Position² is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations.

Speaking about this package, Divya Krishnan, Manager Analytics Group at Position² said, "The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. ... Read more...

Here is something really cool that we came across late last week. Google Analytics has introduced a new feature called "In-Page Analytics" under "Content" report though it is still in the BETA.

It provides insight on how visitors navigate on a given website page by visually displaying clicks on every link inside a bubble. In the earlier navigation report it was not possible for us to visualize visitors’ behavior and it was a cumbersome manual process that we used. In addition one can apply Advanced Segments and keyword filters to this report for effective comparative study of various traffic types. e.g.: Total traffic vs. Direct Traffic and traffic by ... Read more...

Wikipedia defines Web Analytics as, "the monitoring and reporting of Web site usage so businesses can better understand the complex interactions between Web visitor actions and Web site offers, as well as leverage that insight for increased customer loyalty and sales.” Simply put, Web Analytics provides information about users of your website on the internet. Web Analytics helps you understand the user’s experience on your website. Using this information, you can make modifications to your website that will help your website rank higher in search engines and thereby help you get more website traffic. It not only gives information about the number of visitors to the site but gives a world of useful information like time every individual spends on the ... Read more...

The reason why Google Analytics (GA) is sought after is that you can track website traffic for a complete process defined in an online business model. One can set the ultimate target as the goal for GA tracking and GA will track every step of the process until the defined goal. However, the problem is that GA does not reprocess historical data.  GA will only start to track goal conversion data from the day you set the goal in GA. Nevertheless, here is a simple way to track goal conversions without setting goals in GA for historical data as well. To do this, here are some conditions: 1) You should tag your entire website by the proper Google Analytics Tracking Code (GATC). ... Read more...