Web Analytics 101: 7 Essentials You Can’t Ignore

March 9, 2012 | By

As senior marketing folks are turning towards analytics to make informed decisions, the importance of data and analytics is growing within organizations. Data is no longer just used during quarterly performance reviews but in day to day activities such as designing a new offer or improving visitor experience in a website. Though a top priority, turning data into action remains a challenge for every marketer. According to a recent survey by IBM, “measurement analysis & learning” moved into the lead spot as the biggest bottleneck marketers face within their organizations. Fig Source: Unica’s Annual Survey of Marketers 2011 Here’s our list of 7 things to focus on for a good analytics driven marketing culture within your organization. 1. Know your metrics– Do you know the difference between visitors and unique visitors? Do you know how your analytics tool calculates bounce rate? Be cautious of using metrics that you don’t understand well. Be even more cautious of putting your marketing dollars behind these unknowns. Read up on the definitions before you finalize your KPIs. It may not be so easy to find. Here is definition from one of the most popular analytics tool for Visits – ‘Visits is the number of …

Posted in Web Analytics

Social Media Tips for Bloggers, Biggest Mistake Web Analysts Make and much more… | Best of the Week

February 24, 2012 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand’s Facebook Campaign Although the increase in ‘likes’, fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand’s Facebook Campaign. Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats. 13 Tools: To Simplify Your Social Media Marketing. Google+: 10 Reasons Why Google+ Will Dominate. Don’t Just Pin It, Buy It: Pinterest Rival Fancy Figures Out Social Commerce. Bookmark: 10 Social Media Tips for Bloggers. Analytics: The Biggest Mistake Web Analysts Make… And How To Avoid It! How-To: Run Your PPC Accounts Like A Project. SEO Redefined: The New SEO Process (Quit Being Kanye). Link Strategies: 13 Unconventional Link Building Strategies. Brand Building: 5 ad formats that will boost your brand. Video of the Week Twitter 101: How to Join the Conversation Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their …

Position2’s Digital Marketing Support Services

October 10, 2011 | By

Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers. Who is this Service for and Why Does it Matter? This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all. Position²’s Digital Marketing Support now takes away the pain of multiple briefs and coordination related inefficiencies. With end-to-end capabilities in digital marketing and a team that is committed to delivering 100% all the time – the Position² team can take care of all digital marketing support requirements. Position² has processes and systems in place to deliver quality assets in quick time. What does the Digital Marketing Support service cover? Creative Services: The design team leverages the interactive nature of the web to create highly immersive pieces of communication that are memorable, build brands and get results. It includes the design of attention grabbing custom email templates, …

Posted in Position2 News

Expanding Your Social Media Mix, Google +1 and much more… | Best of the Week

June 3, 2011 | By

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough Discover why an integrated social media strategy is critical. While Twitter is an important channel, Facebook, LinkedIn, Twitter, blogs and videos are just as important to engage prospects and customers. Alert: Top 5 Foursquare Mistakes Committed by Small Businesses. Infographic: Are Social Media Companies Overvalued? SMBs vs Enterprise: The Difference A Company’s Size Makes In Social Media. From ‘Me First’ to ‘We First': Five Tips for Social-Media Marketing. Good and Evil For Politicians, Social Media Holds Promise and Peril. Search Engine Ranking Trick: The Infographic Slam Dunk. Head Smacking Tip: Don’t Ask Sites for Links. Find People and Connect. Analytics +1: Google +1 Analytics Coming Soon; Here’s What To Expect. Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects. Google Wallet: Mobile Payments or Advertising Platform? Video of the Week What Is The Eric Schmidt Google Era? Schmidt talked about handing adult supervision of the company to co-founder Larry Page, the “Gang Of Four” companies dominating tech today, Google’s social networking missteps and a …

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