Digital Marketing & Behavioral Targeting

January 28, 2015 | By

You can’t be limiting your marketing strategies to one or two channels today, not with digital media on board. If the difficulty of marketing to potential customers on this labyrinthine playing field tweaks your pain threshold, then you need to focus on behavioral targeting. It is nothing new. Marketers have used behavioral targeting since analog times to get better ROI. But not necessarily in the digital age. Only 24% of digital marketers actively utilize behavioral targeting techniques, no matter how straight forward those techniques might be. So let’s look at some ways to implement behavioral targeting in the digital world. In its simplest form, behavioral targeting means gathering information from a user’s browsing history then using it to tailor a marketing strategy. Consumers leave behind a digital footprint when they visit a website. Customer profiles can be created from page visits, time spent, links visited, search history, etc., and can then be used to deploy behavioral targeting, like pushing highly relevant (“targeted”) advertising. Statistics demonstrate that the chances are high that a targeted advertisement will convert a user into a customer. When Amazon seems to follow you to any website you visit and then throws up highly relevant ads, that’s …

Responsive Web Design (RWD) – What you should know and much more…| Best of the Week

January 23, 2015 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Responsive Web Design (RWD) – What you should know? Mobile web users are a new class of consumers, albeit a lucrative one. Digital marketers can ill afford to give them a pass. This makes responsive web design highly desirable. Read this blog to find out more. Content Marketing: What to Consider Before You Outsource Seven Conversion Rate Tactics That Increased Sales by $21 Million How to Define, Track, and Optimize PPC AdWords ROI Are Keywords Relevant to SEO in 2015? Be Smarter About Your Display Network Placements The Secret to AdWords Success, Told By a Former Googler Best of the Week Video Watch this video where Mike Berger, Director of Marketing at Marketo assists you in choosing the right marketing tools to make the greatest impact. Persona-based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details Develop a consistent methodology to proffer quality leads to sales Employ data integrity and tracking Deploy marketing automation to improve efficiency and cut costs Download the complimentary Lead Scoring White Paper …

Yahoo Market Share Rises after Mozilla Deal!

January 23, 2015 | By

Yahoo had got into an exclusive agreement with Mozilla in November 2014. As per this deal, Yahoo became the default search engine for Mozilla PC and mobile browsers. This was a “strategic five-year partnership” and as part of the deal, Yahoo started offering enhanced search experiences. Yahoo featured a clear, modern and immersive design with inputs from the Mozilla team. Source This deal seems to have paid Yahoo rich dividends. This is clearly evident in the latest comScore released for US desktop search engine rankings. As per this data, Yahoo has seen an increase of 1.6% in US desktop search market for the month of December. This is the first month since the five year partnership with Mozilla came into effect. Unsurprisingly this comes at the cost of Google which saw a decline of 1.6% of its market share. Any rise of more than 1% is significant for Yahoo, considering the vice-like grip that the numero uno search engine Google has on the US online search market. This is Yahoo’s highest market share since 2009 for the United States. How do you view Yahoo’s ascent in the online search market share! Contact us for enhanced search engine optimization of your …

WhatsApp Gets a Desktop Avatar

January 22, 2015 | By

It is the sign of the changing times. Convergence is the way to go in the digital world. Less than a year ago, the social media giant Facebook had bought the mobile messaging service WhatsApp for around $19 billion! Now Facebook is going for a major makeover for the app. Going forward you can access WhatsApp on your desktop or laptop PCs. This would basically be a mirror of the app on your phone and you would still need an Internet-connected phone. All your message though will reside on your phone and the desktop would just be an interface for you to send and receive messages. This is presently available for the Google Chrome browser and there are plans to include the Apple iOS platform too. To get your WhatsApp messages on your desktop all you need to do is Open the website https://web.whatsapp.com in your chrome browser You will see a QR code which you need to scan inside of WhatsApp WhatsApp web client will now be paired with WhatsApp on your phone Your phone always needs to be connected to the Internet for the web client to work. Make sure you have the latest version of WhatsApp installed …

Posted in apps | WhatsApp

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