Analytics: The Indispensable aspect of Today’s Marketing

August 17, 2012 | By View Linkedin Profile

If you are one of those marketers who would like to stay away from numbers, you would be wondering after seeing the title: is analytics really indispensable in marketing today? To answer your question, Yes. Analytics is truly an addition to your marketing efforts you cannot do well without. Analytics helps you trace the performance of your campaigns. It could also propel your overall marketing strategies. Despite analytics being so useful, not many marketers gather and use analytical data. In a recent study by Econsultancy and Lynchpin, less than half of the marketers studied found the web analytics data collected to be useful for decision making. One reason for this low percentage is lack of integration of analytics with companies’ business intelligence strategy. In the same study, 34% marketers said their web analytics was not integrated at all with their broader business intelligence strategy. This lack of integration means, whatever analysis you do, it will not answer pertinent business questions. Though these graphs represent data about web analytics only, it is not the only type of analytics. As soon as you talk about analytics, most people think of web analytics only. The other type of analytics is marketing analytics which …

Posted in Web Analytics

Web Analytics 101: 7 Essentials You Can’t Ignore

March 9, 2012 | By View Linkedin Profile

As senior marketing folks are turning towards analytics to make informed decisions, the importance of data and analytics is growing within organizations. Data is no longer just used during quarterly performance reviews but in day to day activities such as designing a new offer or improving visitor experience in a website. Though a top priority, turning data into action remains a challenge for every marketer. According to a recent survey by IBM, “measurement analysis & learning” moved into the lead spot as the biggest bottleneck marketers face within their organizations. Fig Source: Unica’s Annual Survey of Marketers 2011 Here’s our list of 7 things to focus on for a good analytics driven marketing culture within your organization. 1. Know your metrics– Do you know the difference between visitors and unique visitors? Do you know how your analytics tool calculates bounce rate? Be cautious of using metrics that you don’t understand well. Be even more cautious of putting your marketing dollars behind these unknowns. Read up on the definitions before you finalize your KPIs. It may not be so easy to find. Here is definition from one of the most popular analytics tool for Visits – ‘Visits is the number of …

Posted in Web Analytics

Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand’s Facebook CampaignAlthough the increase in ‘likes’, fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand’s Facebook Campaign. Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats. 13 Tools: To Simplify Your Social Media Marketing. Google+: 10 Reasons Why Google+ Will Dominate. Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce. Bookmark: 10 Social Media Tips for Bloggers. Analytics: The Biggest Mistake Web Analysts Make… And How To Avoid It! How-To: Run Your PPC Accounts Like A Project. SEO Redefined: The New SEO Process (Quit Being Kanye). Link Strategies: 13 Unconventional Link Building Strategies. Brand Building: 5 ad formats that will boost your brand. Video of the Week Twitter 101: How to Join the Conversation Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place …

Position2’s Digital Marketing Support Services

October 10, 2011 | By View Linkedin Profile

Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers. Who is this Service for and Why Does it Matter? This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all. Position²’s Digital Marketing Support now takes away the pain of multiple briefs and coordination related inefficiencies. With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all the time – the Position² team can take care of all digital marketing support requirements. Position² has processes and systems in place to deliver quality assets in quick time. What does the Digital Marketing Support service cover? Creative Services: The design team leverages the interactive nature of the web to create highly immersive pieces of communication that are memorable, build brands and get results. It includes the design of attention grabbing custom email templates, …

Posted in Position2 News

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