October 26, 2011
Fans and Followers; the Social Media Butterflies
It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the 'butterfly behavior'. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or 'like' a Facebook page, only to 'flitter away like a butterfly' to another brand's social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these 'social media butterflies' to loyal fans
and keep them from clicking on that 'unfollow' or 'unlike' button. The reasons why people stop following ... Read more...
Posted in Brand Monitor
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