Creating a Social Listening Strategy

February 16, 2012
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Satisfaction With SMM Web Liquid
Listening is an Ongoing Process

Brands that have integrated social media with their traditional marketing strategies know that online marketing and monitoring go hand-in-hand. While most brands are using various paid and free social media monitoring tools available, many are still unsure about what they should actually be tracking or looking for. According to by Web Liquid and RTW/US, amongst 237 marketing executives, only 4% found the monitoring tools they used were “very valuable”, while 71% said they were ‘somewhat valuable’. Curiosity piqued, the research team at Position2 examined why a large number were not entirely satisfied with their social media monitoring efforts.

  • Most companies have a social media monitoring ... Read more...


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Position2 Releases the First Free Social Media Monitoring Product for Enterprises

December 13, 2011
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Used by hundreds of businesses, Position² Brand Monitor™ expands social media listening and engagement across marketing, customer service and competitive intelligence.

Palo Alto, CA, December 14, 2011: Position², a US based provider of Digital Marketing technology and services, has announced its free version of Position² Brand Monitor™, the company’s real-time social media listening and engagement platform. Companies and agencies can sign up at http://brandmonitor.position2.com. For the first time, companies and agencies will be able to harness the same enterprise-class social media monitoring platform used by hundreds of companies for a new value proposition - free.

"Just as social media forever changed the relationship of customers and brands, Position2 Brand Monitor expands how businesses harness the explosion brand ... Read more...


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Designing a Winning Social Media Campaign

September 20, 2011
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Value of Social Advertising
Getting Started With a Solid Framework

Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn't collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: Read more...


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Managing Social Media Burnout

September 8, 2011
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Social Fatigue
Social Media Fatigue: the Challenge for Brands

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's ... Read more...


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