Creative Guidelines For Marketing

August 20, 2015 | By View Linkedin Profile

  You know your target audience. You know the response you want to stimulate. And you know the kinds of metrics you hope to see as a result. These best practices will help you get there: Copy Keep the message simple and strong. Use an active voice. Keep your target market in mind while writing the copy Use short and punchy headlines Don’t overuse exclamation marks, uppercase, bold letters and emoticons. Have a specific reason for using them Make your message scanable. Don’t overwhelm readers with long paragraphs and lots of copy Body font should be 12 point or higher (and if you’re using a Sans Serif font, increase leading) Use a punchy call to action Graphics Images and visuals are a critical part of marketing your product or service. Always use shots of people using the product/service instead of product shots alone. It makes an emotional connection with the target audience The larger the illustration, the better. They get more “sight time” Warm colors (yellow, red, orange, pink) pull more views than cool colors (green, blue, gray, beige) Use colors with care. Subtlety is your friend Layout Layout is critical. It can make or break direct marketing content. For …

Posted in Creative | Marketing

How Marketing Automation Can Transform Your Business

August 18, 2015 | By View Linkedin Profile

  If you haven’t looked at marketing automation technology recently, you may not recognize the place. There are now over 215 marketing automation solutions on the market and the rate of marketing automation solution and innovation adoption shows no sign of slackening. The question for marketers isn’t so much will marketing automation technology have an impact on your business as it is which trend is the best fit? Consider these statistics: 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels. Marketo   41% of marketers say that marketing automation is “Very effective/effective” at creating a cohesive customer journey. Salesforce 85% of B2B marketers felt they were not using their marketing automation software to their full potential last year. SiriusDecisions Nurtured leads make 47% larger purchases than those who were not nurtured. HubSpot Companies using marketing automation generate twice as many leads as those using just email software. AutoPilot Not all solutions are the same. Learn the basics of marketing automation, then choose your route. Predictive Analytics In “The Hype Cycle for Business Intelligence and Analytics, 2013” Gartner reported that predictive analytics was poised to reach mainstream adoption in 0-2 years, …

Best of the Week | Strategies For Optimizing Your Website, and much more…

August 14, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Strategies For Optimizing Your Website A website can be the ideal platform for businesses to make their services and products available online at their customer’s and potential customer’s convenience. Is your website optimized for the future? If not, read this blog for website optimization best practices. What Digital Capabilities Does Your Organization Really Need 20 Smart Ways to Generate More Leads for Your Business How to Make Content Marketing Work with an Agile Team 3 Ways to Use Mobile Marketing to Keep Customers Coming Back 11 Awesome Video Marketing Tools 6 Local SEO Stats Every Online Marketer Needs To Know Best of the Week Video Digital transformation is the use of technology to radically improve customer engagement and performance. In this interactive Harvard Business Review webinar, Westerman describes these nine key elements of digital transformation and shares case studies of companies that are transforming. White Paper: The Rapidly Changing World of SEO Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know: How important SEO is …

6 Website Design Pitfalls To Avoid

August 14, 2015 | By View Linkedin Profile

“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” Paul Rand Last year’s ‘hip and cool’ website features look dowdy today. You have to stay ahead of the curve, and the curve isn’t sitting still. A well designed website – in terms of features, functionality, user experience, navigation and content — is an absolute must have. 48% of people queried cited website design as the number one factor in deciding business credibility 95% of those queried agree with the statement: “good user experience just makes sense” (Econsultancy) 6% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult (Source: Keynote) When a page takes 4 seconds or more to load, the change in a website bounce rate spikes 100%. At 8 seconds or more to load it jumps to 150%. (Source: Mobile Joomla) These 6 design trends are way obsolete: 1. Ancient Relics The Big No-No’s: Page hit counters, animated gifs, flashing banners, scrolling marquees, flash intros, auto-play videos, background music, images opening in …

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