Stickiness: Convincing Your Brand’s Fans and Followers to Stay

October 26, 2011

Reasons US Facebook Users Have Not Liked a Company Facebook Page
Fans and Followers; the Social Media Butterflies

It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the 'butterfly behavior'. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or 'like' a Facebook page, only to 'flitter away like a butterfly' to another brand's social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these 'social media butterflies' to loyal fans and keep them from clicking on that 'unfollow' or 'unlike' button. The reasons why people stop following ... Read more...

Posted in Brand Monitor, SMM | 2 Comments »

Social Media Tips for PR Agencies, Google Wallet and much more… | Best of the Week

May 27, 2011

PR Agencies and Social Media: 4 Tips to Power Social Brand Building

Posted in Best of the Week | No Comments »

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