Measuring Video Campaigns’ Performance is Tough [New Study]

December 24, 2013

Measuring video campaigns performance

Yes, this is what the new Digital Video Study by BrandAds is saying. Marketers are finding it really hard to accurately measure the performance of video campaigns.

Before we delve into the details of this finding, let’s give a quick glance at the main reasons which make the measurement of video important.

Why is video so important today?

Content marketing has become very important off late. And so, content on the web today is available in huge proportions. This is especially true of B2B content which tends to be very information oriented. When there is lot to take in, human beings naturally lean towards visual content, which is easier to digest.

B2B marketers ...

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Social Video Advertising – Why You Should Care

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Social Video Ad Views Worldwide
In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate the importance of videos in the social media sphere today. When consumers shop online, they expect to receive the same personalized attention they get in-store, with engaging experiences throughout their decision-making process. To create those engaging online experiences, innovative marketers are turning to online video. YouTube, king of the video marketing roost, recently celebrated its 7th birthday. The good news is that now there are others who are arriving in the space to give You Tube a run for its money. The increasing number of platforms for videos bodes well for marketers who are getting more venues for ... Read more...

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Facebook Marketing Cheat Sheet, G+ Tools for Marketers and much more… | Best of the Week

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New website SEO guidelines

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