Best of the Week | Google Rolls out Mobile Friendly Usability and App Indexing Factors, and much more…

April 10, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Google Rolls Out Mobile Friendly Usability and App Indexing Factors To acknowledge the rise of mobile devices Google has come up with some updates to its search algorithm. Mobile responsive sites shall be rightly labeled in mobile search. The ubiquitous apps will get indexed and ranked just like websites. Read more. 3 Days to Become a Masterful Marketer: Your Marketing Nation Summit Checklist 3 Ways To Decrease CPA without Tanking Volume How to Measure the Real Business Impact of Content Marketing Link Risk Management: Are You Using This Critical SEO Tactic? Ad Blocking is Every Publisher’s Problem Now 5 Simple Steps for Creating Mobile Optimized Emails Best of the Week Video Are your digital ad spends targeted at the right audience? Watch this YouTube webinar where Mike Telem and David Myers of Marketo share their insights. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing …

Now Watch YouTube Videos Ad-free

April 10, 2015 | By

YouTube account holders and creators recently received an email that suggests we shall all soon be able to watch YouTube videos ad-free, for a price.  It’s a subscription concept. For an estimated $10 per month you can shut the ads out and store and view your favorite YouTube videos offline. The changes are slated to come into effect beginning June 15, 2015. YouTube star: Felix’s (top right) channel has received seven billion hits since he launched it four years ago –    and youTube says people like him could make more money using the new subscription service This is a big step for YouTube. The strategy reflects what users have long demanded of the service. A YouTube spokeswoman was not very forthcoming on this yet-to-be named subscription package, but did say, “while we can’t comment on ongoing discussions, giving fans more choice to enjoy the content they love and creators more opportunity to earn revenue are always amongst our top priorities.” Creators can also put their videos behind a paywall making them available only to paid subscribers. While this subscription service may help big channels reap rich dividends, YouTube will still corner 45% of the accrued subscription fees. The offering …

Google Rolls Out Mobile Friendly Usability and App Indexing Factors

April 8, 2015 | By

In case you still wonder about the relevancy of a mobile strategy, the search giant Google just announced two major changes to its search algorithm for ranking mobile sites. These factors will be rolled into mobile search results starting April 21, 2015. Here’s what’s coming: 1. Mobile friendly sites to rank better on mobile search results In a major algorithmic change impacting mobile search results across all languages, Google will now label mobile friendly sites and determine if websites should rank on top of search. The intent is to provide users with the best possible and most relevant search results. Google advises businesses to make their sites mobile-friendly. Image Source Check out Google’s guidelines for mobile sites. 2. Google indexed mobile apps get prominence on mobile search App indexing enables apps to rank on Google web search results just like websites. This will apply to Android apps and will work for signed-in users using the app. Content from indexed apps and deep links will begin surfacing on search results. Image Source The major implications of this update for businesses are, 1. have mobile-friendly sites in the first place, and 2. develop user-friendly apps – all of which helps businesses better …

Spike in Global Mobile Ad Spending

April 7, 2015 | By

If you and your target customer aren’t occupying the same space when spend decisions are being made, how can you expect to do successful business? Global data suggests that  shared space, more than ever before, can be found in the palm of your customer’s hand. We mentioned in a previous blog that today there are more mobile phones than toothbrushes. Click here and find out how digital advertisers have begun overhauling their core strategies to meet the challenge. Worldwide mobile ad spending will cross the $100 billion line in 2016, and for the first time it will account for more than 50% of total digital ad spending. We see this eruption of mobile advertising happening in the two largest digital advertising categories – Search and Display. Knowing how, when and why a target audience accesses the Internet is key to success. The strategy to solve that puzzle must be both holistic and device-agnostic. You can expect to see global mobile ad spending reach a quarter of all media ad spending by 2019, four years hence. Here is a breakdown of total worldwide media ad spending. It demonstrates the speed with which mobile ad spending is catching up. Ad spending in …

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