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Fans and Followers; the Social Media Butterflies

It is not uncommon for a brand to suddenly amass a horde of fans and followers and watch them leave just as fast as they arrived. We call this the 'butterfly behavior'. While most brands have their regular, loyal fan following, there are those who briefly follow a brand on Twitter or 'like' a Facebook page, only to 'flitter away like a butterfly' to another brand's social media page before deciding neither interests them. For online marketers, the challenge is to hold their interest long enough to convert these 'social media butterflies' to loyal fans and keep them from clicking on that 'unfollow' or 'unlike' button. The reasons why people stop following ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

PR Agencies and Social Media: 4 Tips to Power Social Brand Building

Position² looks at how PR agencies are increasingly becoming more 'social' and lists 4 focus areas that will help them survive and stand out online.

• Tips: 5 Strategies for Managing Twitter Across Multiple Languages.
• Social Boost: How Activist Investors Use Social Media to Influence Companies.
• Read more...