All of us are aware of how fast the H1N1 virus (commonly known as swine flu) has been spreading across the world, spreading fear and panic as well. Overall, it has affected everyday life of travelers, businesspersons, students. Now that is seriously viral. Similarly, viral marketing campaigns can spread from one consumer to another just as any physical virus can. Viral marketing is a marketing technique that uses social networking to lead to increased brand awareness as well as achieve marketing objectives such as sales through self-replicating viral processes. As the number of people spending time online has increased, it has helped organizations grow their business by adopting viral marketing techniques to reach out to their customers. Most of these viral ... Read more...