Measuring Video Campaigns’ Performance is Tough [New Study]

December 24, 2013 | By

Yes, this is what the new Digital Video Study by BrandAds is saying. Marketers are finding it really hard to accurately measure the performance of video campaigns. Before we delve into the details of this finding, let’s give a quick glance at the main reasons which make the measurement of video important. Why is video so important today? Content marketing has become very important off late. And so, content on the web today is available in huge proportions. This is especially true of B2B content which tends to be very information oriented. When there is lot to take in, human beings naturally lean towards visual content, which is easier to digest. B2B marketers are giving videos a lot of weight. Accordingly, 73% B2B marketers use video as a content marketing tactic as per a recent Content Marketing Institute survey. A recent eMarketer survey, states that 72% B2B tech buyers researched a product after watching a technology related video thereby showing the effectiveness of videos in prompting action. The Difficulties of Measurement It’s always important to measure marketing performance and look at ROI but for that one needs quick, credible data and good tools. However this is an area that is …

Posted in SMM

Facebook Improved Business Page Analytics, Setup Google DFP for Selling Ads and much more… | Best of the Week

June 21, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 Tips to Power Your Business Blog with Better Content Planning Proper planning for your business blog can go a long way in making it better. Read our blog to know how… HBR: Make Your Brand Story Meaningful Facebook Rolls Out New and Improved Business Page Analytics YouTube Paid Advertising – A Beginner’s Guide Instagram Launches 15–Second Video Sharing Feature Facebook Now Lets You Comment With a Photo Google Officially Launches Knowledge Graph Carousel For Local Search Is Google sacrificing quality in return for greater diversity? Google DFP: How to Setup Google DFP for Selling Ads How to Leverage Investment in Video to Build More Links New in AdWords: Add Descriptions to Sitelinks Best of the Week Video Increase Watch Time by Sharing your Video’s Playlist URL Increasing the watch time of your videos is important because it influences how your videos perform in search. Here’s a tip for sharing your videos with their playlist URL instead of the watch page URL Marketing Best of the Week Lean Advertising, Twitter, Twitter TV Ad Targeting Four Lean Advertising Campaigns that …

Social Video Advertising – Why You Should Care

June 1, 2012 | By

In continuation of our emphasis on videos from our earlier blog, 14 video tips for businesses on Pinterest, we continue to illustrate the importance of videos in the social media sphere today. When consumers shop online, they expect to receive the same personalized attention they get in-store, with engaging experiences throughout their decision-making process. To create those engaging online experiences, innovative marketers are turning to online video. YouTube, king of the video marketing roost, recently celebrated its 7th birthday. The good news is that now there are others who are arriving in the space to give You Tube a run for its money. The increasing number of platforms for videos bodes well for marketers who are getting more venues for their online marketing, which will in turn contribute to the growth of social video viewing. Following are some astounding facts about YouTube (source: YouTube): 60 hours of video is uploaded every minute on YouTube. Over 4 billion videos are viewed every day. YouTube is monetizing over 3 billion video views per week globally. After investing $100 million to create content channels, YouTube has shifted focus to attract viewers into longer, more engaging videos-the kind that are, not incidentally, more appealing to …

Posted in SMM

Facebook Marketing Cheat Sheet, G+ Tools for Marketers and much more… | Best of the Week

April 13, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week:SEO Guidelines for New WebsitesThere is more to launching a new website than meets the eye. It is important that your site is optimized even before it goes live. To maximize your site’s potential on Search Engines, the Position² SEO Team has put together some useful, often overlooked, pointers. Here’s what we recommend. Facebook Marketing: The Ultimate Facebook Marketing Cheat Sheet. Marketing Tools: 5 Top Google+ Tools and Apps for Marketing Pros. How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder Mike Krieger. 13 Website Social Optimization Oversights That Make You Look Foolish. G+ for Business: Using Data to Drive Your Google Plus Program. Video Marketing: How video marketing powers SEO. Excel and Google Docs: Tools for the Ultimate SEO Dashboard. Infographic: The CMO Guide to Inbound Marketing. SEO Tips: Google’s “Fresh” Video SEO Tips for Website Product Pages. Content Marketing: 9 Steps to Building a Content Marketing Strategy. Video of the Week Why a Facebook Page Isn’t Enough For Your Business.Sure there are hundreds of millions of people using Facebook every day, but only having a …

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