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Palo Alto, CA, October 10, 2011: Position² Inc., a US based provider of Search and Digital Marketing services, offers its Digital Marketing Support Services to marketers.

Who is this Service for and Why Does it Matter?

This service offering is for marketing managers who want to use their time efficiently and effectively. Most marketers use a combination of agencies and/or internal teams to manage their online marketing requirements. Their time is spent on briefing multiple teams for their various requirements and then collating all the varied outputs together to make sense of it all.

Position²'s Digital Marketing Support now takes away the pain of multiple briefs and coordination related ... Read more...

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This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough

Discover why an integrated social media strategy is critical. While Twitter is an important channel, Facebook, LinkedIn, Twitter, blogs and videos are just as important to engage prospects and customers.

• Alert: Top 5 Foursquare Mistakes Committed by Small Businesses.
• Infographic: Are Social Media Companies Overvalued?
• Read more...

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Segmentation is a feature offered by many web analytics tools. It allows grouping of website visitors based on certain common characteristics. Some examples of segments are:

• Visitors coming from paid search campaigns
• Visitors spending more than 'x' minutes on the site
• Visitors who download a product brochure, etc.

Segmentation leads to deeper insights about our web site visitors. In the words of Avinash Kaushik it helps us in becoming Analytics Ninjas! The Position² Analytics Team segmented website traffic for one of our clients based on certain pre-defined criteria. This client offers privacy and security certification and compliance services for websites. Here is what we found:

Problem Statement

The client's website was receiving a very high number of visits but their conversion numbers were ... Read more...

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All products have a demand cycle of their own. Understanding this becomes important when making marketing decisions. Sales reports may give marketing teams plenty of data on seasonality and demand trends, but they may miss out on an important KPI in the online context - the amount of interaction a visitor has with a site before converting.

The way customers interact with a site is very complex. A visitor might search for a product, click on a PPC ad, enter your site, visit your competitor's site, then come back to compare prices, postpone decision making, and come back after two weeks to complete the purchase.

At Position², we call this the Holy Grail of Web Analytics.

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