Pinterest, Flickr, YouTube and Facebook – Updates for Marketers

Pinterest Debuts ‘Rich Pins’

Pinterest wants to help users learn about pins more easily and make pins more useful which is why it has introduced ‘rich pins’ (pins that show more information). The site is also making it easier to pin from wherever you are. Currently Pinterest has started off with rich pins for product, movie and recipe pins.

Users will know that a pin has more information by the icon that will appear below the picture. Pinterest will also update old pins to make them more useful.

If you want your brand’s site to feature rich pins, you need to prepare your site with meta tags, test out the rich pins and apply to get them on Pinterest.

Users don’t have to search or leave their Pinterest page to go to another page and find out about their desired products.

Yahoo Launches a New Look for Flickr

Yahoo has armed its photo sharing site Flickr with more teeth to take on other rapidly advancing visual sites’ (read Pinterest, Instagram etc.). The update has been made available for desktop and Android users. Flickr’s makeover gives it a new cover photo and a new look for its albums (which is now streamlined in rows). Flickr’s pro subscription accounts have also been dropped.

Yahoo has also stepped up the storage capacity offered by Flickr for user. Every Flickr user can now store around 250,000 images (1 terabyte) at their original quality. Yahoo is trying to get one up over other photo sharing sites that offer about 5GB of storage space for users. Users can also store full HD videos of up to three minutes compared to the earlier 90 seconds.

YouTube Introduces New Channel Gadget

YouTube is knocking away at the distance towards purchases and translating video views to sales with the introduction of a new channel gadget. This channel gadget will enable brands to connect consumers with retailers directly through YouTube. Consumers can now move smoothly from video and product browsing to finding retailers who stock the product, checking availability, comparing prices and making the purchase – all in fewer clicks than before.

Hair care brand TRESemmé is the first to use this new channel gadget. It has already generated 2.7 million+ views on its channel providing tutorials, tips and tricks of the hair care trade and interviews with trendsetters. TRESemmé can now connect these consumers with the products they were watching on the videos in a faster and more efficient way.

The new gadget is available as a premium offering for Google’s consumer goods clients produced through Gloto. You can contact a Google representative if you want to know if the gadget is the right solution for your brand.

Facebook Brings In User Generated Video Ad Units Through New Partnership

Moontoast, a social media rich platform and VideoGenie, a user generated video platform are bringing user generated video ad units to Facebook. This move is to make it easier for brands to cash in on the lucrative but hard to pin down ‘word of mouth’ marketing.

Marketers will now be able to feature and promote user generated video testimonials and stories from users within native ad units in users’ news feed. Marketers will have moderator controls over the videos. They can approve and reject user submissions. These videos can be posted on the brand’s website, YouTube and even on banner ads.

Users will now see their friends’ video testimonials in their news feeds. They can share their friend’s video and also record their own video from within the ad unit.

Tell us what you make of these updates!

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.