AdWords Targets Users Making In-app Purchases

October 27, 2014 | By

App marketers can now target users who have purchased a particular app or made an in-app purchase through the Google Play Store. They can do this by targeting AdWords for the Google AdMob ad network. Thus the marketers can now show their ads to people who are more likely to buy their app or an offering within their app. These ads are basically display ads served within the Android apps. This is a new feature from Google wherein ads will be served to users based on their previous interaction with an app. It offers better ROI to digital marketers and it also benefits the users since they will be offered products or services which makes sense to them. Consider a user who has bought Dropbox cloud data storage. Now this user is a very good target customer for the Amazon Cloud Storage S3 (Simple Storage Service). So this new AdWords targeting lets you serve Amazon S3 ads to anybody who has subscribed to the Dropbox Cloud Storage service. That way Amazon has a higher click-through rate at a lower ad budget. Using Google AdWords to serve specific targeted users will definitely send you lesser leads but the chances of your …

Local SEO, Google Panda Update, and much more…| Best of the Week

October 24, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Effective Ways of Improving Your Business Using Local SEO The unabated proliferation of smart phones and tablets has put local SEO at the centre of your digital marketing strategy. Read this riveting blog to know how exactly you can go about creating an effective Local SEO game plan to rake in profits. 5 LinkedIn Tips for B2B Brands The Purchasing Behavior of B2B Buyers B2B Marketing Must Focus On 1:1 5 Ways You’re Sabotaging Your Content Marketing How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy 5 Landing Page Mistakes that Are Drowning Your Conversions Best of the Week Video In this edition of Whiteboard Friday, Rand Fishkin talks about scaling your business using geo-targeted local landing pages with highly customized content. It makes for a compelling watch.. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using …

Pinterest to Get More Ad Driven

October 24, 2014 | By

Pinterest is getting more assertive with each passing day when it comes to pushing ads on its platform. Its test launch of Promoted Pins some time back this year went down well with both the advertising fraternity and the user community. The scrapbooking site now wants to scale its revenues by upping the ante as far as advertising is concerned. Pinterest opening up its advertising platform to all businesses is imminent. Pinterest initially beta tested Promoted Pins in May this year with only a small group of advertisers. Today Pinterest is a force to be reckoned with in the digital arena controlling 23% of referral traffic to e-commerce sites across the web. This has caught the fancy of digital marketers who now want a slice of this booming ad platform in order to draw more sales and brand value alike. Setting up Promoted Pins on Pinterest is quite easy. First you pick a pin that you want to promote. You then specify which search keywords you want to attach to it. You can choose geography, language, user demographics for which you want your advertisement to be targeted. You only pay when somebody clicks on your ad to visit your website. …

Effective Ways of Improving Your Business Using Local SEO

October 22, 2014 | By

Local SEO is becoming one of the most essential components of every business or brand that wants long-term success across search engines. Location-specific searches and the results that go along with them suggests that local business owners need to step up their game in terms of local SEO. At present, Google alone has to manage more than 100 billion searches per month from around the world. Among them: 4 billion queries generated from desktops per month in the United States alone have local intent. 50% of all the mobile queries have local intent. Local SEO is a great way to target customers by allowing the local businesses to get featured before their customers are looking for them. Higher a business ranks in this local search result, greater are its chances of being noticed by a potential customer. What is Local SEO? Local SEO has grown significantly over the last few years, particularly due to the rise of smart phone usage and better connectivity all around. Although it has lot of similarities with organic SEO, it is ultimately very different. Local SEO is focused on providing results that are relevant to a searcher based on his/her  current location. Why Local SEO …

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