Useful Considerations for Responsive Web Design

July 16, 2014 | By

Mobile internet penetration is growing at an exponential rate. According to a recent eMarketer study, four out of five global Internet users in 2014 are mobile web users. So, what does this growth rate mean to the online world? Mobile will become an essential platform for marketing in the digital world Website rendering across different mobile devices will assume significance Mobile friendly designs will be key to enhance user experience Optimizing for mobile will be an added advantage Let us now look into two important actualities: having a mobile friendly site and optimizing the same. As we talk of mobile friendly websites, a key aspect on the priority list is responsiveness. So, what is Responsive Web Design (RWD)? A responsive site is one which adapts to its surrounding environment and caters to users browsing with different device resolutions. As Jeffrey Veen of Adobe says, “Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come”. Talking about responsive, one of the top sites we found during the recent football craze was the ‘Sequence World Cup’ campaign created by Sequence Agency, UK. Having understood the importance of RWD, you need to look at three key …

Posted in Responsive | RWD | Web Design

Twitter Launches New Analytics Tools

July 14, 2014 | By

The micro blogging site is sprucing up its analytics dashboard with the launch of new tools that enable marketers to measure all tweets’ performance in depth, including non-sponsored ones (read organic tweets). Marketers can now see the number of tweet impressions, clicks, expands, re-tweets and profile clicks generated. You can also know the number of new followers you have gained through each tweet. The tweet activity dashboard has been launched around the world and is available to all advertisers, Twitter card publishers and verified users. Check out the following screenshot that displays the new tools’ capabilities: recent tweets along with impression counts, number of engagements and engagement rate. Image courtesy: Ad Age If you want to view engagement by category, you can click on the numbers, which brings up these details: Image courtesy: Ad Age Effect on marketers The launch of these tools helps marketers better understand organic content performance on Twitter. What’s more, if a tweet has gone viral and has been re-tweeted a lot, you will be able to view the performance of that particular tweet with a breakdown of how influential each category has been. Viral tweets contribute to an increase in engagement and consistent viral tweeting …

Schema mark-up for B2B, omnichannel principles for B2B companies and much more…| Best of the Week

July 11, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Schema Mark-up Recommendations for B2B Websites B2B companies also need to use schema mark-up on their websites in order to be indexed better by search engines. Read this blog post to know our recommendations on schema mark-up for B2B websites. 21 B2B Marketing Basics Facebook vs. LinkedIn : Which is better for B2B Marketing Do Omnichannel Principles Work for B2B Want to Grow Your Business? Treat Your Customers Well Four Signs That Long-Tail Content Is Experiencing a Rebirth When Mobile Becomes The New Face Of Social Best of the Week Video Check out this video where Sanjay Dholakia, CMO at Marketo talks about five rules that are integral for success in digital marketing today. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using multi-channel tracking tools for effective monitoring How EVA benefits businesses. Download the complimentary EVA White …

Posted in Pay per click

Schema Mark-up Recommendations for B2B Websites

July 10, 2014 | By

What is schema.org? Schema.org markup assists search engines like Google, Yahoo!, Bing and Yandex to take in the information present on the web pages and provide richer results, which makes it easier for users to find the right web pages. Here are some benefits of schema markup: Higher click-through rates Lower bounce rate Increase in long tail conversions Recommendations for B2B websites B2B marketers can leverage schema.org markup for corporations, products, ratings, reviews, authors, events, locations, videos, etc. Sites that implement structured markup can see an increase in click-through rates. The following list shows some of the recommended schema.org elements with examples: 1. Product Schema.org markup helps search engines like Google, Yahoo! and Bing gather information about products that companies offer. With the product schema employed, the following rich snippet shows what would appear in search results: Search query: IBM The rich snippet will provide all the basic information for the product (description, reviews, offers and price), which will help customers determine whether the page is worth visiting. For more information, click here. 2. Video An increasing number of companies are featuring videos on their websites as part of their marketing strategy. Video and the surrounding content can be marked …

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