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Waterfalls and Frameworks: Two Key Takeaways from SiriusDecisions 2018 Summit

By Sanjeev Dhanaraj

The SiriusDecisions 2018 Summit was lined up with tons of activities, starting with a plethora of information about the SiriusDecisions [...]

Google AdWords & the Era of AI

By Sudipta Chakraborty

Posted in

Digital advertising has changed tremendously in the past few years. The growth of the internet and advancements in technology have [...]

2018 Digital Marketing Trends

By Shalen K Tejwani

Posted in

Welcome to 2018, a new year where only the strongest fads and marketing techniques will survive. Many successful marketing techniques [...]

Account-Based Marketing In 2018

By Lopamudra Roy

Posted in

Account-Based Marketing, or ABM, is when you approach B2B marketing strategically to reach out to potential customers. Also known as [...]