Stickiness: Convincing Your Brand’s Fans and Followers to Stay

October 26, 2011 | By

Fans and Followers; the Social Media Butterflies It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the ‘butterfly behavior’. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or ‘like’ a Facebook page, only to ‘flitter away like a butterfly’ to another brand’s social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these ‘social media butterflies’ to loyal fans and keep them from clicking on that ‘unfollow’ or ‘unlike’ button. The reasons why people stop following your social media page could vary from something as simple as ‘the brand does not interest me anymore’ to more serious reasons like ‘too much irrelevant or annoying content’. To avoid a dip in followers and fans, it is important that online marketers understand what their customers expect from them. According to a June 2011 study from ExactTarget, Facebook users have certain preconceived notions about what to expect when they ‘like’ a company on the site, and among those who do …

Posted in Brand Monitor | SMM

Social Media Tips for PR Agencies, Google Wallet and much more… | Best of the Week

May 27, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: PR Agencies and Social Media: 4 Tips to Power Social Brand Building Position² looks at how PR agencies are increasingly becoming more ‘social’ and lists 4 focus areas that will help them survive and stand out online. Tips: 5 Strategies for Managing Twitter Across Multiple Languages. Social Boost: How Activist Investors Use Social Media to Influence Companies. By The Numbers: How Facebook Says Likes & Social Plugins Help Websites. Debate: Everyone Should Hire ‘Social Media Experts’. Twitter Education: 5 Unique Uses of Twitter in the Classroom. Back on Track: 90 Days Later, J.C. Penney Regains Its Google Rankings. Mobile Shopping: Coming Soon: Make Your Phone Your Wallet. Web Analytics Update: YWA Version 10.1 Has Been Released. CMS 101: A Beginners Guide to SEO’ing Your WordPress Blog. Influencers: Friend Recommendations Drive Local Business Visits. Video of the Week Should Business Owners Outsource Social Media? Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something …

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