Web Analytics 101: 7 Essentials You Can’t Ignore

March 9, 2012



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As senior marketing folks are turning towards analytics to make informed decisions, the importance of data and analytics is growing within organizations. Data is no longer just used during quarterly performance reviews but in day to day activities such as designing a new offer or improving visitor experience in a website. Though a top priority, turning data into action remains a challenge for every marketer. According to a recent survey by IBM, “measurement analysis & learning” moved into the lead spot as the biggest bottleneck marketers face within their organizations.

Fig Source: Unica’s Annual Survey of Marketers 2011

Here’s our list of 7 things to focus on for a good analytics driven marketing ... Read more...


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Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012





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Position2′s Digital Marketing Support Services

October 10, 2011



Digital Marketing Support Services
Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers.

Who is this Service for and Why Does it Matter?

This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all.

Position²'s Digital Marketing Support now takes away the pain of multiple briefs and coordination related ... Read more...


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Expanding Your Social Media Mix, Google +1 and much more… | Best of the Week

June 3, 2011



Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough


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