May 10, 2013

This week's hot news, events and videos from the online marketing and social media world.
From the Position² Blog This Week:
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May 9, 2013

Mobile devices (particular smartphones and tablets) are here to stay and many marketers are starting to focus more on the best ways to use this space for marketing.
Expectedly, mobile ads first pop into one’s mind. However, have you thought of mobile apps? Here’s a catalyst…today,
80% of people’s time is spent on apps on smart phones and tablets.
Mobile apps offer a lot of creative freedom to customize them according to your brand and target audience persona.
To do this, you need to know why and how users choose apps.
Here are a few aspects you should consider embedding in your app:
Product/Service apps ... Read more...
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Marketing,
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May 3, 2013

The next step in sprucing up its advertising options has been for Twitter to open its advertising self-serve platform to everyone in the US. The company made the announcement this week at the
TechCrunch Disrupt event during which Kevin Weil, senior director of product for revenue also tweeted about it. The site also put up a
blog post about it.
Until now, if a company wanted to advertise on Twitter, it could do so through an invite-only process. This now stands changed with the ad platform opening up to all users in the US. According to Twitter, over the last year they have listened to feedback from people who have used the tool ...
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May 3, 2013

This week's hot news, events and videos from the online marketing and social media world.
From the Position² Blog This Week:
...
Read more...
Posted in
Best of the Week |
No Comments »