We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest [...]

We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest inSMM was coming to a head, and this burst in business has afforded us opportunities to experiment with various forms of SMM and strengthen our capabilities for the future. At the onset of SMM we started with blog commenting, PR submissions and social bookmarking. We quickly moved on to executing micro-sites, widgets, multiple blogs, Twitter campaigns and viral techniques.  We have taken our clients to a higher ... Read more...