Palo Alto, CA, August 5, 2011: Position², a US based provider of Search and Digital Marketing services, has launched “Performance Leads™” ,a performance based lead generation package targeted at B2B companies.
Who is this product for and why does it matter?
This product is specially customized for B2B companies who need a holistic view of their lead generation planning and execution – from strategy, messaging and media planning to creative, email marketing and pay-per-click advertising.
Most B2B companies use a combination of agencies and/or lead generation vendors to generate leads. Agencies invest time and effort to understand the company and typically offer an end-to-end service that includes strategy and creative services, along with search, media & email marketing. Most agencies work on retainers or a percentage of the media spend, which may not be an accurate campaign performance indicator.
Lead generation vendors typically leverage assets that B2B companies produce – like whitepapers and eBooks, to collect leads. These are engagements on a cost-per-lead model. The challenges here are usually the quality of leads and also the need for a structured re-marketing program that helps move these leads through the funnel.
Position²’s Performance Leads™ package brings in the advantages of both these approaches – A custom program managed like an agency, and a pay-per-lead model like most lead generation networks. This gives clients the depth of an agency relationship with the pay-for-performance guarantee of a lead generation network. All at zero risk.
What does Performance Leads™ comprise of?
- Lead Generation Framework: Each client gets a completely customized program designed around a proprietary framework that generates “Reach” at the right places and builds “Influence” to help with lead conversion. A recent Marketing Sherpa post puts website, search & email as contributing to 80% of all leads generated. Position²’s package covers all of these channels.
- Creative Services: The Performance Leads™ package includes the design of attention grabbing custom email templates, attractive web banners and high performance landing pages.
- Media buying, Email and Search Engine Marketing: Performance Leads™ also includes pay-per-click (PPC) campaigns across Google, Yahoo/Bing and networks like Business.com. Email marketing programs, media planning and buying, and in some instances, even consolidated buys across lead generation vendors.
The entire sales and delivery experience is limited to filling a short form and an agreement on price & volume of leads. The program is planned and launched within 2 weeks and Position²’s clients get an online dashboard that lists all their incoming leads. Clients pay only for leads delivered.
To learn more about Performance Leads™, please visit http://www.position2.com/b2b/
Position² is a leading Search & Social Media marketing firm that delivers continuous growth for its customers through the proprietary ‘Surround & Intent Marketing’ methodology. Position² leverages the expertise and knowledge it gains from offering services to design unique product offerings that fulfill need gaps. Position² works with leading global brands that include Lenovo, Acer, Lyris and growing companies like Freedom Financial and Serious Materials, to name a few.
Position² was founded in 2006 with funding from Accel Venture Partners, and has offices in Palo Alto, Bangalore and Mumbai. Position² is a certified agency with Google, Yahoo, Bing and is also part of the Google Adwords advisory council.
Position²’s flagship product is Position² Brand Monitor™, a platform that allows users to listen, discover and engage with social media conversations in real time.
Position² was founded with a vision to leverage technology to offer search and social media marketing solutions that deliver performance with consistency and predictability. The team includes over a 100 professionals across functions that include client management, marketing, creative services, technology development, search and social media marketing. Position² also provides expertise in online marketing solutions: SEO, PPC, Media and Advertising.
Mary Ann Johnson
366 Cambridge Avenue
Palo Alto, CA 94306