Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media.

The Issue:

Environmental group Greenpeace said the palm oil used in the Nestle Kit Kat bars was a threat to the endangered Orangutan. Nestle sourced palm oil from Sinar Mas, the single largest producer of palm oil in Indonesia. Activists claimed that the rising demand for palm oil is one of the main reasons for the depletion of rain forests, which are being leveled to make way for palm oil plantations.

To get ... Read more...

By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...

A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO. What is a Tag Cloud? A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they [...]

A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO.

What is a Tag Cloud?

A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they are just the word content of your site, typically used to describe what it is about. They are usually single words and are listed alphabetically. The importance of a tag is shown with its font size or color, and they are hyperlinks that lead to a collection of pages associated with the word.

Because of their role in search engine optimization ... Read more...

Software companies are using social media in their marketing efforts in some form today, and are looking to increase or expand their efforts in this space. Position² and Softletter are delighted to present the 2010 Social Media Marketing Survey for Software Companies which will help track and measure key trends, developments and metrics of [...]

Software companies are using social media in their marketing efforts in some form today, and are looking to increase or expand their efforts in this space. Position² and Softletter are delighted to present the 2010 Social Media Marketing Survey for Software Companies which will help track and measure key trends, developments and metrics of social media marketing efforts.

The 2010 Softletter and Position² Social Marketing Survey for Software Companies covers:

• Types of social media usage
• Response rates to social marketing programs
• Usage of third party tools to manage and monitor your social marketing activities
• Lead and customer service metrics
• Brand management enhancement metrics
• Budgetary and marketing effectiveness metrics

Everyone who supplies ... Read more...