Until recently, the sitelinks that you have most commonly seen have probably looked something like this: The purpose of sitelinks is to help searchers navigate a specific page they are in need of as quickly as possible. However, earlier this week, Google announced its improved and expanded version of sitelinks. The newer version is arranged as a column of links and appears more prominently on the search engine results page. The new sitelinks is certainly helping brands dominate the search results page. According to Google, displaying more sitelinks is designed to help users quickly navigate to the most relevant section of a site. But, let's try and understand how the changes will affect websites, and how they can adapt ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Report: Facebook Tops Social Media Brand Loyalty.
• Analysis: Why 80% of Your Social Media Efforts May Miss the Mark.
• Bookmark: 5 Tips to Strengthen Your Company's Social Media Voice.
• Command Center: Don't Just Engage In Social Media, Monetize It.
• Social Push: Quora's Traffic May Be Catching Up With Its Hype.

• Position² Blog: Segmenting Traffic Based On User Intent: Using Google Analytics.
• Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: The Enterprise Social Media Command Center: Processes.
• Social Media 101: Lessons From Ford's Brilliant Use of Social Media.
• New to Social Media: 5 Social Sites You May Not Have Heard About (Yet).
• Social Traffic: Social media drives 3% of traffic to e-commerce sites: survey.
• How to Go Social: Why Your B2B Website Needs Social Interaction.

• Correction: Google's Scraper Algorithm Now Live, Not Content Farms.
• Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: Integrating Social Media Monitoring with Business Functions: Marketing.
• Survey: Many Brands Don't Track Social Media Conversations.
• Research: How are market researchers using social media?
• Reality Check: Social Media ROI Is Still MIA.
• Social Media Protest: Social media @ the front line in Egypt.

• Add-ons: Google Chrome, Mozilla Firefox announce tools to block Web tracking by advertisers.
• Read more...