IoT: What You Need to Know as a Digital Marketer [Infographic]

February 27, 2015 | By

The Internet of things (IoT) will play a major role in the way we conduct business and assimilate information in a more interconnected world. But do we have the right infrastructure to let IoT reach its full potential? And are we fully disposed to explore its immense benefits to digital marketing? Go through this incisive infographic to learn more about it.

Web Design Trends for 2015

February 25, 2015 | By

With a quick look back at Web Design 2014 you’ll see mobile, HTML 5, scrolling, micro UX, flat UI and the  king of design principles, minimalism, were all the rage. For what’s headed your way in Web Design 2015, read on… Top 10 design trends in 2015 One Page Layout Embrace the mobile and choose one page layout to deliver a web project on iPhone, tablet or any other mobile device in the most optimal way. With one page layout you view the entire site without clicking on links to visit additional pages. You scroll instead, because everything is on a single page. This is the navigation technique requiring less page loading, less flowing data, less dynamic interaction with the end result, a smoother user experience. Responsive Design Responsive design has become the new standard for web design over the past few years. 2015 is no exception. Responsive web design and mobile friendly websites were made for each other. Focus on Typography iA’s Oliver Reichenstein rightly said “Web design is 95% typography”. Web typography isn’t limited to the use of fonts on your website. Rather, it’s the art of creating and manipulating the typefaces and white spaces to enhance communication …

LinkedIn Targets Users Off-platform

February 23, 2015 | By

LinkedIn is all set to monetize its users’ data outside its own platform. The business-oriented social networking site has come to realize that it is sitting on a mother lode of user data on the Internet. It has a precise database of corporate world professionals that is much sought-after by B2B advertisers worldwide. With LinkedIn, the user identity is authenticated which is critical for business transactions. It is also a budding platform for reputation and authority ranking. Targeting B2B professional services could be a real opportunity on this platform. For LinkedIn it all started with the Bizo acquisition. Bizo offers multichannel nurturing and is a leader in business audience marketing. It offers targeting and analytics for display and direct response ads. With the launch of Network Display global ad network, marketers can sift large amounts of LinkedIn user profiles and target only those users that make sense to them. It could be as granular as targeting HR professionals in Lower Manhattan with a delightful, modern payroll solution! LinkedIn has made significant advancement towards a strategic roadmap for its marketing solutions business with this new launch. It provides a full-funnel, end-to-end product suite offering for marketers to reach, nurture and acquire …

Posted in 2015 | Advertising | B2B | LinkedIn

Facebook Introduces Product Ads

February 20, 2015 | By

The numero uno social networking site is giving the numero uno search engine a run for its money. Case in point is the latest launch of Facebook “Product Ads” which will compete directly with Google “Product Listing Ads”. The Facebook Product Ads was created specifically to help businesses sell their products on the platform. With this new feature from Facebook, advertisers can now target people who visited their website or app courtesy of Custom Audiences. They can also target people based on their interests or location. Businesses can promote single product or their entire line of products catalogue across the desktop and mobile platform as single or multi-product ad units. There are various ways in which advertisers can deploy ads like manually uploading their product catalogs or create campaigns that target a specific audience with certain products. Alternately, they may use the Facebook Custom Audience so as to automatically deliver the most relevant products to the target group. Brands that have already used the new ad feature from Facebook are quite excited about the benefits that it offers. Retail giant Target has recorded 20 percent rise in conversions with Product Ads over other Facebook ads. With this new feature Facebook …

Posted in Advertising | Facebook

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