Predictive Analytics, B2B Video Marketing, Brand Strategy and much more…| Best of the Week

September 19, 2014 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Understanding Predictive Analytics Today marketers need to know about the future of business with a fair degree of accuracy. That is when they turn to predictive analytics which studies current data, detects patterns and predicts possible future trends. Read this interesting blog to know more about this exciting branch of advanced analytics. How to Win at B2B Video Marketing Why and When to Re-Evaluate Your B2B Brand Strategy How to Make B2B Marketing Stories Bigger With Social Media Microcontent Strengthen Your Content Exposure With These Video SEO Tips Email Marketing: Managing the ‘Emotionally Unsubscribed’ 10 Internet Trends Impacting Marketers Best of the Week Video Watch this Webinar moderated by Rick Siegfried that gives you tips on how to optimize your ad campaigns and landing pages using personalized targeting & analytics. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) …

Why B2B Companies Shouldn’t Skip Video Marketing [Infographic]

July 29, 2014 | By

Video is emerging as a major crucial tool for B2B marketers. Whether it is for engagement or brand awareness, marketers are adding videos as a tool in their marketing arsenal. Check out this visual representation of the world of video marketing for B2B.

Measuring Video Campaigns’ Performance is Tough [New Study]

December 24, 2013 | By

Yes, this is what the new Digital Video Study by BrandAds is saying. Marketers are finding it really hard to accurately measure the performance of video campaigns. Before we delve into the details of this finding, let’s give a quick glance at the main reasons which make the measurement of video important. Why is video so important today? Content marketing has become very important off late. And so, content on the web today is available in huge proportions. This is especially true of B2B content which tends to be very information oriented. When there is lot to take in, human beings naturally lean towards visual content, which is easier to digest. B2B marketers are giving videos a lot of weight. Accordingly, 73% B2B marketers use video as a content marketing tactic as per a recent Content Marketing Institute survey. A recent eMarketer survey, states that 72% B2B tech buyers researched a product after watching a technology related video thereby showing the effectiveness of videos in prompting action. The Difficulties of Measurement It’s always important to measure marketing performance and look at ROI but for that one needs quick, credible data and good tools. However this is an area that is …

Posted in SMM

Facebook Improved Business Page Analytics, Setup Google DFP for Selling Ads and much more… | Best of the Week

June 21, 2013 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: 11 Tips to Power Your Business Blog with Better Content Planning Proper planning for your business blog can go a long way in making it better. Read our blog to know how… HBR: Make Your Brand Story Meaningful Facebook Rolls Out New and Improved Business Page Analytics YouTube Paid Advertising – A Beginner’s Guide Instagram Launches 15–Second Video Sharing Feature Facebook Now Lets You Comment With a Photo Google Officially Launches Knowledge Graph Carousel For Local Search Is Google sacrificing quality in return for greater diversity? Google DFP: How to Setup Google DFP for Selling Ads How to Leverage Investment in Video to Build More Links New in AdWords: Add Descriptions to Sitelinks Best of the Week Video Increase Watch Time by Sharing your Video’s Playlist URL Increasing the watch time of your videos is important because it influences how your videos perform in search. Here’s a tip for sharing your videos with their playlist URL instead of the watch page URL Marketing Best of the Week Lean Advertising, Twitter, Twitter TV Ad Targeting Four Lean Advertising Campaigns that …

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