Web Analytics 101: 7 Essentials You Can’t Ignore

March 9, 2012 | By View Linkedin Profile

As senior marketing folks are turning towards analytics to make informed decisions, the importance of data and analytics is growing within organizations. Data is no longer just used during quarterly performance reviews but in day to day activities such as designing a new offer or improving visitor experience in a website. Though a top priority, turning data into action remains a challenge for every marketer. According to a recent survey by IBM, “measurement analysis & learning” moved into the lead spot as the biggest bottleneck marketers face within their organizations. Fig Source: Unica’s Annual Survey of Marketers 2011 Here’s our

Posted in Web Analytics

Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand’s Facebook CampaignAlthough the increase in ‘likes’, fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand’s Facebook Campaign. Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats. 13 Tools: To Simplify Your Social Media Marketing. Google+:

Position2’s Digital Marketing Support Services

October 10, 2011 | By View Linkedin Profile

Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers. Who is this Service for and Why Does it Matter? This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all. Position²’s Digital Marketing Support now takes

Posted in Position2 News

Expanding Your Social Media Mix, Google +1 and much more… | Best of the Week

June 3, 2011 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough Discover why an integrated social media strategy is critical. While Twitter is an important channel, Facebook, LinkedIn, Twitter, blogs and videos are just as important to engage prospects and customers. Alert: Top 5 Foursquare Mistakes Committed by Small Businesses. Infographic: Are Social Media Companies Overvalued? SMBs vs Enterprise: The Difference A Company’s Size Makes In Social Media. From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing.

Get in Touch.
We’d love to hear from you.


Subscribe to our monthly and
weekly email newsletters


Toll-free (US):