarding our plugin.

Mobile World Congress 2015 – Mobile Advertising

March 17, 2015 | By

For the first time the Mobile World Congress (MWC), which just wound up in Barcelona in early March, anointed mobile marketing and advertising as a standalone entity. Talks were given that highlighted the finest work in mobile advertising. And a lot of new trends and technologies that will have a major impact on the mobile landscape took center stage. Mobile Marketer’s Takeaway Some of the important points for the mobile marketer to consider: The rise of social media The inevitable fragmentation of social attention How cross-channel attribution demands more attention The emphasis on data-driven creativity 1. The Rise of Social Media In a world where more people own cell phones than toothbrushes, most major social platforms have transitioned to the mobile platform. Mobile ads now account for 69% of advertising revenue for Facebook. Tools like Facebook Atlas emerge. It targets people across multiple devices to support people-based marketing campaigns. It’s a customer tracking tool that does not rely on cookies and finds a lot of use in mobile advertising. This is a radical shift that paves the way for a holistic mobile marketing experience. 2. The inevitable fragmentation of social attention The breakneck speed at which the social landscape expands and …

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