This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Tracking the Growth of Social Media in Emerging Markets

Social Media usage in emerging markets is growing very quickly, with higher engagement and higher levels of usage compared to those in advanced markets. How does this matter to marketers and brands? Here's a little research on the difference between emerging and developed markets as well as online marketing tips to get started.

• Ads: Big Brands Like Facebook, But They ... Read more...

Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into the fact whether your corporate keyword appears in your ad and in the landing page. Core Campaign will have all the clusters of keywords that directly relate to your business. For example, if you are a used-car seller, your Core Campaigns will contain clusters like used-cars, second-hand cars, pre-owned cars, and so on. This is the campaign where you should allocate more budget as this relates to ... Read more...

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a website alone is no longer enough; it needs monitoring and nurturing. It is also important to sustain growth through continuous search engine optimization and result tracking. One of the things that play a role in a site’s performance is its domain name. The domain name is an important part of the website. It plays a vital role in the discovery and recall of a website. Using the ... Read more...