According to businessdictionary.com, brand is defined as “Unique design, sign, symbol, words, or a combination of these, employed in [...]
After a decade of astonishing growth, social media advertising can now safely claim to be part of the marketing mainstream. And yet in [...]
LinkedIn conversion tracking, long a privilege for the chosen few, was rolled out to advertisers this August. Pixel-based conversion [...]
An introduction to the phenomenon that has put the consumer in the driving seat of marketing strategies of multi-billion dollar companies.