Twitter Launches Objective-based Ads and Pinterest Starts a Messaging Service

August 11, 2014 | By

Twitter’s Objective-based Ads Twitter has launched objective-based ad campaigns, reporting and pricing in beta. This is aimed at helping marketers run and optimize marketing campaigns while paying only for actions that are related to their marketing objectives. Objective-based ad campaigns are now available in beta for SMBs and Twitter’s API partners globally. This feature will be rolled out to managed clients on an invitation basis over the next few months. Twitter will be providing a customized workflow that is aligned to your campaign’s goals. You can select from a selection of objectives such as, driving Tweet engagement, website clicks or conversions, increase app installs or engagement, adding more followers or gaining more leads. The campaign set up workflow will also recommend the best ad format you can use for your campaign. The best part of this feature is that you need to pay only when a user takes an action that is aligned with your campaign’s goals. For example, if your campaign objective is to increase followers on Twitter, you will pay only when users click the ‘Follow’ button and start following your brand on Twitter. Campaign measurement is also more relevant and easy since reports will show only those …

ROI of constant innovation, online B2B conversations and much more…| Best of the Week

August 8, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: The ROI of Constant Innovation Businesses need to be innovative to ensure their survival and growth in the current market. However, innovation requires investment of resources. What is the cost of innovation on a company? Read this blog to know what you should consider before innovating and more… How to Use LinkedIn as a B2B Link Prospect Development Tool B2B Marketing: Marketers Struggle without a Comprehensive Approach Taking Online B2B Conversations into Offline Conversions Seven Deadly Sins of Mobile Marketing [Infographic] 3 Ways to Improve Marketing ROI with Video Content How to Infuse Your Personality Into Your Social Media Marketing Position2 is a silver sponsor at ClickZ Live! Find us at booth #3 Best of the Week Video Watch Moz’s Rand Fishkin as he talks about the misconception in the amount of time content marketing takes to start giving returns. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it …

Google Tests Capability to Trace Consumers from Mobile Browsers to Apps

August 8, 2014 | By

Google is looking to close the gap between mobile browser and app users in ad targeting. Till now, advertisers were treating the same consumers as two separate individuals depending on whether they were using mobile browsers or apps owing to disconnect between the two tracking technologies. Google is going to start testing a means of targeting tablet and smart phone users by connecting the separate tracking mechanisms for mobile browsers and apps. Google is using the cookie in a mobile browser and connecting it to a mobile app’s equivalent of a cookie. Once this connection is established, Google can show the same ads to consumers irrespective of whether they are using mobile browsers or apps. Google can also track consumers who saw an ad in a mobile browser and show a follow-up ad on a mobile app. This test will help advertisers to run consistent ad campaigns across mobile browsers and apps by using current anonymous identifiers while users can still keep a finger on their privacy controls on Android and iOS. With this capability, advertisers can treat their target audiences as unified groups instead of treating them as separate entities and setting up unconnected ad campaigns. An added advantage …

Posted in apps | browser | Google | Mobile

The ROI of Constant Innovation

August 6, 2014 | By

Think of the world of business as a treadmill that’s operating at high speed. If you stand still, you will be flung off! Innovation is how you stay on the treadmill. It’s the way to keep moving to survive and thrive in today’s competitive environment. Turbulent business times require companies to innovate constantly to maintain their edge in the market. The direction of many business organizations’ thinking is leaning towards the concept of transient competitive advantage. This concept says that a business needs to continuously innovate to stay afloat in the market. However, there is a catch here… Innovation always entails certain risks. Well, that’s to be expected, isn’t it? After all, innovation involves betting on something that’s hitherto untried and untested… But, what do you need to consider before plunging into innovation? Can you afford to invest in innovation? Where will the money come from? What can constant innovation cost your company? Who will manage it? Often, investment in innovation comes out of funds that would otherwise go into the company reserves strengthening the organization or be distributed as profits/dividends thereby making investors happy. Investing in innovation has an opportunity cost that needs to be quantified to see what …

Posted in innovation | innovative | ROI

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