The Impact of Social Media Influencers on Brands

December 15, 2011



Who is more influential?
The Brand-Influencer Relationship

Unlike before, when social media marketing success meant the number of 'followers' or 'fans' amassed, today's marketers know that influencers are imperative to a brand's success online. According to a study by Meteor Solutions, 30% or more of a website's actions are determined by influencers. These influencers, who are thought leaders and industry experts, can have significant impact on a brand's reputation and even affect bottom line sales. A smart marketer, who knows the power of influencer marketing, is investing considerable time in finding these brand advocates, engaging with them and establishing a strong brand-influencer relationship. Why are online influencers so important to a brand?



Posted in Brand Monitor | 3 Comments »



Designing a Winning Social Media Campaign

September 20, 2011



Value of Social Advertising
Getting Started With a Solid Framework

Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn't collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: Read more...


Posted in Brand Monitor, SMM | 1 Comment »



Managing Social Media Burnout

September 8, 2011



Social Fatigue
Social Media Fatigue: the Challenge for Brands

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's ... Read more...


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How to Manage a #Social Media #Crisis & Design a Communications #Plan

June 22, 2011



Do You Have a Social Media Crisis Communications Plan?
In today's 24/7 world, social media enables organizations to communicate with millions of customers across the globe in real-time. For customers, this means they now have the power to either appreciate something or vent their issues in a very public space. What does this mean for marketers? With so much going on, a social media fiasco is sometimes unavoidable and unpredictable, signaling the need for a robust crisis management plan. Although most marketers have already incorporated social media into their marketing mix and are seeing great results, some of them have no strategic social media communications plan in place. According to the 2010 Digital Brand Expressions Social ... Read more...


Posted in Brand Monitor, SMM | 3 Comments »



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