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Google Rebrands Webmaster Tools as Google Search Console

First things first. Remember Google Webmaster Tools? That’s now called Google Search Console. And Google has just announced two new features in Google Search Console for webmasters using App Indexing: Search Analytics and Fetch As Google for Apps.These new features provide data and reports that show how searchers find content housed within native Android apps by using Google search.

To use these new features:

  1. Open Search Console and enter your app name: android-app://com.example
  2. In the console, the app must be associated to a website
  3. Submit the XML feed. Then you can extract value from the new features.

Search Analytics For Apps

The Search Analytics Report provides detailed information about top queries, top app pages, and traffic by country for the app. Marketers can filter by specific query type or region, or sort by clicks, impressions, CTR, and positions.

Search Analytics For Apps

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Fetch As Google For Apps

Fetch As Google For Apps

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Google’s beta version of Fetch As Google for Apps gives App developers insights into how Google sees content within Android Apps. It shows Marketers how Google renders the App uniform resource identifier (URI).

For more details on App Indexing, check out our blog here.

Team Position²

Team Position²

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer’s journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.