A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO. What is a Tag Cloud? A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they [...]

A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO.

What is a Tag Cloud?

A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they are just the word content of your site, typically used to describe what it is about. They are usually single words and are listed alphabetically. The importance of a tag is shown with its font size or color, and they are hyperlinks that lead to a collection of pages associated with the word.

Because of their role in search engine optimization ... Read more...

What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the [...]

What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:  In the image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing” for instance, takes you to the page http://www.lyris.com/solutions/lyris-hq/email-marketing, a page dedicated about the company’s email marketing solution. Anchor text and its implications on search engine optimization   Anchor text is an important search engine ... Read more...

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is [...]

Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is no longer enough to achieve basic SEO compliance. For a website to be truly SEO compliant, it is becoming increasingly important to address every aspect of website architecture, content and linking. Here is a checklist of things that you need to address to achieve SEO compliant website design and architecture. SEO Compliant Website Architecture Components Each of the items listed below have an impact on the site’s architecture ... Read more...