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9 Essential Facebook Marketing Resources, Google Webmaster Academy and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

Twitter’s Tailored Trends From the Position² Blog This Week:

Twitter’s Tailored Trends

Tailored trends, one of Twitter’s latest updates to its features arsenal, is another attempt by the site to engage users more and make relevant, personalized content easier to find. Read on to find out how to use this update to your advantage in your marketing efforts.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

 

Aetna Building Social Media Presence Video of the Week
How Aetna Is Building Social Media Presence
In this video interview with Lauren Vargas, Community Management Strategist at Aetna shares how Aetna is building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts.
Enhance your SEO with Social
Enterprise Visibility Accelerator (EVA), is Position²’s unique methodology that uses your company’s digital assets, repurposes them into multiple formats, and promotes them on multiple channels using Social and SEO best practices – making your content more accessible to people.Today traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.

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Know more about Enterprise Visibilty Accelerator(EVA)

 

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Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.