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Google Panda 4.0 and Payday Loan Algorithm 2.0 Launched

Google has released its latest version of the Panda update and the second payday loan algorithm update. The announcement of the Panda 4.0 update was made by Google’s Webspam team head, Matt Cutts. The rollout has begun May 20.

Google said at the SMX Advanced conference sometime back that Panda updates are rolled out monthly over a 10-day period. So these updates were known to be implemented regularly. The highlighting of this Panda 4.0 update signals that this is a considerably major change.

As we know, the Panda update affects websites with low quality content, while boosting sites with top quality content. The payday loan algorithm is targeted at highly spammy queries.

Search results are now being affected by Panda 4.0 and the payday loan algorithm 2.0 update. Though the payday algorithm update is not related to the Panda or Penguin updates, it is a little tough for SEOs to pinpoint the impact of these updates now. Websites may get affected by both the updates or by one of them.

Google has now changed the way Panda identifies websites and is laying the foundation for future updates. The Panda 4.0 update impacts every language differently. Google has said that 7.5% of English language queries will be affected to an extent users will notice.

Coming days will give us a better idea of the impact of Panda 4.0 and the payday loan algorithm 2.0 updates. Keep an eye on this space for more insights…

Meanwhile, let us know what you think about these two updates.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.