Does your database empower your marketing decision-making, or hold you back? You may be lost in the wastelands of “data excess”. By using analysis tools you can narrow your view to what you need for the immediate campaign, and then expand later as needed.
Position2’s best of the week is a round up of the best and hottest news in the digital and B2B industry.
Read here how digital marketers can find success by defining their customers, then meeting them on common ground with targeted solutions.
Content Personalization improves the customer experience which helps in maximizing sales. While content optimization and curation are still among the priorities, personalization is the next key thing to look for in 2016. Here are some quick tips on creating personalized content.