How To Optimize Content For Conversions

July 22, 2015 | By View Linkedin Profile

  If the content you create to captivate your target audience is filled with deep insights and captures attention with your expert grasp of the subject matter you will convert your audience to clients who willingly advocate your brand or organization by sharing your content – infographics, blogs, and social media posts. Follow the step-by-step formula in this blog to optimize your content for conversions. Step 1: Take a Tried and True Asset Just 22% of US marketers have a specific process in place to reuse and repurpose their content. More often than not, marketers are sitting on a gold mine of unused content. A content inventory will help you get started. It gives you a clear picture of where existing content can be found, how well it performs, and what gaps remain unfilled. For example: A 20 page whitepaper created three months ago, can be repurposed into an infographic, PDF, a video with voice-over and a 10-slide powerpoint (TWEET THIS!). P.S. This blog is a repurposed infographic. Step 2: Create Multiple Compelling and Cool Looking Formats Great content can make a significant impact when repurposed across multiple delivery methods. Relevant portions from an eBook or whitepaper can be used both …

Instagram – Yet Another Platform For Advertisers

July 21, 2015 | By View Linkedin Profile

  Instagram has 300 million monthly active users and plans to open up the platform for advertisers. Jim Squires, director of market operations at Instagram, speaking with eMarketer’s Debra Aho Williamson, talked about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram. What can marketers and advertisers expect going forward? Instagram will introduce direct-response ads, the ability to buy ads via an API (application programming interface) and enhance its specific targeting capabilities In addition to the video, photo and carousel ad formats, the new Action-oriented ad formats will allow users to take an action directly from an ad to sign up on a website or buy a product or download an app Instagram will maintain advertisement quality and creativity with a complex system using negative feedback rates, ad engagement rates and comments on those ads as input parameters Advertisers will be able to use ‘Custom Audiences’ to mix their information with the Instagram and Facebook platforms to get a holistic picture of their ad campaigns Let us know your thoughts on how to fold Instagram into your social marketing strategy.

Best of the Week | 8 Tips to Leverage Facebook for Business, and much more…

July 17, 2015 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position2 Blog This Week: Tips to Leverage Facebook for Business | Position2 Blog Looking to promote your business, enlarge your brand audience? With a constantly diversifying array of internet users signing up for Facebook, a showcase on Facebook for a brand, business, company or entity has become as critical as having a website. Read this blog for 8 ways to boost the visibility of your business page. How B2B SaaS Companies Can Drive Sales with Display Advertising 6 Steps to Content Marketing Domination 3 Ways to Maximize Data and Increase Engagement Across Email Communications Here’s How to Create a Modern SEO Strategy That Works Which Placements Should I Exclude on the Google Display Network? How to Identify Click Fraud and Minimize Wasting Your Ad Budget Best of the Week Video What are the biggest challenges facing the digital marketing industry over the next few years? Watch this video where the speakers from Future of Digital Marketing conference share their views. Persona Based Lead Scoring: The Mystery and the Method Download this White Paper and learn: Classify leads based on behavior and demographic details …

5 Updates from Google for Mobile Devices

July 17, 2015 | By View Linkedin Profile

  The nature of digital marketing will not stand still, not with Google constantly creating new ripples for marketers all over the world. Here’s a look at what’s in the pipeline: Purchases On Google The much-anticipated “buy button” in Google search ads is here but it’s not really a button. Called ‘Purchases On Google’ mobile users will be able to click on search ad results and go directly to the dozen or so retailers currently participating in the test. Response thus far has been enthusiastic and positive. “Purchases on Google will simplify our customers’ ability to search for items on Google and then buy with Staples.” said Faisal Masud, Executive Vice President of Global E-Commerce, Staples, Inc. “Customers increasingly want to shop on their own terms. Purchases on Google facilitates that flexibility while maintaining the merchant’s ability to own the customer relationship.” says, Peter Cobb, eBags Marketing EVP and Chairman. By clicking anywhere on the ad the user is taken to a merchant-branded gateway landing page hosted by Google. The consumer can buy the product immediately using his mobile device. New Mobile Shopping Ad Formats For Voice Search Google has started to show new ad formats that include rankings …

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