Slideshare Throws Open the Analytics Tool

December 15, 2014 | By

It’s the age of integrated marketing wherein you will see a host of features being added to online resources that will aid you in 360 digital marketing. In a bid to help publishers get a feedback on their presentations, the eponymous slide sharing website ‘Slideshare’ has sprung on a pleasant pre-Christmas surprise! You get a free analytics tool to assess your content’s performance so you can better tweak it to your user requirements. If you are a webmaster or a web content publisher then this tool helps you get information on your- top slides, recent sources of traffic, recent visitors, traffic originating geographies, engagement statistics and such other useful nuggets of information. You can also get a detailed feedback on how people are engaging with your presentation and the channels that they are using to get to you. If you closely look at the social media platforms lately, it is not hard to deduce a pattern here. Every site worth its salt wants to get on the free analytics tool offerings bandwagon in order to give of all people, the digital marketers, a better way to curate their online campaigns.  Henceforth you will be able to precisely monitor what people …

Add E-commerce Analytics for Better Business and much more…| Best of the Week

December 12, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Add E-commerce Analytics for Better Business It’s great to have an ecommerce portal. But are you tracking how your online business is faring? Well, it’s a vital part of the business process. Learn how to track your ecommerce venture now for a better return on investment. The Un-Checkbox Approach to Content Marketing Why B2B Companies Shouldn’t Fear Going Mobile “The Customer Journey to Online Purchase” – New Insights into Marketing Channels The Top 7 SEO Trends That Will Dominate 2015 Google AdWords Killed “Exact Match” – But Does it Matter? 5 Things We Learned About Programmatic in 2014 Best of the Week Video Watch this video on Whiteboard Friday anchored by Josh Bachynski who talks about Google Panda 4.1 – do’s and don’ts. It makes for a compelling watch. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using …

Google Introduces New Sitelinks Search Box

December 12, 2014 | By

Google introduced a new Sitelink search box feature that gives webmasters the ability to control searching within their site. Websites seen in the SERP (Search Engine Results Page) now display a site search box above the Sitelinks. The new search box has been designed to simplify a user’s query for specific content on your website, working directly through your own website search pages. The Sitelinks Search Box is displayed in a prominent position and the new functionality eliminates a step in a user’s content search process. The auto-complete feature is also used to great advantage when a user types search terms into the search box. The new search box is available for both desktop and mobile searches. Desktop version:   Mobile version: The new Sitelink Search Box sends the user directly to your website’s search pages. You need to markup your pages correctly to enable this feature. Websites must have a working search engine function to implement this feature, and webmasters should use Schema.org markup on the home page. Best practices for schema markup (from the Sitelink Search Box implementation guidelines) include: Put the markup on the homepage of your site. (It is not necessary for the markup to be repeated …

Facebook Incorporates C.T.A Buttons for Business Pages

December 12, 2014 | By

What do you do – When you have a user base of 1.35 billion and counting? When your market capitalization is north of $200 billion and climbing? Well, you find newer ways to make money out of your business! That’s exactly what’s driving the world’s largest social media giant. Facebook will soon be launching a Call-To-Action button for its business users who were complaining since a very long time for the lack of incentives for having a Facebook Page! This feature that is to be launched shortly will first be available across the United States and then the rest of the world. Facebook will initially provide CTAs like – Contact Us, Shop Now, Sign Up, Book Now, Watch Video, Use App and Play Game. These links could take you to any destination on or off Facebook depending on the needs of the business entity that is using them. Businesses are glad that going forward they can have a strong CTA on their Facebook Page so that they can get more leads or conversions as the case may be. CTAs for Businesses Contact Us – A general CTA to know more about a business Shop Now – Ecommerce portals Sign Up …

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