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Google’s Knowledge Graph, Facebook Timeline – Best Practices for Brands and much more… | Best of the Week

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

14 Commandments of Email Marketing

Did someone say email is dead? A report by Forrester Research estimates that US alone spent $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016. However, the battle to stand out in your subscribers’ inbox will just get tougher. Here are 14 vital points that will make your email marketing work.
Top Stories this Week: Social Media

Top Stories this Week: SEO, PPC and Digital Media

 

Creating a Social Media Content Strategy Video of the Week

How to Create a Social Media Content Strategy.

From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.
Maximize ROI with Performance Leads for B2B
Position² designs a custom lead generation program for you like a digital marketing agency would do. And yes – you pay only for leads delivered. This is unlike lead generation networks who leverage their existing networks or sites to generate leads by running your creative in their sites along with others and waiting for leads – also called Spray & Pray!Click here to know more! Click here to know more!

 

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Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.