Social Media and Super Bowl XLVI, B2B Marketing and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

Social Consumer In 2012 From the Position² Blog This Week:

Super Bowl XLVI Turns Social Media Savvy
Position² analyzed the social media buzz around Super Bowl XLVI. The research shows Twitter and Facebook together accounted for almost 50% of the total conversations. Continue reading for further analysis on volume, sentiment, heat map and demography.

Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media


Video of the Week Video of the Week
Facebook ‘Power Users’ Do Most of the Liking, Tagging and Commenting.
The Pew Research Center’s Internet & American Life Project study, which looks at Facebook activity of users over a one-month period, shows that users Like content on their News Feed about 14 times, while their content is Liked about 20 times. Users send about nine personal messages and receive 12.
Brand Monitor Just Got Better through New Acquisition by thismomentThismoment today announced the acquisition of Position2 Brand Monitor, a leading social media monitoring and conversation management platform.

It means Brand Monitor as you know it will evolve for the better over the course of the next few months. There will be no immediate changes to the system or the service. We are committed to continuing Brand Monitor as a product, with a few changes, and you will soon see announcements on the updates to Brand Monitor as well as the integration of Brand Monitor features with DEC.

Click here to know more about the acquisition.

thismoment Brand Monitor

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Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.