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In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate the importance of videos in the social media sphere today. When consumers shop online, they expect to receive the same personalized attention they get in-store, with engaging experiences throughout their decision-making process. To create those engaging online experiences, innovative marketers are turning to online video. YouTube, king of the video marketing roost, recently celebrated its 7th birthday. The good news is that now there are others who are arriving in the space to give You Tube a run for its money. The increasing number of platforms for videos bodes well for marketers who are getting more venues for ... Read more...

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This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:



SEO Guidelines for New Websites

There is more to launching a new website than meets the eye. It is important that your site is optimized even before it goes live. To maximize your site’s potential on Search Engines, the Position² SEO Team has put together some useful, often overlooked, pointers. Here’s what we recommend.

• Facebook Marketing: The Ultimate Facebook Marketing Cheat Sheet.
• Marketing Tools: ... Read more...